In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.5%. Boston Ballet grew faster than everyone else, with 2.8% growth! On average, each post in this landscape earns more than 2.21k engagements. Boston Ballet is topping the charts with more than 6.27k engagements per post on their 127 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
56.1k Likes • 2.61k Comments
Freezing, alone, and chained to a plastic doghouse 💔 Domino’s chance of surviving the winter was dropping with every snowfall. But our team shows up in all weather extremes to give dogs like Domino a fighting chance. Chaining MUST be banned 🔗 in bio.
29.3k Likes • 814 Comments
Introducing the 2026 U.S. Olympic Men’s Ice Hockey Team 🇺🇸 #MilanoCortina2026
26.7k Likes • 2.35k Comments
In Egypt's tourism industry, camels are hit with sticks, abused, suffer from bloody saddle wounds, & are overworked until their bodies physically give out on them. Discover why this vicious cruelty should NEVER be on your bucket list 🔗 in bio
26.0k Likes • 23 Comments
The 2026 U.S. National Junior Team 🇺🇸 #WorldJuniors
14.7k Likes • 49 Comments
Touchdowns are cool, but have you tried a #therapydog huddle cuddle? 🐶🤗 Canine Companions #therapydogs had the best time spreading paws-itive vibes at the citrusbowl parties with the student athletes from texasfootball and umichfootball. 🏈 From calm cuddles to playful head scratches, these four-legged MVPs were busy reminding everyone that sometimes, the best way to recharge for …
11.4k Reactions • 351 Comments • 163 Shares
An update on Cole Hutson. #WorldJuniors
5.89k Reactions • 121 Comments • 511 Shares
TEAM USA VICTORY 🙌 #WorldJuniors
4.54k Reactions • 856 Comments • 660 Shares
Introducing the 2026 U.S. Olympic Men’s Ice Hockey Team 🇺🇸 #MilanoCortina2026 U.S. Olympic and Paralympic Rosters: usah.info/rosters
2.10k Reactions • 552 Comments • 207 Shares
Around 90% of pigs sent for slaughter in the UK are currently killed using CO2. This involves lowering pigs into a CO2 chamber, where they panic, fight for breath, and eventually suffocate. It can take as long as 60 seconds for them to lose consciousness. Steps to end this cruel method are long overdue.
2.24k Reactions • 352 Comments • 84 Shares
Thought for the year: All farmed animals should be treated with compassion and respect.💚
5.02k Likes • 908 Retweets
Introducing the 2026 U.S. Olympic Men’s Ice Hockey Team 🇺🇸 #MilanoCortina2026 U.S. Olympic and Paralympic Rosters: usah.info/rosters pic.x.com/V1DV63Jyie
4.87k Likes • 342 Retweets
An update on Cole Hutson. #WorldJuniors pic.x.com/0yY3EbZk3P
3.45k Likes • 472 Retweets
TEAM USA VICTORY 🙌 #WorldJuniors pic.x.com/Z6v9KehTUf
1.41k Likes • 490 Retweets
Freezing, alone, and chained to a plastic doghouse💔 Domino’s chance of surviving the winter was dropping with every snowfall. But our team shows up in all weather extremes to give dogs like Domino a fighting chance. Chaining MUST be banned! peta.vg/45hg pic.x.com/KaE59JIAiY
556 Likes • 412 Retweets
These rabbits will never know freedom or what kindness feels like 💔 They only know terror, confusion, & the agony of having their fur ripped out of their fragile bodies by the fistful. When you see an angora wool sweater for sale, leave it on the rack! pic.x.com/Hol0JjnK27
771 Likes • 0 Comments • 23 Shares
Freezing, alone, and chained to a plastic doghouse 💔 Domino’s chance of surviving the winter was dropping with every snowfall. But our team shows up in all weather extremes to give dogs like Domino a fighting chance.
271 Likes • 0 Comments • 4 Shares
Our dancers come to Boston from across the city, the country, and around the world - sharing their unique stories and brilliant talents with our audiences. Just a few of the many different nationalities here at Boston Ballet wishing you a Happy New Year!✨ Happy New Year! Hyvää Uutta-Vuotta あけましておめでとうございます！ ¡Feliz año nuevo! З Новим …
143 Likes • 0 Comments • 4 Shares
Throughout 2025, we stepped in when animals were neglected and afraid—helping them begin to heal and thrive. Every rescue strengthened our commitment to fight for every animal who still needs us.
77 Likes • 0 Comments • 28 Shares
We’re wishing 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 – those who walk, fly, swim, squeak, bark, purr – ALL animals a happy new year! Let’s make 2026 a joyful year for animals by going vegan 🫶✨ Auld Lang Syne sung by @stephaniegerardsg 🪩
87 Likes • 2 Comments • 2 Shares
At least everyone should. Going into the #newyear with the same goals we have every year: a world where people and nature thrive together… EVERYONE benefits from that. 💚
The Social Media Benchmark Report
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