In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by 0.1%. Anastasia Beverly Hills grew faster than everyone else, with 0.8% growth! On average, each post in this landscape earns more than 4.31k engagements. L'Oréal Paris is topping the charts with more than 7.14k engagements per post on their 73 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
344k Likes • 1.45k Comments
I’ve been a M·A·C girl forever, and now I get to make my love official as the new M·A·C Global Brand Ambassador. Makeup is my paint, my armor, my way of creating characters – and M·A·C has always stood for that kind of artistry and freedom. We’re going to push it even further and make …
83.7k Likes • 962 Comments
You didn’t really think we’d let dojacat eat Lady Danger…did you? We brought in amauryguichon to help her bite the Lipstick bullet on the red carpet of music's biggest night 🍫💄..
18.2k Likes • 323 Comments
Paris, 29.09.2025 - where beauty and worth meet the runway. Join kendalljenner & get ready for Le Défilé 2025. #LOrealParis #LeDefileLOreal #WalkYourWorth #WorthIt #ParisFashionWeek
17.8k Likes • 249 Comments
A hug for your beauty routine 💜 Meet the Puffy Beauty Bag: plush, puffy, and stitched with our logo. She keeps your essentials organized—and she’s here for a limited time only at Glossier.
7.35k Likes • 215 Comments
An iconic duo has arrived at walmart - L’Oréal Paris Le Duo Serum. Two powerful serums in one, crafted to firm and illuminate with every drop. - L’Oréal Paris has been committed to beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting #LOrealParis #LOrealParisSkincare #LeDuoSerum
1.22k Reactions • 92 Comments • 23 Shares
The wait is over! Shop COLORSONIC Hair Color Device on Amazon today! 🖤✨ #LOrealParis #Colorsonic #HairColor
824 Reactions • 37 Comments • 67 Shares
MAC girls aren't the Jealous Type. Last night at the #VMAs, Doja Cat hit the stage to perform her new single "Jealous Type" wearing MAC, MAC and more MAC. Get the full breakdown of the award winner + MAC Global Brand Ambassador's look: THE LIP COMBO: MACximal Silky Matte Lipstick in HoneyLove Lip Pencil in Chestnut THE EYE LOOK: MACStack …
677 Reactions • 24 Comments • 35 Shares
Warning: May cause excessive dazzling ✨ #NYXCosmeticsXBridgerton #nyxcosmetics #nyxprofessionalmakeup
618 Reactions • 44 Comments • 42 Shares
I’ve been a M·A·C girl forever, and now I get to make my love official as the new M·A·C Global Brand Ambassador. Makeup is my paint, my armor, my way of creating characters – and M·A·C has always stood for that kind of artistry and freedom. We’re going to push it even further and make …
620 Reactions • 22 Comments • 21 Shares
Discover the collection that will surely make you the diamond of the season 💎 #NYXCosmeticsXBridgerton #nyxcosmetics #nyxprofessionalmakeup
hot take but all makeup should be affordable!
591 Likes • 70 Retweets
421 Likes • 54 Retweets
I’ve been a M·A·C girl forever, and now I get to make my love official as the new M·A·C Global Brand Ambassador. Makeup is my paint, my armor, my way of creating characters – and M·A·C has always stood for that kind of artistry and freedom. We’re going to push it even further and pic.x.com/dJIABemVFp
350 Likes • 36 Retweets
The CAT's out of the bag: @dojacat is officially the NEW MAC Global Brand Ambassador. Don't be the Jealous Type...rock her signature lip look with Lady Danger and watch this spot for what's next... #IOnlyWearMAC pic.x.com/Wyek31gNHq
does anyone know what they’re being for halloween yet ???
104 Likes • 3 Retweetsthem: you seem happier me: thanks, i just created the perfect lip combo
52 Likes • 2 Retweets
410k Likes • 678 Comments • 8.83k Shares
You didn’t really think we’d let @Doja Cat eat Lady Danger…did you? We brought in @Amaury Guichon to help her bite the Lipstick bullet on the red carpet of music's biggest night 🍫💄
54.5k Likes • 243 Comments • 4.56k Shares
Don’t ask us how many times we watched this video… @Amber Marie makes Cloud Paint Plush Blush look (and sound) unreal. Shop now at Glossier + Sephora. #glossier #blush #asmr
58.5k Likes • 143 Comments • 614 Shares
Doja Cat ATE at music’s biggest night out wearing nothing but MAC 💄. Take a bite out of her signature lip with Lady Danger – or feast your eyes on the nominee + performer’s full look: THE LIP COMBO: MACximal Silky Matte Lipstick in Lady Danger Lip Pencil in Cherry THE EYE LOOK: MACStack Mascara Eye Kohl …
13.9k Likes • 180 Comments • 288 Shares
@kendalljenner's calling! Get ready for Le Défilé L'Oréal Paris. Your beauty, your worth. 29.09.2025. #LorealParis #ledefileloreal #parisfashionweek
5.55k Likes • 145 Comments • 350 Shares
Same iconic formula, 4 bold new shades: ✨ Stormy – neutral grey with a violet-lavender undertone ✨ Cinnamon – deep mauve-toned brown ✨ Midnight Rouge – deep reddish brown with golden undertones ✨ Amethyst – deep purple with a black base Our full-pigment Lip Liner delivers precise shaping, contouring, and high-payoff color worthy of ABH. …
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