In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 1.6%. USA Hockey grew faster than everyone else, with 5.7% growth! On average, each post in this landscape earns more than 1.56k engagements. PETA is topping the charts with more than 2.58k engagements per post on their 491 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
54.4k Likes • 15.9k Comments
ANIMAL RESCUER? More like ANIMAL ABUSER! 😡 Samantha Miller, co-owner of the sham 'rescue,’ Woofin Palooza, was caught on camera punching, kicking, & throwing terrified dogs under her care. NEVER put blind faith in self-proclaimed “rescuers.” Many “rescues” have been busted for neglect and abuse. The footage will make your blood boil. See for yourself.
43.9k Likes • 2.99k Comments
This crab fought with everything they had to stay alive 🦀
38.8k Likes • 42 Comments
We will always remember.
4.42k Likes • 3 Comments
Counting down the days 'til the #WinterOlympics ⏳
3.68k Likes • 15 Comments
Need some motiv-ocean to leap into the weekend? You got this! 🐟 Leaping blennies are amazing amphibious fish. They can launch themselves off rocks and into the air sometimes up to 50 times their body length. Not only do they flash their red dorsal fins to communicate, but they can also live on land temporarily in …
4.90k Reactions • 165 Comments • 528 Shares
We will always remember.
1.86k Reactions • 171 Comments • 368 Shares
Daily reminder that factory farming is the biggest cause of animal cruelty on the planet.
2.04k Reactions • 149 Comments • 182 Shares
“British consumers deserve to know how animals end up on their plates.” Thank you to Diane Morgan for calling on the Government to deliver on their pledge to introduce the "biggest boost in animal welfare for a generation".
1.36k Reactions • 1 Comments • 113 Shares
Peace, quiet, and sea-rinity on the Open Sea Cam
1.20k Reactions • 104 Comments • 106 Shares
Glide through sun-dappled water on the Kelp Forest Cam
5.60k Likes • 565 Retweets
We will always remember. pic.x.com/IZk4W0QaSo
2.03k Likes • 634 Retweets
Family doesn’t keep family outside 24/7. pic.x.com/dFS8PvOssf
1.04k Likes • 462 Retweets
This crab fought with everything they had to stay alive 🦀 pic.x.com/oB0MCTzVRo
517 Likes • 295 Retweets
Meet the "Most Depressed Elephant in the World," Betty 🐘 She has been exploited in the Carden Circus to the point where her elderly body is breaking down on her 💔 Discover her heartbreaking story & then take action to send her to a reputable sanctuary ⤵️ peta.vg/441c pic.x.com/ssAZ0v5FHy
441 Likes • 31 Retweets
Counting down the days 'til the #WinterOlympics ⏳ pic.x.com/UxGuYYTFU7
305 Likes • 14 Comments • 10 Shares
Looking pretty while doing all the heavy lifting: #pollinators are the quiet champions of our ecosystems. 🏆 Thanks to a variety of these critters (bees + ants, bats, squirrels, beetles and more) the world has food and a healthy environment +biodiversity that sustain communities and provide jobs.
184 Likes • 2 Comments • 9 Shares
Need some motiv-ocean to leap into the weekend? You got this! 🐟 Leaping blennies are amazing amphibious fish. They can launch themselves off rocks and into the air sometimes up to 50 times their body length. Not only do they flash their red dorsal fins to communicate, but they can also live on land temporarily …
143 Likes • 4 Comments • 5 Shares
The kind of party only a #servicedog organization can host! 🐕🦺🎉 Our headquarters, located in Santa Rosa in Northern California, officially welcomed #NationalServiceDogMonth last week with volunteers, clients supporters and staff. From service dog demos to an official city proclamation by mayor Mark Stapp from City of Santa Rosa, it was a festive and fortunate …
144 Likes • 1 Comments • 7 Shares
135 Likes • 4 Comments • 3 Shares
On top of these locations our #EndTheCageAge billboards can also be found in Cardiff, Manchester, Norwich, and Birmingham. Too many people think the #UK has banned keeping #hens in cruel cages. In reality "enriched" cages are still legal - and used - with approximately 7 million hens confined in them every year. It's time to …
The Social Media Benchmark Report
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