In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.8%. Monterey Bay Aquarium grew faster than everyone else, with 1.9% growth! On average, each post in this landscape earns more than 1.88k engagements. Monterey Bay Aquarium is topping the charts with more than 7.81k engagements per post on their 37 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
27.5k Likes • 198 Comments
Don’t be a bystander to hundreds of animals’ suffering, NEVER go to #SeaWorld!
21.1k Likes • 3.06k Comments
We call it sadistic.
13.0k Likes • 60 Comments
A majestic mega raft of mustelids mesmerizingly maneuvering through the meandering kelp maze of murky waters, melding into a magnificent mosaic of motion and merriment. #MontereyBayAquarium #AllForTheFantasticFurryFridayVibes #OtterlyExcitedForTheWeekend #MustelidsMakingMahem
12.5k Likes • 45 Comments
See ya in the semis! #WomensWorlds
11.7k Likes • 16 Comments
All business. #WomensWorlds (📸: dhermsphoto)
3.38k Reactions • 122 Comments • 271 Shares
Team USA is going to the #WomensWorlds gold medal game!
3.01k Reactions • 176 Comments • 308 Shares
A majestic mega raft of mustelids mesmerizingly maneuvering through the meandering kelp maze of murky waters, melding into a magnificent mosaic of motion and merriment.
1.64k Reactions • 138 Comments • 155 Shares
Thank you, Utica. ❤️ It's always special to see the best female players from across the world gather to compete for their country, and the Utica Comets, The Adirondack Bank Center and all of the fans made this year's #WomensWorlds unforgettable.
1.18k Reactions • 101 Comments • 73 Shares
A sea of pawsibilities on the Sea Otter Cam
375 Reactions • 29 Comments • 25 Shares
BREAKING: We've got a date! The Bill to Ban Live Exports will have its penultimate stage in the House of Lords on 8th May.
6.95k Likes • 1.96k Retweets
Calling all the 🎀 barbs 🎀 We’re excited to see that @NICKIMINAJ's new line of #vegan sneakers spared cows & other animals by not using leather 👏 pic.twitter.com/parDxKO2L5
902 Likes • 853 Retweets
We call it sadistic. pic.twitter.com/GwzALQeThE
895 Likes • 131 Retweets
Give it up for your 2024 IIHF #WomensWorlds tournament MVP, Laila Edwards! 🇺🇸 pic.twitter.com/YqrQWUq0EV
570 Likes • 430 Retweets
In 1981, a PETA undercover investigation resulted in the first conviction of an experimenter for animal abuse and the first withdrawal of federal research funds because of cruelty to animals. We won’t stop until every animal is liberated from laboratories ✊ pic.twitter.com/Y3QXeNR6pA
679 Likes • 327 Retweets
If only seals could defend themselves like this in real life. The Canadian government wants to expand the commercial slaughter that already kills tens of thousands of them every year—tell @JustinTrudeau to end federal funding of it! peta.vg/3vb6 🎨 Larry Torro pic.twitter.com/Y7QO4BDl7c
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.
