In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.2%. Canine Companions for Independence grew faster than everyone else, with 0.7% growth! On average, each post in this landscape earns more than 1.26k engagements. PETA is topping the charts with more than 2.48k engagements per post on their 514 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
17.1k Likes • 1.15k Comments
Pythons are forced to go through a living hell for Louis Vuitton—they’re stomped on, hung up, inflated with water, & more—likely all while conscious 😢 Remember all this when you see Louis Vuitton.
17.0k Likes • 134 Comments
Swipe to see how just a little love, care, and attention can completely change an animal's life 🥰 From rescuing animals and helping find them loving families to providing food and medicine, PETA's Community Animal Project's fieldworkers do everything they can to better the lives of animals throughout Virginia and North Carolina 🫶 Support their work that …
12.0k Likes • 36 Comments
Jonathan Quick ends his NHL career as the winningest American-born goaltender in league history, capturing three Stanley Cup championships along the way. 🇺🇸 Congratulations on an outstanding career, Quickie. All the best in retirement!
9.77k Likes • 71 Comments
Welcome home, Willow and Suri. 🦦💙🦦 We’re thrilled to introduce two—yes TWO!—resident otters joining our raft today: 🌬️🍃 Willow’s a tenacious otter who’s never bent to the wind. Though she’s a little shy, this resourceful and inquisitive otter embraces life’s changing tides without getting lost in the current. 🏔️🌊 Suri’s got a big name and a big personality …
5.43k Likes • 13 Comments
That makes ELEVEN National Championship Titles 🏆 Congratulations to the 2026 NCAA National Champions, du_hockey!! (📸 ncaaicehockey)
5.56k Reactions • 131 Comments • 255 Shares
Jonathan Quick ends his NHL career as the winningest American-born goaltender in league history, capturing three Stanley Cup championships along the way. 🇺🇸 Congratulations on an outstanding career, Quickie. All the best in retirement!
1.72k Reactions • 132 Comments • 53 Shares
That makes ELEVEN National Championship Titles 🏆 Congratulations to the 2026 NCAA National Champions!! (📸 NCAA Hockey)
1.64k Reactions • 178 Comments • 72 Shares
GOOD NEWS: Lidl GB is now 100% cage-free for its own-brand eggs.👏
1.34k Reactions • 35 Comments • 87 Shares
Welcome home, Willow and Suri. 🦦💙🦦 We’re thrilled to introduce two—yes TWO!—resident otters joining our raft today: 🌬️🍃 Willow’s a tenacious otter who’s never bent to the wind. Though she’s a little shy, this resourceful and inquisitive otter embraces life’s changing tides without getting lost in the current. 🏔️🌊 Suri’s got a big name and a big personality …
1.09k Reactions • 2 Comments • 132 Shares
Breathe in sea gold on the Kelp Forest Cam ✨
2.33k Likes • 231 Retweets
Jonathan Quick ends his NHL career as the winningest American-born goaltender in league history, capturing three Stanley Cup championships along the way. 🇺🇸 Congratulations on an outstanding career, Quickie. All the best in retirement! pic.x.com/EaaM5h2Xuxpic.x.com/EaaM5h2Xuxpic.x.com/EaaM5h2Xuxpic.x.com/EaaM5h2Xux
561 Likes • 91 Retweets
𝐓𝐡𝐞 𝐅𝐈𝐑𝐒𝐓 𝐀𝐦𝐞𝐫𝐢𝐜𝐚𝐧 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝟏,𝟒𝟎𝟎 𝐜𝐚𝐫𝐞𝐞𝐫 𝐫𝐞𝐠𝐮𝐥𝐚𝐫 𝐬𝐞𝐚𝐬𝐨𝐧 𝐍𝐇𝐋 𝐩𝐨𝐢𝐧𝐭𝐬 🇺🇸 Congrats, Kaner! 👏 pic.x.com/woUv99VNBt
539 Likes • 61 Retweets
Max Plante is your 2026 Hobey Baker Award WINNER 👏 Congratulations, Max! pic.x.com/Xj448Yz7J9
273 Likes • 143 Retweets
If it’s hard to imagine these pigs spending nearly their entire lives trapped like this, you can do something about it. pic.x.com/FNCitGL1EV
196 Likes • 136 Retweets
“Responsible” doesn’t mean anything to the goats who are beaten, dragged, and left bleeding for their mohair. pic.x.com/B8tjP5k8wc
2.96k Likes • 12 Comments • 590 Shares
Welcome home, Willow and Suri. 🦦💙🦦 We’re thrilled to introduce two—yes TWO!—resident otters joining our raft today: 🌬️🍃 Willow’s a tenacious otter who’s never bent to the wind. Though she’s a little shy, this resourceful and inquisitive otter embraces life’s changing tides without getting lost in the current. 🏔️🌊 Suri’s got a big name and …
452 Likes • 24 Comments • 8 Shares
Speed dating with @PETA at the Lancaster Shelter! So many cuties to choose from #adoptdontshop
327 Likes • 29 Comments • 6 Shares
Dolphins will continue to live this desolate life as long as SeaWorld keeps breeding them into existence. This #NationalDolphinDay, urge it to establish a rapid plan to stop breeding all dolphins and whales!
256 Likes • 28 Comments • 7 Shares
There’s so much more to fish than most people realize. They’re fascinating animals with rich lives of their own. Leave fish off your plate this Lent and beyond 🐟
76 Likes • 8 Comments • 8 Shares
A “grand opening” for @Raising Cane's means thousands of chickens bred, crammed into sheds, and killed 💔 Nothing justifies ending their life for a combo meal. We’re outside Raising Cane’s fighting for the lives behind every order.
The Social Media Benchmark Report
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