In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.4%. USA Hockey grew faster than everyone else, with 1.5% growth! On average, each post in this landscape earns more than 1.71k engagements. PETA is topping the charts with more than 2.94k engagements per post on their 410 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
38.7k Likes • 9.28k Comments
Watch how long it takes for them to die 💔 They struggle and panic in terror while being electrocuted through the anus so that their fur can be sold. To the fur industry, animals are nothing more than inventory. If you’re still wearing fur, you’re saying you approve of this extreme cruelty.
17.2k Likes • 601 Comments
With a major storm expected this weekend, dogs left outdoors will be forced to endure freezing rain, strong winds, and dangerous conditions alone. Your kindness helps provide life-saving shelter, but many dogs are still waiting for help. Please take action before the storm arrives 🔗 in bio
3.19k Likes • 29 Comments
Week 17 of the USA Hockey Men’s College Hockey Polls and pennstatemhky moves into the Top 🖐️
3.10k Likes • 3 Comments
THE DREAM | March 19–29 The Dream, Sir Fredrick Ashton The Leisurely Installation of a New Window, My’Kal Stromile 📍Citizens Opera House 🔗 Tickets available via the link in our bio Harrison James and Former Principal Dancer Jillian Vanstone in The Dream. Photo by Aleksandar Antonijevic. Photo courtesy of The National Ballet of Canada.
2.93k Likes • 90 Comments
Imagine being a fish, born with the instinct to swim free in oceans, rivers or lakes... but forced to live in an underwater cage 💔 Find out more and test your own fish knowledge in our quiz ➡️ link in bio! #RethinkFish
10.1k Reactions • 657 Comments • 884 Shares
From 1st May 2026, meat advertising will be banned in public spaces to support the shift to healthier and more sustainable diets. 🌱
1.75k Reactions • 0 Comments • 155 Shares
Soothly swaying on the Kelp Forest Cam
724 Reactions • 78 Comments • 69 Shares
Week 17 of the USA Hockey Men’s College Hockey Polls and Penn State Men's Hockey moves into the Top 🖐️ Polls: usahockey.com/college
600 Reactions • 30 Comments • 99 Shares
And farmed animals are no different, they deserve to be treated with compassion and respect.
460 Reactions • 6 Comments • 13 Shares
Slurpin’ urchins and catching vibes. Sunflower stars leave it all on the dance floor🕺⭐ Thanks for joining us during this star-studded week of celebration. 🌊🌱 Saving kelp forests never looked so groovy! @birchaquarium @calacademy @sunflowerstarlab #SunflowerStarsAfterDark #NoBonesJustVibes #SunflowerStarWeek #PurpleUrchinsDontStandAChance #JonHamm #JonHammClubScene
937 Likes • 464 Retweets
Freezing temperatures can be DEADLY for dogs 💔 NEVER leave dogs outside, BRING THEM INDOORS. pic.x.com/whtvuDHykE
962 Likes • 373 Retweets
With a major storm expected this weekend, dogs left outdoors will be forced to endure freezing rain, strong winds, and dangerous conditions alone. Your kindness helps provide life-saving shelter, but many dogs are still waiting for help. pic.x.com/hrouHYCTIs
805 Likes • 268 Retweets
He deserves warmth, safety, and care, and we’re doing everything we can to help him get it. Never leave your dog outside in the cold! pic.x.com/AYUfEdGBPb
155 Likes • 44 Retweets
From 1st May 2026, meat advertising will be banned in public spaces to support the shift to healthier and more sustainable diets. 🌱 pic.x.com/hvJYKAtUkd
95 Likes • 15 Retweets
Week 17 of the USA Hockey Men’s College Hockey Polls and @PennStateMHKY moves into the Top 🖐️ Polls: usahockey.com/college pic.x.com/vKL5ahhcHb
3.55k Likes • 49 Comments • 43 Shares
With a major storm expected this weekend, dogs left outdoors will be forced to endure freezing rain, strong winds, and dangerous conditions alone. Your kindness helps provide life-saving shelter, but many dogs are still waiting for help. Please take action before the storm arrives 🔗 in bio
295 Likes • 4 Comments • 23 Shares
Slurpin’ urchins and catching vibes. Sunflower stars leave it all on the dance floor🕺⭐ Thanks for joining us during this star-studded week of celebration. 🌊🌱 Saving kelp forests never looked so groovy! @birchaquarium@heycalacademy #SunflowerStarsAfterDark #NoBonesJustVibes #SunflowerStarWeek #PurpleUrchinsDontStandAChance #JonHamm #JonHammClubScene
131 Likes • 123 Comments • 21 Shares
He deserves warmth, safety, and care, and we’re doing everything we can to help him get it. Never leave your dog outside in the cold!
176 Likes • 21 Comments • 9 Shares
Think looks are worth the pain? Listen up 👂You don’t need sharp ears to hear this truth: ear cropping doesn’t make dogs tougher, it causes pain. Sam Asghari & his pup Porsha are here to remind everyone to love dogs as they are ❤️ 📸: Shayan Asgharnia 🎬: Greg Garry
135 Likes • 55 Comments • 10 Shares
Sam Asghari doesn’t need to confess his love to his dog Porsha, his kisses show her how much he cares 💕 Here’s a little bts peak at our new campaign with Sam, reminding everyone to love dogs as they are and NEVER crop their ears!
The Social Media Benchmark Report
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