In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.4%. Canine Companions for Independence grew faster than everyone else, with 0.9% growth! On average, each post in this landscape earns more than 1.71k engagements. Monterey Bay Aquarium is topping the charts with more than 3.82k engagements per post on their 84 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
34.2k Likes • 423 Comments
Rest in peace, Diane Keaton 🕊️ Diane’s brilliance on screen was matched by her daily compassion for animals. She spoke up for overlooked animals, supported the Big Cat Public Safety Act, and lived a meat-free life rooted in kindness. She’ll be deeply missed by animal advocates everywhere.
17.7k Likes • 1.80k Comments
This beagle isn’t being “trained.” He’s being broken. You can help by texting BEAGLE to 73822! Terms for automated texts/calls from PETA: http://peta.vg/txt. Text STOP to end, HELP for more info. Msg/data rates may apply. U.S. only.
13.9k Likes • 282 Comments
🧡You deserve what you want, Hope you get what you want…. Don’t worry—we got our paws on the original artwork. 🐾 🎤We heard you calling on the megaphone, The otter tee returns to stand on its own. The legend wore it—Swifties found it You all are quite the pros 🦦✨ We’re excited to be re-collaborating with the original artwork owners libertygraphicstees for …
3.97k Likes • 10 Comments
Meet the 31 players invited to the 2026 U.S. Under-18 Women’s National Team Selection Camp! 🇺🇸 #U18WomensWorlds
3.44k Likes • 15 Comments
Happy World Cephalopod Day! 🐙This sucker for adventure feels its way through the world! With thousands of chemical receptors and millions of texture receptors packed into each sucker, the giant Pacific octopus has a real sense for exploration. Our aquarium biologist, René, shares a unique bond with the amazing animals in his care. Delve into one of …
8.94k Reactions • 1.81k Comments • 533 Shares
Horrendous scenes this week as a chicken lorry catches fire, and yet this article doesn't include a single reference to the welfare of the birds.💔 Every single one of the chickens on this lorry was an individual. A sentient being who could feel pain and joy, but all too often, they're dismissed and viewed as objects. …
7.60k Reactions • 708 Comments • 752 Shares
🧡You deserve what you want, Hope you get what you want…. Don’t worry—we got our paws on the original artwork. 🐾 🎤We heard you calling on the megaphone, The otter tee returns to stand on its own. The legend wore it—Swifties found it You all are quite the pros 🦦✨ We’re excited to be re-collaborating with the original artwork owners Liberty Graphics …
6.66k Reactions • 303 Comments • 509 Shares
Octopuses are intelligent, fascinating, wild animals. Plans to farm them must be stopped. #WorldOctopusDay
1.33k Reactions • 1 Comments • 82 Shares
💙 Beautiful in blue on the Open Sea Cam
1.05k Reactions • 74 Comments • 58 Shares
Meet the 31 players invited to the 2026 U.S. Under-18 Women’s National Team Selection Camp! 🇺🇸 #U18WomensWorlds camp details: bit.ly/47eEal4
1.35k Likes • 995 Retweets
This beagle isn’t being “trained.” He’s being broken. pic.x.com/oYzYin24P4
2.07k Likes • 376 Retweets
Rest in peace, Diane Keaton 🕊️ Diane’s brilliance on screen was matched by her daily compassion for animals. She spoke up for overlooked animals, supported the Big Cat Public Safety Act, and lived a meat-free life rooted in kindness. She’ll be deeply missed by animal advocates pic.x.com/qGm55w5UNh
1.01k Likes • 662 Retweets
URGENT: Anyone going to the Texas Renaissance Festival needs to see this! 🎭 The elephants are elderly, exhausted, and threatened with metal weapons when they resist 🐘💔 Help us get this banned! pic.x.com/hMIty8ynoh
108 Likes • 14 Retweets
The season is heating up with @TerrierHockey taking the lead in week three of the USA Hockey Men’s College Hockey Polls! Polls → usahockey.com/college pic.x.com/Hxxc4NbfzS
66 Likes • 15 Retweets
Meet the 31 players invited to the 2026 U.S. Under-18 Women’s National Team Selection Camp! 🇺🇸 #U18WomensWorlds camp details: bit.ly/47eEal4 pic.x.com/i6D565993p
22.2k Likes • 49 Comments • 5.85k Shares
Snoopy helped us transport our puppies into the arms of their volunteer puppy raisers on a special ride: the @goodyearblimp 🙌 Three 10-week-old pups had the privilege of hanging out with the coolest canine of all before they start their #servicedog journeys. And it’s all to celebrate a once-in-a-century anniversaries: the 100th for the @goodyear …
6.79k Likes • 199 Comments • 1.01k Shares
🧡You deserve what you want, Hope you get what you want…. Don’t worry—we got our paws on the original artwork. 🐾 🎤We heard you calling on the megaphone, The otter tee returns to stand on its own. The legend wore it—Swifties found it You all are quite the pros 🦦✨ We’re excited to be re-collaborating …
518 Likes • 7 Comments • 7 Shares
🎉 Meet our inaugural group Monterey Bay Aquarium Ambassadors! 🐠🌍 This week, we welcomed incredible creators from around the world to our very first Creators Workshop—where they got to see, breathe, and dive into the unforgettable experience of our conservation work. 💙 From behind-the-scenes moments in our research labs to learning about our Sea Otter …
274 Likes • 7 Comments • 28 Shares
To the vibes and changing lives 🐾🧡
285 Likes • 7 Comments • 6 Shares
Love those who’ve been neglected, overlooked, & forgotten—again & again 🥰
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.