Rival IQ Launches New User Interface

Rival IQ News & Events

Over the past few months, we have added multiple new features and reports to the Rival IQ application, including SEO keyword rankings, Twitter mentions and much more. Now, we are excited to launch a new and improved user interface and design, making it easier for you to find, use and report on all of the rich data and content in Rival IQ.

New User Interface Digital Analytics

Rival IQ’s new user interface makes it easy to find all reports by channel or cross channel!

The new interface organizes content by digital channel rather than by report type, making it easy to find the information you need for single channel or cross-channel analysis across social media, SEO, SEM and Web content.

We received a lot of customer feedback and incorporated this valuable input into the updated version. And we look forward to receiving additional comments and feedback from our customers, so we can continue to improve the user experience and more quickly solve the challenges marketers face.

Improved User Interface Plus New Features!

In addition to improving the overall user experience and workflow, we also are launching some new functionality and improvements, including:

Top digital marketing content reports

All top curated reports are available in one easy place for fast export!


My Charts Custom Marketing Analytics reports

In “My Charts” you can create your own customized charts and a personalized set of curated charts.

 New User Interface Navigational Structure

With this new user interface, the application is now organized into three key areas:

1. General: The first section of the application incorporates key information about your Landscapes, settings, alerts and reports. You can think of this as the area of Rival IQ where you manage your core content, companies and reports.

New User Interface General Section

2. Social: This section includes summary reports and detailed metrics for top content, social media analytics and trending data for six social networks: Twitter, Facebook, LinkedIn, Google+, YouTube and Instagram. It also provides cross-channel analytics, providing aggregated data for a holistic view of a landscape on social media.

New User Interface Social Section

3. Web:  This area of the application brings together content and analytics for organic search (SEO) and paid search (SEM) as well as website history.

New User Interface Web Section

Functions Available at All Times

There are also helpful guides and content available on every page as you navigate through the charts and reports.

New User Interface Account Settings

Check out the new user interface for yourself!

To help you quickly experience Rival IQ and our new user interface, here are 5 steps to getting started:

Step 1: Set up a great landscape

Make sure your landscape has at least three competitors. Why? Because you need context! Have other companies to benchmark and compare yourself against. Not sure what companies to put in your landscape, use my Cruise Lines landscape to see how the analytics and reports work, and then create your own!

Step 2: Review social channels & company information:

Review the Social Channel Matrix for a fast analysis of the social presence for each company in your landscape. Review the handles and make sure we got it right. See an issue? Make a change request, so we can fix it as soon as possible and make sure your data is correct.

Rival IQ Social Channel Matrix

The Social Channel Matrix gives you a quick analysis of each company’s social media presence.

Step 3: Benchmark overall social metrics

Now, it’s time to analyze the landscape with the Social Overview. Where do the companies in the landscape have the most social fans? Where are they most active? And which channels are driving the most engagement?  Once you review this landscape’s social profile, you are ready to dig into channel-specific data.

Step 4: Analyze detailed metrics per social channel

Pick the top channel (such as Facebook) for this landscape, and see the list of the top 50 posts in that channel for the time period. Who is posting the most engaging content? When was that content posted? And what type of post landed in the top 50? This is a great report to use on a regular basis to improve your posts and increase engagement!

Top Twitter Content Analytics

Here’s an example of Top Content for Twitter.

Step 5: Understand competitive SEO keyword rankings

In this SEO report, you can start to understand what keywords are the most critical for you and the companies in your landscape. What keywords are driving the most traffic to your website? Start using those terms in your social media posts! What keywords are your competitors ranking but you aren’t?

Now, Put it to Action!

After going through these steps, put your short-term action plan together.

Are you missing from a key social channel? Make a plan to get your presence established. Too few followers? Time for a follower campaign! Not enough engagement? Start modeling your posts and borrowing the best practices you are seeing in Rival IQ to improve your own content!

Margaret Dawson

A 20-year tech industry veteran, Margaret is known for taking people, brands and companies to the next level through creativity, awesome positioning and messaging, coaching and hard work. She is a proven entrepreneur and intrapreneur, having led successful programs and teams at several startups and Fortune 500 companies, including Amazon, Microsoft and HP. She’s a frequent author and sought-after speaker on subjects such as cloud computing, big data, women in tech, and the convergence of technology and business. She is also an active mentor for men and women in technology. You can follow her on Twitter @seattledawson.

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