In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tarte Cosmetics grew faster than everyone else, with 0.7% growth! On average, each post in this landscape earns more than 7.13k engagements. L'Oréal Paris is topping the charts with more than 20.5k engagements per post on their 369 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
19.0k Likes • 752 Comments
I like Fat Cheeks and I cannot lie😍💚 Scented with our signature Coconut Cutie fragrance, this calming, ultra-hydrating sheet mask is made just for that booty! Packed with FAT care, this sheet mask softens, smooths, and leaves your booty feelin' super supple🤤 #nyxcosmetics #nyxprofessionalmakeup #nyxcosmeticsbody
16.3k Likes • 103 Comments
Since 1994, VIVA GLAM has raised over half-a-billion dollars for charities supporting gender, sexual, racial and environmental equality. Help us reach the next half-billion with three limited-edition lip products co-created with Chappell Roan. chappellroan wears MACximal Silky Matte VIVA GLAM Lipstick in UnNatural Red Head. Available 6.11.2026. Chappell Roan chappellroan for maccosmetics Photographer: Inez & Vinoodh inezandvinoodh Global Creative …
14.5k Likes • 680 Comments
Birthday weekend recap 🎂 So grateful to celebrate with olandria and friends. We definitely need to make this a yearly tradition. Love you all so much 💕
14.7k Likes • 146 Comments
Let the record show: we love trade and we love the dolls ❤️ lushiousmassacr dylanscottkevitch sayessence romerojennings blivxxy nikohaagenson dominique.a.r.jackson
12.4k Likes • 357 Comments
Our pigment doesn't play around...🤣 #nyxcosmetics #nyxprofessionalmakeup
1.74k Reactions • 118 Comments • 98 Shares
Since 1994, VIVA GLAM has raised over half-a-billion dollars for charities supporting gender, sexual, racial and environmental equality. Help us reach the next half-billion with three limited-edition lip products co-created with Chappell Roan. @chappellroan wears VIVA GLAM Lustreglass Sheer-Shine Lipstick in Roan Of Arc. Available 6.11.2026. Chappell Roan @chappellroan for @maccosmetics Photographer: Inez & Vinoodh @inezandvinoodh Global Creative Director: …
689 Reactions • 32 Comments • 55 Shares
I’m an UnNatural Red Head sun, Roan of Arc rising, and Damnsel moon. Hbu? 💄 MACximal Silky Matte VIVA GLAM Lipstick in UnNatural Red Head 💄 VIVA GLAM Lustreglass Sheer-Shine Lipstick in Roan of Arc 💄 VIVA GLAM Lipglass Air Non-Sticky Gloss in Damnsel Shop VIVA GLAM x Chappell Roan on 6.11.2026 – online or at your nearest MAC …
505 Reactions • 41 Comments • 10 Shares
Our pigment doesn't play around...🤣 #nyxcosmetics #nyxprofessionalmakeup
424 Reactions • 48 Comments • 37 Shares
I like Fat Cheeks and I cannot lie😍💚 Scented with our signature Coconut Cutie fragrance, this calming, ultra-hydrating sheet mask is made just for that booty! Packed with FAT care, this sheet mask softens, smooths, and leaves your booty feelin' super supple🤤 #nyxcosmetics #nyxprofessionalmakeup #nyxcosmeticsbody
217 Reactions • 6 Comments • 12 Shares
the bronze is bronzing 🤎☀️✨ Our Chocolate Soleil Matte Blurring Bronzer is the secret to that effortless, sun-kissed look you know and love, now available in 6 stunning shades! And yes, it smells like chocolate! 🍫 #toofaced
4.50k Likes • 383 Retweets
A massive thank you to @paintedbyesthr and everyone who made this masterclass experience absolutely phenomenal! 🙌💖🤩 pic.x.com/T9ZmeYuugKpic.x.com/T9ZmeYuugK
1.46k Likes • 194 Retweets
A masterclass in artistry, creativity, and all things beauty 💄✨ @paintedbyesthr p.s. sound on for a beat you won’t wanna miss! pic.x.com/2LK7bwjKPg
asmr grwm's are my new favorite...iykyk 😉
1.17k Likes • 74 Retweets
101 Likes • 78 Retweets
Six sparkling new shades. Ten translucent classics. Juicy, non-sticky shine in every swipe ✨ Which MAC Squirt Plumping Gloss Stick are you picking up next? SPARKLING: Solar Sparks (light white with gold pearl) Squirt Sparks (light kiwi with green pearl) Lava Sparks (warm pic.x.com/XbXdYlozzdpic.x.com/XbXdYlozzdpic.x.com/XbXdYlozzd
80 Likes • 40 Retweets
VIVA GLAM x CHAPPELL ROAN The trailblazing pop star is the new face of VIVA GLAM – and is launching a limited-edition collection. Meet the new lip shades (co-created with Chappell herself) that give back 100%. 💄 MACximal Silky Matte VIVA GLAM Lipstick in UnNatural Red Head pic.x.com/ijOr190XcMpic.x.com/ijOr190XcM
21.6k Likes • 1.00k Comments • 623 Shares
Just a few of our favorite moments from @Olandria birthday weekend in Miami 🌴✨ The laughs, the celebrations, and the memories will stay forever 💞
4.38k Likes • 83 Comments • 150 Shares
6.15.26. @Lushious Massacr Dragvestigates the MAC store. Stay tuned. @Dylankevitch
1.58k Likes • 30 Comments • 53 Shares
Replying to @𝖏𝖆𝖘𝖕𝖊𝖗 ♡ Let the record show: we love trade and we love the dolls ❤️ @Lushious Massacr @Dylankevitch @Romero J /Makeup Tips & Tricks @Oblivion @niko haagenson @essence
1.18k Likes • 100 Comments • 55 Shares
4ever in our hearts <3 #2016 #2016makeup #dipbrow #iykyk
718 Likes • 56 Comments • 24 Shares
she thought we’d never ask — so glad we did. @Alexandra French is Urban Decay’s new Global Makeup Artist in Residence. she’s giving us an all-access pass to her vision for artistry, product innovation, and new techniques for UD. buckle up.
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