Makeup brands were some of the first to realize the true power of social media to showcase their products and connect with their fans. The investment these brands make in social is obvious in the quality and quantity of the content they produce.
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. L'Oréal Paris grew faster than everyone else, with 0.3% growth! On average, each post in this landscape earns more than 7.41k engagements. L'Oréal Paris is topping the charts with more than 25.9k engagements per post on their 261 posts in the last 30 days.
A look back at some of our L’Oréal Paris ambassadors in their final moments before the grand runway — effortless glam, shared laughter, and unforgettable memories. 📸 jocelyn_hamel #LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
True worth needs no translation. Your worth is undeniable and it speaks volumes. Own your power, because We Are All Worth It. #LOrealParis #LeDefileLOrealParis #WalkYourWorth #WorthIt #ParisFashionWeek
Does your lip combo dazzle? Line and shine your way into this easy fall lip look with NEW MAC Dazzlelips Crayon: 💄 MAC Lip Pencil in Chestnut 💄 MAC Dazzlelips Lip Crayon in Spaced Out and Cosmic Plum MUA: nicoleblessy Click the link in bio to get the look #MACDazzle
Holiday Collection Drop #2 is almost here! Peppermint Bark + Gingersnap Balm Dotcoms are back — but now perfectly giftable on their own as stocking stuffers, Secret Santa gifts or wherever your holiday plans take you. Keep balm and carry on, starting 10/15. Available exclusively at Glossier.
MAC Hack: Create a high-shine eye look just in time for Halloween by layering Dazzleshadow liquids + powders. Here's how MUA nicoleblessy mixed metals with our NEW Glitter, Metallic + Shadeshift Chrome finishes: 🖤 MAC Dazzleshadow Liquid Eye Shadow Metallics in Telepathic Teal and Tourmaline Dream 🖤 Shadeshift Chrome Eye Shadow in Kaleidoscope 🖤Glitter Eye Shadow in Twinkle 🖤 …
from the comment section to the PD room, you helped bring it back. this one’s for the OGs ❤️🔥 coming 2026
🔮Amethyst Lip Liner and Crystal lip gloss to set the fall mood
Something dazzling is about to drop in NYC… she’s bejeweled & glamorous💎 Who do you think our next collab is with? Drop your guesses below! 👀✨
Masquerade soirée’s, tea parties, and coquette nights… the ton would be proud 🇬🇧🎀🫖👑 #NYXCosmeticsxBridgertonLondon #NYXCosmeticsXBridgerton #nyxcosmetics #nyxprofessionalmakeup anele_zondo itshoneybxby lenny.iza thomas_rossier rowisingh nyane murielle dariussrose saamopetraa annalazarevic2 anapavasovic pinjapotasev valtterisandberg geena.hunt gillianxgrace sianamakeup06 melisaycadegirmencioglu cemresolmaz
blush like a pro with our NEW Cloud Crush Whipped Lip & Cheek! 🫧💖 It's the secret behind that soft, blurred glow that looks totally effortless (but lasts all day)! 😉 With Hyaluronic Oil to hydrate and a whipped formula that melts right in, your lips and cheeks have never looked so plush 💋 ✨ 8 …
She's got her degree in brows 👏👩🎓 Learn how to perfect those arches when pairing #preciselymybrowbencil & #24hrbrowsetter with tips from leilanigreen. Brows are in session!
