Aligning Your Influencer Strategy with Your Brand’s Values

Marketing Tools & Tips The Data-Driven Marketer

Whether you call it word of mouth marketing, brand advocates/ambassadors, or influencer marketing, the important part is that you build it the right way.

Starting a social media influencer program with your brand’s values as the foundation makes the difference between a win and a flop. With 71% of consumers stating that they’re more likely to make a purchase based on a social media reference, that trend is expected to grow in 2018. But that social media reference will only matter if the promotion aligns with the influencer’s audience.

To understand how to build an influencer program that aligns with your brand’s values we turned to an expert in influencer and values-based marketing. Julie Lyons from Zenzi, the world’s first values marketing agency, walked us through what brand’s need to be thinking about when they’re building a sustainable influencer program.

Our very own co-founder, Seth Bridges asks them questions covering:

Marketers can use Rival IQ’s Discover tool to build an influencer and brand advocate program by identifying and evaluating potential social media influencers. With Discover, we’re surfacing strategic opportunities with Twitter and Instagram.

Seth Bridges

Hey there, I'm Seth, one of the co-founders of Rival IQ, where I stay busy working on product design and marketing! When I'm not working, I'm probably playing with my sons. Follow me on Twitter for rantings and opinions on all the things.

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