Whether you call it word of mouth marketing, brand advocates/ambassadors, or influencer marketing, the important part is that you build it the right way.
Starting a social media influencer program with your brand’s values as the foundation makes the difference between a win and a flop. With 71% of consumers stating that they’re more likely to make a purchase based on a social media reference, that trend is expected to grow in 2018. But that social media reference will only matter if the promotion aligns with the influencer’s audience.
To understand how to build an influencer program that aligns with your brand’s values we turned to an expert in influencer and values-based marketing. Julie Lyons from Zenzi, the world’s first values marketing agency, walked us through what brand’s need to be thinking about when they’re building a sustainable influencer program.
Our very own co-founder, Seth Bridges asks them questions covering:
- Why values are an important part of building an influencer program
- How to create alignment between your program and brand’s values
- Examples of successful programs and campaigns
- And so much more…