In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.5%. Canine Companions for Independence grew faster than everyone else, with 1.3% growth! On average, each post in this landscape earns more than 1.24k engagements. PETA is topping the charts with more than 2.14k engagements per post on their 700 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
44.5k Likes • 3.40k Comments
Britches was rescued, but Harvard is still tormenting monkeys in similar ways—tearing baby monkeys from mothers and subjecting them to mental and physical torment. #WorldDayForAnimalsInLaboratories #WDAIL Help save monkeys like Britches from harsh and painful experiments 🔗 in bio
44.2k Likes • 1.01k Comments
James Cromwell was dragged out by security officers for telling the truth about #SeaWorld 📢👮🐬 In 2017, he joined us to call out the 𝘢𝘣𝘶𝘴𝘦ment park—where orcas and other dolphins are crammed into concrete tanks and forced to perform day after day. He took a stand; now it’s YOUR turn! TEXT 𝙎𝙀𝘼𝙒𝙊𝙍𝙇𝘿 to 73822 *Message and data rates may …
19.2k Likes • 43 Comments
_ljmooney18 will the filthy move and finish at the #U18MensWorlds 😮💨😲
13.0k Likes • 11 Comments
🇺🇸Your 2025 U.S. Under-18 Men’s National Team.🇺🇸 #U18MensWorlds
9.69k Likes • 71 Comments
Ever wondered what a baby giant sea bass looks like? 👶🐟 Or how swell sharks lay eggs? 🦈🥚 Meet Idonas! He’s a volunteer guide at the Monterey Bay Aquarium. With a big smile and a steady flow of fun ocean facts, Idonas is always ready to connect our visitors with the wonders of the ocean. He hopes …
2.99k Reactions • 0 Comments • 230 Shares
Find your flow on the Jelly Cam
1.88k Reactions • 56 Comments • 110 Shares
BIG WIN ‼️ Team USA comeback to defeat Sweden in their third preliminary round game, 6-3. #U18MensWorlds
1.90k Reactions • 1 Comments • 94 Shares
Bray and play on the Penguin Cam!
1.42k Reactions • 88 Comments • 44 Shares
🇺🇸Your 2025 U.S. Under-18 Men’s National Team.🇺🇸 #U18MensWorlds
642 Reactions • 43 Comments • 38 Shares
Congratulations to this group of dogs entering Team Training at the Southwest Training Center during the week of April 27! Back row (L-R): Abudu, Mochi, Bentley, Koa, Julia, Paisano, Fenner, Kenya, Tink, Aero, Warren Front row (L-R): Cordelia, Amicus, Edith, Cabo, Shell, Elmer, Heidi, Auburn, Wonder, Patina, Jacoby #servicedog #dog #LeadWithIndependence
1.94k Likes • 226 Retweets
White Horse may have won the carrots, but she lost so much more 💔#JusticeForCyan #StopHorseRacing #horseracetests pic.x.com/P7TZ12HgqU
672 Likes • 102 Retweets
In an AU where racing’s banned and Cyan & Superstitional Realism are free to love, not compete in a deadly “sport” 🐴♥️ #LetThemBeGayAndGraze #StopHorseRacing #horseracetests pic.x.com/nmc4ISSi2W
1.77k Likes • 258 Retweets
Introducing the first eighteen members of the 2025 U.S. Men’s National Team! 🇺🇸 #MensWorlds roster details: bit.ly/4lMA6ho pic.x.com/qoLr1rDPNn
468 Likes • 371 Retweets
This mother clutching her baby behind cold metal bars is a devastating reminder of life inside national primate research centers 💔 Families like them are treated as if their lives are disposable. This has to end—take action for them this #WW4AIL: peta.vg/41zn pic.x.com/7TFx7eb57Z
548 Likes • 54 Retweets
No horse race really ends with a winner! Many former ‘race horses’ are dumped at auctions and sold for slaughter 💔Honor Cyan by never supporting real racing while horses die #EndRacingCruelty #CarrotsWithoutCruelty #horseracetests 🖋️ Illustration by Erin B. pic.x.com/Aw2WW19Opq
3.19k Likes • 3.52k Comments • 1.12k Shares
Food for thought.
1.68k Likes • 27 Comments • 54 Shares
Where might you end up after spending just one day among the trees? #arborday
1.05k Likes • 210 Comments • 70 Shares
Tag @Brittany Ferries and tell them to stop transporting live farmed animals. This footage was filmed by our French Team when these calves arrived in Cherbourg after an 18-hour sea crossing from Ireland. 💔 #banliveexports #BrittanyFerries #travelvlog #travel #Cherbourg #Ireland #calves #animalrights #ciwf #compassion #liveexports #endliveexports #ferry #ferryboat
1.09k Likes • 12 Comments • 26 Shares
Ever wondered what a baby giant sea bass looks like? 👶🐟 Or how swell sharks lay eggs? 🦈🥚 Meet Idonas! He’s a volunteer guide at the Monterey Bay Aquarium. With a big smile and a steady flow of fun ocean facts, Idonas is always ready to connect our visitors with the wonders of the ocean. …
213 Likes • 51 Comments • 32 Shares
but seriously though????? coconut milk?
The Social Media Benchmark Report
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