Our models apply their own eyeshadow on set—because new Always On Eyeshadow Sticks make pro artistry that easy. If they can create these looks under studio lights, you can too. The one step your routine’s been missing. #Smashbox
The optical illusion of eye makeup 🌀✨. NEW MAC Shadeshift Chrome Eye shadow features a high-shine, iridescent finish and innovative, ultra-reflective formula that flips color as it hits the light. Which dazzling hue are you into? ✨Venom (red pearl flips orange bronze) ✨Kaleidoscope (pink pearl flips green gold) ✨Ethereal (blue pearl flips teal violet) https://mac-cosmetics.visitlink.me/k9gAr5 #MACDazzle
Masterclass today with @mimles 🎨💄 #NYXCosmeticsxBridgertonLondon #NYXCosmeticsXBridgerton #nyxcosmetics #nyxprofessionalmakeup
We’ve always got glitter on the mind ✨. So we’re back in the MAC Archives revisiting our biggest hits – from the first Y2K-era glitter eyeliner to the rise of Dazzleshadow and beyond. What’s your fave MAC glitter product of all time? @catquinn #MACDazzle
This combo? OBSESSED! 💖💋 Meet the glossiest, juiciest duo your lips will ever crave - Kissing Jelly + Kissing Juicy Tint in shade Bubblegum! 🫧 Together, they deliver that high-shine, kiss-me-now finish with a pop of playful pink that’s as sweet as it looks! 😘 Shop now at @ultabeauty #toofaced #tfcrueltyfree
May your hardest decision today be deciding between You, Doux, Rêve, or Fleur.
The ton's HOTTEST scandal? These looks 😉🎭👑 #NYXCosmeticsxBridgertonLondon #NYXCosmeticsXBridgerton #nyxcosmetics #nyxprofessionalmakeup
Arches on point & all day stay ✏️ L-R: 🩷 Precisely, My Brow Wax 🩷 Gimme Brow+ Gel 🩷 Goof Proof Powder 🩷 24-Hour Brow Setter 🩷 Precisely, My Brow Pencil
you’re about to develop a serious crush!! 💕 Meet Cloud Crush Whipped Lip & Cheek, the multi-use dream that gives your lips and cheeks that cloud-soft kiss of color you’ll fall for instantly! 🫧 Each shade is whipped to perfection - hydrating, smoothing, and blurring texture for a plush, airbrushed glow that lasts up to 12 …
Vegas had no idea what hit it 💜 As the makeup sponsor for the @unwell Vegas tour, we glammed VIPs, gifted thousands of Maracuja Juicy Lips & Tubing Mascaras, and kept the glow going from pool parties to after-after parties 💄✨ #trippinwithtarte
if looks could bite 🫦 get this vampy eye: 24/7 Eye Pencils in Love Drug + Corrupt Moondust Eyeshadow in Wild Dipper Perversion Mascara
20 years. 200 changemakers. This year, L’Oréal Paris celebrates the 20th anniversary of our Women of Worth program, born out of the iconic L'Oréal Paris tagline “You’re Worth It”. Join Eva Longoria Baston in celebrating the power of women driving change, for some of the nations most pressing issues. Learn more at womenofworth.com. #LOrealParisWomenOfWorth #WorthIt
Our models apply their own eyeshadow on set—because new Always On Eyeshadow Sticks make pro artistry that easy. If they can create these looks under studio lights, you can too. The one step your routine’s been missing. #Smashbox
tell me ur moon sign and ill rec u a lip product !!!!!!!!!!!
46 Likes • 3 Retweetssometimes a trip to @ultabeauty and a new lip gloss really WILL be the thing to change ur life
56 Likes • 13 RetweetsThe votes are in: this all-gold look is a WINNER 🏆. Give it up for MAC Glitter Eye Shadow in I Like 2 Watch for a prizeworthy, pearlescent gold look that shimmers with lime-green sparkles...and lasts up to 12 hours. #MACDazzle pic.x.com/Axbw5KaL8upic.x.com/Axbw5KaL8u
how do YOU pronounce nyx cosmetics i’m very curious
30 Likes • 1 Retweetswho needs light baggage when you're carrying the ton? 🫖 pic.x.com/PPEeRTobnY
