What the 2020 Social Media Benchmark Report Means For You

The Data-Driven Marketer

Get the expert intel behind the 2020 Social Media Industry Benchmark Report.

Jay Baer, founder and president of Convince and Convert, joins our Data-Driven Marketer’s series for an in-depth picture of what the latest social media marketing metrics are saying. Along with host Seth Bridges, we weigh in on top takeaways from the 2020 report like flat engagement rates on Facebook and Twitter, a dip in performance on Instagram, and how to benchmark your own brand’s success.

Watch how the data is trending differently in the first quarter of 2020 due to the ramifications of the coronavirus and what that means for your own benchmarking numbers. Plus, Jay gives his top tips and examples of brands getting creative with social media amidst the pandemic.

Here’s the video recapping all the top takeaways and posing great questions for what’s next for social:

Thanks for tuning in! Don’t miss out on these links mentioned in our interview with Jay Baer:

The Data-Driven Marketer is an episodic webinar series at Rival IQ. You can check out past recordings in the DDM Webinar page, plus keep an eye out for more to come.

If you have more questions about social media metrics or how to be a guest on the Data-Driven Marketer, reach out to us on Twitter.

Christina Everett

Christina is a startup fanatic and an analytics wizard with a serious passion for all things marketing. At Rival IQ she's focused on optimizing our technical SEO, sending out all our emails, advertising, and partnerships. When she’s not working on the latest marketing automation hack or color-coding all our marketing plans, she can be found playing team sports and hiking around the PNW.

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