In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 2.8%. USA Hockey grew faster than everyone else, with 14.6% growth! On average, each post in this landscape earns more than 4.63k engagements. Monterey Bay Aquarium is topping the charts with more than 11.2k engagements per post on their 53 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
29.4k Likes • 143 Comments
Another 4️⃣ goal night for Farmer, a Eustace 🎩 and three others with ✌️ each in tonight's 13-0 victory over Germany! 🇺🇸 #WinterParalympics
27.7k Likes • 93 Comments
CHALK UP THE FIRST DUB OF THE #WinterParalympics 🇺🇸 9️⃣ different athletes tallied goals in tonight's 14-1 victory over Italy in the opening matchup. Declan Farmer scored four times while Brett Bolton and Kayden Beasley both scored their first career Paralympic 🚨
22.2k Likes • 2.76k Comments
The race has started, and the acts of cruelty are on full display. The Iditarod doesn’t see dogs as companions but as racing equipment to be hauled around and carelessly controlled 💔 The Iditarod MUST end.
19.0k Likes • 2.43k Comments
Dogs deserve better than the suffering and death they face on the Iditarod trail. If you agree, help us urge businesses to reconsider ties with the Iditarod 🔗 in bio
10.0k Likes • 100 Comments
If it makes you stop scrolling, imagine seeing it with your own eyes. Now on stage, witness the highly-anticipated return of Crystal Pite’s The Seasons’ Canon as part of Winter Experience. Get tickets for its limited-time return. 🎥 by erniegalan
13.0k Reactions • 477 Comments • 684 Shares
A GREAT WAY TO START THE DAY 👊 ...with a Team USA 𝓿𝓲𝓬𝓽𝓸𝓻𝔂 #WinterParalympics
9.93k Reactions • 274 Comments • 353 Shares
𝐌𝐚𝐤𝐢𝐧𝐠 𝐡𝐢𝐬𝐭𝐨𝐫𝐲 🇺🇸 Declan is the 𝐅𝐈𝐑𝐒𝐓 American to reach 𝟓𝟎 𝐜𝐚𝐫𝐞𝐞𝐫 𝐏𝐚𝐫𝐚𝐥𝐲𝐦𝐩𝐢𝐜 𝐏𝐨𝐢𝐧𝐭𝐬 👏 #WinterParalympics
2.60k Reactions • 44 Comments • 242 Shares
If it makes you stop scrolling, imagine seeing it with your own eyes. Now on stage, witness the highly-anticipated return of Crystal Pite’s The Seasons’ Canon as part of Winter Experience. Get tickets for its limited-time return >> https://bit.ly/4qS8gCf Video by Ernesto Galan
1.61k Reactions • 80 Comments • 224 Shares
Please join our Patron Peter Egan and call on the UK Government to #EndTheCageAge for hens! Use our online action to respond to the Government's cages consultation before it closes on Monday: https://bit.ly/3NUoUmt If you use the link above, it takes less than 3 mins!⏱️🐔
1.28k Reactions • 61 Comments • 169 Shares
Slow glowing on the Jelly Cam ✨
2.77k Likes • 406 Retweets
We're honoring Mewgenics' Tracy Newkirk with a Hero to Animals Award for her advocacy for the cats of Boon County. Tracy is the only ethical option for where to send your cats (we have nightmares about Baby Jack). She fearlessly educates players on speciesism and using the term pic.x.com/NhX1OuRHVi
3.25k Likes • 311 Retweets
𝐌𝐚𝐤𝐢𝐧𝐠 𝐡𝐢𝐬𝐭𝐨𝐫𝐲 🇺🇸 Declan is the 𝐅𝐈𝐑𝐒𝐓 American to reach 𝟓𝟎 𝐜𝐚𝐫𝐞𝐞𝐫 𝐏𝐚𝐫𝐚𝐥𝐲𝐦𝐩𝐢𝐜 𝐏𝐨𝐢𝐧𝐭𝐬 👏 #WinterParalympics pic.x.com/XEEJtfa2sG
2.11k Likes • 201 Retweets
ANOTHA ONE 🇺🇸 #WinterParalympics pic.x.com/r1Fh2P4lyr
1.93k Likes • 119 Retweets
That first goal of the #WinterParalympics feeling tho 👀 pic.x.com/fmoZlcgxAX
435 Likes • 219 Retweets
Dogs deserve better than the suffering and death they face on the Iditarod trail. If you agree, help us urge businesses to reconsider ties with the Iditarod👇 peta.vg/46ko pic.x.com/SE6nnJinSn
41.2k Likes • 343 Comments • 660 Shares
If it makes you stop scrolling, imagine seeing it with your own eyes. Now on stage, witness the highly-anticipated return of Crystal Pite’s The Seasons’ Canon as part of Winter Experience. Get tickets for its limited-time return.
6.96k Likes • 232 Comments • 321 Shares
Dogs deserve better than the suffering and death they face on the Iditarod trail. If you agree, help us urge businesses to reconsider ties with the Iditarod 🔗 in bio
392 Likes • 10 Comments • 5 Shares
There is no such thing as a “sled dog" 🐕❌❄️ Dogs forced to run the 1,000-mile Iditarod race are just like the ones we share our homes with—except they aren’t treated that way. When they’re not on the trail, they’re chained to thin plastic barrels or dilapidated wooden “houses” and left in the snow, treated …
394 Likes • 1 Comments • 10 Shares
AUDIENCE ASKS // What’s the history behind Le Sacre du Printemps (The Rite of Spring)? From Vaslav Nijinsky’s 1913 original to Jorma Elo’s 2009 Boston Ballet premiere, learn more about the evolution of this infamous ballet. You can still witness Elo’s return to Le Sacre du Printemps as part of Winter Experience through March 15 …
203 Likes • 42 Comments • 136 Shares
We're honoring Mewgenics' Tracy Newkirk with a Hero to Animals Award for her advocacy for the cats of Boon County. Tracy is the only ethical option for where to send your cats (we have nightmares about Baby Jack). She fearlessly educates players on speciesism and using the term "animal companion" instead of "pets." Well done, …
The Social Media Benchmark Report
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