Consider us BEWITCHED ✨. This purple-green eye shadow combo makes Halloween makeup easier than ever – with major shimmer and multidimensional color you gotta see to believe. Create a dazzling look that’s to die for with: 💫 MAC Shadeshift Chrome Eye Shadow in Kaleidoscope 💫 pic.x.com/mVQ0Wytumypic.x.com/mVQ0Wytumypic.x.com/mVQ0Wytumy
The classic red lip gets a metallic remix with MAC Dazzlelips Crayon in Mauve Matter 💋. This smooth lip crayon provides a balmy burst of color with a mega-metallic finish so you can line and shine in seconds. #MACDazzle pic.x.com/Nx8S1bPjpUpic.x.com/Nx8S1bPjpUpic.x.com/Nx8S1bPjpUpic.x.com/Nx8S1bPjpU
the stages of packing: denial, chaos, acceptance. pic.x.com/5TmB9dwX7v
Go big or go chrome 🪩. Make waves in a disco-worthy gaze with NEW MAC Metallic Dazzleshadow Liquid in Silver Surfer, made with metallized pearls for a smooth chrome finish and one-swipe, full-coverage colour payoff for a long-wearing look that won’t crease or crash out. pic.x.com/kotpKw0Z5xpic.x.com/kotpKw0Z5x
tarte x diet coke is here 💚 🍋🟩 pic.x.com/3PagY8cZAD
Arches on point & all day stay ✏️ L-R: 🩷 Precisely, My Brow Wax 🩷 Gimme Brow+ Gel 🩷 Goof Proof Powder 🩷 24-Hour Brow Setter 🩷 Precisely, My Brow Pencil pic.x.com/R0jXmIjBKi
taste knows taste... 💚 🍋🟩 #tartexdietcokelime pic.x.com/rdVox5LCU2
Does your lip combo dazzle? Line and shine your way into this easy fall lip look with NEW MAC Dazzlelips Crayon: 💄 MAC Lip Pencil in Chestnut 💄 MAC Dazzlelips Lip Crayon in Spaced Out and Cosmic Plum MUA: @NicoleBlessy 🥀 #MACDazzle
GIVEAWAY🏀 The WNBA Finals presented by YouTube TV are here — and we’re sending you and a friend to the game. ✨ Win a pair of tickets to the WNBA Las Vegas Aces vs. Phoenix Mercury game and the limited-edition WNBA x Glossier hoodie 💖 How to enter: 1️⃣ Follow @glossier on TikTok 2️⃣ Like …
tarte x Diet Coke Lime is FINALLY here! limited drop, so don’t think… just add to cart.🛒 Inside the bundle: 🍋🟩 lime maracuja lip & cheek shift 👄 Lime maracuja lip shift 💄limited-edition lime charm + free lip loop 💚limited-edition lime cap tubing mascara #tartexdietcokelime @Diet Coke
Hot girls do their glam with a cold Diet Coke Lime in hand. 💋 get the iconic limited edition lime bundle before it sells out!🍋🟩 #tartexDietCoke
The optical illusion of eye makeup 🌀✨. NEW MAC Shadeshift Chrome Eye shadow features a high-shine, iridescent finish and innovative, ultra-reflective formula that flips color as it hits the light. Which dazzling hue are you into? ✨Venom (red pearl flips orange bronze) ✨Kaleidoscope (pink pearl flips green gold) ✨Ethereal (blue pearl flips teal violet) #MACDazzle
comment ur spooky lip of choice maybe i’ll treat ya 🎃 #halloween #liphaul #makeuptok
Replying to @Brittany A the shade that started a movement, reimagined for the next era. coming 2026 👀 @Syd Trip ★ @CourtneyQuarantine @Hauntina @Jules @MarilynMugBeat @🐇 #urbandecay
Mark your calendars ⏰ @sephora Savings Event is almost hereeee, what are you stocking up on? 👀 🖤 Rouge: 20% off 10/31–11/10 (+ share with a friend through 11/3) 🤍 VIB: 15% off 11/4–11/10 🤎 Insiders: 10% off 11/4–11/10 #SephoraSavingsEvent #AnastasiaBeverlyHills #makeuptok
'It doesn’t hide who you are.' #ellefanning on True Match, the foundation that celebrate your true self. #lorealparis #lorealparismakeup #truematch #foundation
our fave place to be 🫶 @sephora #toofaced #tfcrueltyfree
PSA: ur fav cookie highlighter is HALF OFF on our website! 10/8 to 10/9 🍪 don't miss out on this glow babe! #benefitcosmetics #highlighter
#stitch with @Elaine Park The easiest way to shape hooded eyes—finally. Always On Eyeshadow Sticks in Trouble + No Angel are your new go-tos for eye makeup that actually shows up. #smashbox #hoodedeyes
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