In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. L'Oréal Paris grew faster than everyone else, with 0.1% growth! On average, each post in this landscape earns more than 2.36k engagements. L'Oréal Paris is topping the charts with more than 9.48k engagements per post on their 64 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
90.1k Likes • 362 Comments
perform don’t conform. dovecameron defies expectations and moves fluidly between them. Dove redefines the line using the new Urban Decay 24/7 Liquid Stick Retractable Liners available at urbandecay.com. makeup direction: lochiestonehouse key makeup: kaleteter hair: dimitrishair choreography: kylehanagami dancers: eastonmags_ lolacoghill
16.0k Likes • 253 Comments
Meet the 🦋 NEW 🦋 Metamorphosis collection featuring a limited-edition lineup of colors – all outfitted in iridescent petal-slick packaging: ✨MACXIMAL SILKY MATTE LIPSTICK in new shades Barefoot and Juiced Raspberry plus best-selling Whirl ✨LIP PENCIL a garden variety of three new + best-selling shades ✨GLOWPLAY TENDERTALK LIP BALM two new tints with shiny, shade-shifting color ✨NEW METAMORPHOSIS FACE AND EYE PALETTE a lineup of six new pearlescent pastels + bronzed-up neutrals ✨NEW PRISMATICA …
15.5k Likes • 231 Comments
kendalljenner’s lashes - redefined and lifted +5mm beyond boundaries, powered by EXTENSIONIST MASCARA. #LOrealParis #LOrealParisMakeUp #ExtensionistMascara
11.1k Likes • 88 Comments
wearing 24/7 Liquid Stick Retractable Liners, dovecameron moves fluidly between soft and sharp. makeup direction: lochiestonehouse key makeup: kaleteter hair: dimitrishair
8.97k Likes • 126 Comments
Give lips a Whirl, make Juiced Raspberry your new main squeeze or go totally Barefoot with NEW lip shades from the limited-edition MAC Metamorphosis collection. Take your pick and add to bag – before it's too late: 💄 LIP LOOK 1: MACximal Silky Matte Lipstick in Barefoot MAC Lip Pencil in Chestnut 💄 LIP LOOK 2: MACximal Silky Matte Lipstick …
619 Reactions • 65 Comments • 31 Shares
Petals 🤝 pigments. Refresh your go-to lip look with MACximal Silky Matte Lipstick in all-new and best-selling floral pink hues from the MAC Metamorphosis color collection. Which limited-edition shade is calling your name? 💄NEW Barefoot (beige pink) 💄NEW Juiced Raspberry (raspberry) 💄Whirl (dirty rose) Shop the full collection online or at your nearest MAC Store for a limited time only. https://mac-cosmetics.visitlink.me/1OK59i #MACMetamorphosis
605 Reactions • 13 Comments • 24 Shares
A pop of color never hurt nobody 💙 #nyxcosmetics #nyxprofessionalmakeup
555 Reactions • 31 Comments • 29 Shares
Meet the 🦋 NEW 🦋 Metamorphosis collection featuring a limited-edition lineup of colors – all outfitted in iridescent petal-slick packaging: ✨MACXIMAL SILKY MATTE LIPSTICK in new shades Barefoot and Juiced Raspberry plus best-selling Whirl ✨LIP PENCIL a garden variety of three new + best-selling shades ✨GLOWPLAY TENDERTALK LIP BALM two new tints with shiny, shade-shifting color ✨NEW METAMORPHOSIS FACE AND EYE PALETTE a …
570 Reactions • 29 Comments • 8 Shares
Choose your fighter 🩷💜🩵 #nyxcosmetics #nyxprofessionalmakeup
90 Reactions • 317 Comments • 22 Shares
Everyone’s process is different, what’s yours? 💬
53 Likes • 16 Retweets
Meet the 🦋 NEW 🦋 Metamorphosis collection featuring a limited-edition lineup of colors – all outfitted in iridescent petal-slick packaging: ✨MACXIMAL SILKY MATTE LIPSTICK in new shades Barefoot and Juiced Raspberry plus best-selling Whirl ✨LIP PENCIL a garden variety of pic.x.com/PQDxOW9bLD
47 Likes • 11 Retweets
Matte, glossy or hazy? Makeup your mood! Switch up your lips with personality-packed shades in every iconic finish. Which one are you swiping on next? Shop now – online or at your nearest MAC Store. pic.x.com/oOA6NO76A8pic.x.com/oOA6NO76A8
43 Likes • 8 Retweets
Petals 🤝 pigments. Refresh your go-to lip look with MACximal Silky Matte Lipstick in all-new and best-selling floral pink hues from the MAC Metamorphosis color collection. Which limited-edition shade is calling your name? 💄NEW Barefoot (beige pink) 💄NEW Juiced Raspberry pic.x.com/ciJdHDJAwLpic.x.com/ciJdHDJAwLpic.x.com/ciJdHDJAwLpic.x.com/ciJdHDJAwL
39 Likes • 7 Retweets
Get the perfect blur of bright color with MAC Powder Kiss Lip + Cheek Mousse. This uniquely spreadable formula features a weightless, whipped texture for a soft-focus, hazy matte effect. Go bold with 10 shades that provide 10HR moisturizing longwear: Resort Season (bright pic.x.com/RyzoIVHnr6pic.x.com/RyzoIVHnr6
20 Likes • 7 Retweets
if saweetie says jelly, we say HOW jelly 🍒🩷 pic.x.com/pEIyFV5jyg
56.5k Likes • 176 Comments • 566 Shares
Ready to level up your lash game? Meet the new EXTENSIONIST mascara for ultimate length, volume & curl. Get lashes so extended they rise +5mm closer to your brows — featuring Simone Ashley and @Kendall Jenner #simoneashley #lorealparis #lorealparismakeup #extensionistmascara #longlashes
1.15k Likes • 17 Comments • 24 Shares
on or off screen, @Dove Cameron IS the moment ⚡️ redefine the line in 24/7 Liquid Stick Retractable Liners
957 Likes • 27 Comments • 18 Shares
gloss you can keep buying again and again 🎀 @La China 🫶🏼 #affordablemakeup #jellyjob #gloss
817 Likes • 32 Comments • 9 Shares
my fave aisle at @Ulta Beauty 🤩 #makeuphaul #ultahaul #lipstick
739 Likes • 51 Comments • 16 Shares
Still looking for your best baby pink lipstick? NEW MAC Powder Kiss Hazy Matte Lipstick provides the perfect blur of ballet pink colour with a slipper soft formula. Which pink is your fave? @Anyarin ୨୧ ┈*∘ Sultriness: Baby-blue pink Girls Weekend: Dusty mauve Be My Bridesmaid: Neutral cool beige #MACPowderKiss #PinkLipstick #BabyPinkMakeup #BabyPinkLipstick #BalletPinkLipstick
The Social Media Benchmark Report
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