Live Social Media Benchmarks for
Higher Education, Top 10 for 2020

These universities ranked in the top 10 for our 2020 Higher Education Social Engagement report. They leverage social media to draw attention to important campus events and to celebrate members of their communities that are changing the world in big ways.

In the Past 30 Days...

POSTS PER university
PER WEEK
29.3
ENGAGEMENTS
PER POST
1.86k
ENGAGEMENT RATE
PER POST
1.03%

In the last 30 days, the average university in this landscape has grown their audience by 0.7%. Ohio University grew faster than everyone else, with 1.3% growth! On average, each post in this landscape earns more than 1.86k engagements. BYU is topping the charts with more than 4.37k engagements per post on their 47 posts in the last 30 days.

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HBCUs
+8
Higher Ed
+6

The 2021 Social Media Benchmark Report

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