Lisa: Staff Profile

Behind the scenes

Next up in our staff profile series: Lisa, our newest team member and designer.

Tell us about yourself, Lisa.

I’m Lisa: I am a digital designer, and a mom, and a wife, and a soccer coach. I love to travel and explore new places and cultures. For the first time in my career, I am working part-time. I am enjoying spending more time with my kids and the everyday life of our busy family.

Lisa and her family love exploring the great outdoors.

What do you do at Rival IQ?

I am the digital designer and I work on product design as well as marketing, so I get to work on a bunch of different features at Rival IQ, and then help make things look pretty for marketing ads and reports.

What are some examples of work that you’ve done here recently?

Recently, I’ve done UX work on our Posted URLs Analysis feature. I’ve also worked on some custom dashboard features and client user access features. So, I’ve been helping wherever the team need updates, tweaks, or UX design help.

Our latest feature, Posted URLs analysis, in action.

I also worked on the Data-Driven Marketer logo [editor’s note: our regular webinar series]. I created the logo to help Cassandra and Blair with the brand for that.

What did you do before Rival IQ?

I was an art director at I primarily worked in the advertising product group and ESPN Partnerships for the bulk of my time there. One of the highlights was working on the ESPYs (the ESPN award show) website.

Lisa behind “her” desk at ESPN.

After all that ESPN excitement, what makes you excited to work here?

I really, really love the culture. That was one of the things that drew me to the company. Everybody’s profiles and bios on the site cracked me up. And, after spending a day interviewing at Rival IQ, it just felt like a really good fit and the people were great. Everybody is just really warm and welcoming, and supportive, and it’s just a fun place to work. Oh, and there are snacks!

Snacks are the best. So, switching gears to a more data-themed topic, how do you use data in your day-to-day?

I use data by looking at my family’s financials and budgeting: pie charts and bar graphs to see what we’re spending money on. In designing, I look at engagement metrics to see what is working and what might need to be tweaked to improve usability.

That really counts. Can you tell me about a favorite Rival IQ feature?

Probably the one that I just finished, which is Posted URLs Analysis. We’re just wrapping up on that, and it was one of the first big projects that I worked on after I joined.

How do you use social media?

I like to post pictures with my kids and my family, and I like to check out Facebook and Instagram to see what my friends are up to.

Lisa and her family on yet another amazing adventure.

Do you have a legacy that you want to leave at Rival IQ?

I’d like to leave great-looking and effective marketing products and have everything that’s customer-facing for the company look sharp and represent the company well.

A recent (awesome!) ad Lisa worked up for us.



Blair Feehan

Blair is a content marketer based in Seattle who relishes helping companies large and small do one thing: tell their stories. She specializes in content creation, messaging, branding, and community engagement to get the word out. When she’s not writing, she can be found reading her brains out and then running statistical analysis on what she's been reading.

Ready to start analyzing?

Start measuring the impact of your social media campaigns with our 14-day free trial.

Start Your Free Trial