In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.4%. Canine Companions for Independence grew faster than everyone else, with 0.9% growth! On average, each post in this landscape earns more than 1.46k engagements. PETA is topping the charts with more than 2.59k engagements per post on their 495 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
29.3k Likes • 2.64k Comments
Peaceful animal defenders were ATTACKED by donkey handlers after showing tourists they can climb Santorini’s 500 steps using robot legs without exploiting donkeys and mules 🤖 Animals aren’t transportation. End “donkey taxis.”
19.1k Likes • 3.62k Comments
You may have heard of tail docking, but do you know what it really means for puppies?
17.4k Likes • 3.17k Comments
This dog is being "trained" by Marshall BioResources to be more profitable when he’s sold to die in a lab 💔 Help us shut it down! PETA fought to get Envigo’s and Ridglan Farms' dog factories shut down. Let’s do the same with Marshall, the largest breeder of dogs destined for labs. Find out how you can …
1.63k Likes • 82 Comments
MIC’D UP // Soloist Francisco Schilereff 🎤 What can we say…we like to have fun here. Join Francisco for a Cacti rehearsal where he works as hard as he plays. See him on stage in one week in Fall Experience. For a limited time, get tickets for 30% off with code LABORDAY until Sep 7. Valid …
1.23k Likes • 4 Comments
The ocean moves us! 🌊🕺🏽Kids, get ready to waddle like a penguin and twist like a big-belly seahorse wrapping its tail around strands of seagrass—our new exhibit Ocean in Motion / La Danza del Mar opens November 7! Designed for families with children ages 2–8 and fun for anyone young at heart, this exhibit invites guests …
1.27k Reactions • 74 Comments • 106 Shares
We've written to the UK Government. Together with fellow animal organisations, we're calling on Defra to ensure the phase-out of farrowing crates delivers a genuinely cage-free future for mother pigs, not simply one cage replaced by another. Mother pigs deserve better. 🐷💚 Temporary crates are not the answer. Free farrowing is. Animal Equality Anima FOUR PAWS Humane World …
471 Reactions • 49 Comments • 35 Shares
The call for a genuinely cage-free future for mother pigs is making headlines. 🐷 Daily Express has reported on our joint letter to the UK Government, in which animal welfare organisations urged Defra to ensure the phase-out of farrowing crates doesn't result in one cage simply being replaced by another. Mother pigs deserve better. Temporary crates are …
354 Reactions • 8 Comments • 36 Shares
🐶 Get ready for a LIVE PUPPY CAM from September 22-30 in celebration of #NationalServiceDogMonth! 🐶 ➡️ Sign up to get more info and exclusive content: canine.org/puppy When you sign up, you get: 🐾 Adorable puppy content 👀 Sneak peek of our pups in action 🎴 Free downloadable goodies ⏰ Schedule and line up of live speaker events #puppy #servicedog #livestream #livestreaming
309 Reactions • 10 Comments • 37 Shares
Boston's iconic Prudential Center was dressed in Canine Companions yellow and blue this week as the city honors us and #NationalServiceDogMonth! 💛💙 Become part of the yellow and blue movement by requesting a #servicedog month proclamation from your city or county. 🐕🦺 Submit your request now: bit.ly/4wAzkbl #proclamation #advocacy #disabilityawarenss #community #LeadWithIndependence
288 Reactions • 4 Comments • 39 Shares
Raise a Puppy. Change a Life. 🐕🦺 Volunteer to help prepare an adorable puppy to be a successful future #servicedog. 💛💙 Join one of our 30-minute online info sessions to get started: -Thurs., Sept. 24, at 4 p.m. PT / 7 p.m. ET -Thurs., Oct. 1, at 4:30 p.m. PT / 7:30 p.m. ET ➡️ Sign up: canine.org/prinfo NOTE: We …
1.39k Likes • 1.03k Retweets
This dog is being "trained" by Marshall BioResources to be more profitable when he’s sold to die in a lab 💔 Help us shut it down! Find out how you can get involved ⤵️ peta.vg/48kt pic.x.com/Od1yXvWjlr
1.34k Likes • 845 Retweets
Who comforts this baby in a glass box? No one 💔 In labs, infant monkeys are torn from their mothers in cruel maternal separation experiments that cause immense fear, stress, and lasting psychological trauma. pic.x.com/UcTqYtGW8V
645 Likes • 332 Retweets
Peaceful animal defenders were ATTACKED by donkey handlers after showing tourists they can climb Santorini’s 500 steps using robot legs without exploiting donkeys and mules 🤖 Animals aren’t transportation. End “donkey taxis.” pic.x.com/4vStLdzL5t
769 Likes • 100 Retweets
We’re proud to announce a special collaboration with the John and Matthew Gaudreau Foundation, created in honor of John and Matty and their love for the game. Wear it. Share it. Carry their legacy. Shop the collection exclusively at shop.johnandmatty.com pic.x.com/2Gx9mGl3X4pic.x.com/2Gx9mGl3X4
510 Likes • 210 Retweets
Look into their eyes to see the pain, suffering, & devastation the meat industry causes. Don’t put them through this. pic.x.com/ArJuzNj4PI
4.97k Likes • 331 Comments • 293 Shares
A horse can be hurting right in front of them, and they’ll keep driving as long as tourists keep paying. Sofia deserves more than being used for someone else’s profit. If you care about horses, text the number in this video and help get them off NYC streets.
722 Likes • 70 Comments • 57 Shares
Just a robot cow on her NYC commute asking you to stop killing and eating her family 🐮
419 Likes • 11 Comments • 10 Shares
See them for who they truly are. They are someone.
238 Likes • 2 Comments • 4 Shares
MIC'D UP // Soloist Francisco Schilereff 🎤 What can we say…we like to have fun here. Join Francisco for a Cacti rehearsal where he works as hard as he plays. See him on stage in one week in Fall Experience. For a limited time, get tickets for 30% off with code LABORDAY until Sep 7.
156 Likes • 1 Comments • 2 Shares
Apparently giving animals space, fresh air, and a life worth living is “radical”. 🤷♀️ We believe it’s just common sense.
The Social Media Benchmark Report
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