In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.3%. Canine Companions for Independence grew faster than everyone else, with 2.0% growth! On average, each post in this landscape earns more than 1.95k engagements. Nature Conservancy WA is topping the charts with more than 2.69k engagements per post on their 44 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
43.7k Likes • 2.40k Comments
This intelligent individual fears what will happen if she doesn’t escape 🐄💔 She’s fighting for her life, just like any of us would.
14.1k Likes • 1.21k Comments
Bloodied beagles, poisoned pigs, murdered macaques—you’ll never unsee what whistleblowers uncovered 💔 petaindia just released a first-of-its-kind exposé that reveals the horrors inside Palamur Biosciences’ lab. This investigation is blowing the lid off years of cruelty.
15.2k Likes • 14 Comments
Congratulations, on an amazing career. We’ll never forget, T.J. Sochi!
1.78k Likes • 1 Comments
After a 66-point season, Lane Hutson has been named the 2025 Calder Memorial Trophy award winner! #NHLAwards
1.48k Likes • 3 Comments
✨ The opalescent nudibranch is ready for its closeup! To the human eye, these sea slugs are one of the prettiest species of nudibranch. They’re outfitted in shimmering colors, like the orange stinging appendages on their back called cerata. 🧡 Some experts believe that the same bright colors that appeal to human admirers are an adaptation that …
1.41k Reactions • 0 Comments • 146 Shares
Mid-week meditocean on the Moon Jelly Cam
1.38k Reactions • 74 Comments • 44 Shares
Congratulations, on an amazing career. We'll never forget, T.J. Sochi!
1.06k Reactions • 0 Comments • 74 Shares
Feeling blue? 💙 Dive into the Open Sea Cam!
708 Reactions • 72 Comments • 105 Shares
“The treatment of farm animals in the UK is a reflection of our values as a society, yet millions of animals endure lives of confinement, pain and neglect." Adrian Ramsay MP calls for action to end cruel farming practices. 👏
504 Reactions • 176 Comments • 82 Shares
Yesterday MPs debated a petition calling for a ban on non-stun slaughter. Inhumane slaughter is a topic that we are very concerned about and ahead of this debate we wrote to MPs to reiterate our view that all animals should be effectively stunned before slaughter. While the majority of animals slaughtered in the UK are stunned, recent …
2.98k Likes • 202 Retweets
Congratulations, on an amazing career. We'll never forget, T.J. Sochi! pic.x.com/SuK4WKLlVj
612 Likes • 313 Retweets
This intelligent individual fears what will happen if she doesn’t escape 🐄💔 She’s fighting for her life, just like any of us would. pic.x.com/YsCf50zxOL
Laika didn’t sign up to be a “space hero.” She was forced into a tiny capsule and shot into space to die alone in agony. Her story isn’t history, it’s a warning: don’t let more animals suffer in the name of “science!” peta.vg/42u1
660 Likes • 252 Retweets“The treatment of farm animals in the UK is a reflection of our values as a society, yet millions of animals endure lives of confinement, pain and neglect." @AdrianRamsay MP calls for action to end cruel farming practices. 👏 hellorayo.co.uk/hits-radio/suf…
480 Likes • 150 Retweets
442 Likes • 148 Retweets
Ahead of the Parliamentary debate on non-stun slaughter, we wrote to MPs to reiterate our view that all animals should be effectively stunned. We called on MPs to press the Gov to urgently review the increase in non-stun sheep slaughter & we will continue to call for action. pic.x.com/iAWF29Kfxg
1.31k Likes • 111 Comments • 56 Shares
The real cost of a burger is so much more than what you paid for it. Your cheat day should never cost someone their life. #GoVegan
667 Likes • 60 Comments • 12 Shares
This intelligent individual fears what will happen if she doesn’t escape 🐄💔 She’s fighting for her life, just like any of us would.
387 Likes • 5 Comments • 5 Shares
And it’s their planet first. 😌 Despite covering 70% of our planet, only 8% of our oceans are legally protected. Nature’s common ocean grounds produce oxygen, sequester carbon, and help maintain the balance of our planet. They are brimming with life that depends on us. Protecting more of them is only common sense. #worldoceansday Ib: …
234 Likes • 20 Comments • 11 Shares
How I want to respond to the excuses people make for buying instead of adopting animals.
206 Likes • 3 Comments • 6 Shares
✨ The opalescent nudibranch is ready for its closeup! To the human eye, these sea slugs are one of the prettiest species of nudibranch. They’re outfitted in shimmering colors, like the orange stinging appendages on their back called cerata. 🧡 Some experts believe that the same bright colors that appeal to human admirers are an …
The Social Media Benchmark Report
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