In the Past 30 Days...
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In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.4%. Canine Companions for Independence grew faster than everyone else, with 1.0% growth! On average, each post in this landscape earns more than 1.34k engagements. PETA is topping the charts with more than 1.94k engagements per post on their 705 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
23.0k Likes • 1.72k Comments
Donkeys and mules are forced to carry tourists without access to food, water, respite from the sweltering Santorini sun, or veterinary care for their injuries! Remember that animals are not taxis when making your vacation plans!
22.8k Likes • 961 Comments
At SeaWorld, dolphins are born into chlorinated prisons, exploited for dumb tricks, and doomed to a life of misery. Never buy a ticket, boycott SeaWorld! #BoycottSeaWorldDay
8.07k Likes • 19 Comments
The boys have arrived in Minneapolis📍 #WJSS
7.69k Likes • 14 Comments
Picture day shenanigans 😄 The vibes are high at Girls National 15 Camp, driven by aaa_traveler!
3.04k Likes • 27 Comments
Stim toys and softer noise–we’ve got your senses covered! 🐧 As a window into the wonders of the ocean, the Aquarium can be a popular place full of sights, sounds, smells, and textures. Feeling overwhelmed? Head to the Membership and Tours Center to check out a sensory bag with tactile stim toys and noise-reducing headphones–free of charge! …
4.22k Reactions • 102 Comments • 76 Shares
The boys have arrived in Minneapolis 📍 #WJSS
1.37k Reactions • 0 Comments • 134 Shares
Celebrating our jawesome sharks this Shark Month on the Shark Cam
1.17k Reactions • 1 Comments • 92 Shares
Waddle on over, it’s the Penguin Cam!
688 Reactions • 77 Comments • 80 Shares
Who's ready for summer hockey ☀️🏒 Catch Team ⚪️ take on Finland and Team 🔵 face Sweden on USAHockeyTV.com TODAY! #WJSS info: bit.ly/WJSS25
639 Reactions • 63 Comments • 39 Shares
Congratulations to this group of dogs entering Team Training at the Southeast Region Training Center during the week of July 27, 2025! Back Row (L-R): Marjorie, Gerald, Gallant, Tuck, Lane, Pluto Middle Row (L-R): Boomer, Tatertot, Lars, Luigi, George, Princeton Front Row (L-R): Brent, Steffi,Neil, Niko, Hobbs, Perdita #servicedog #dog #LeadWithIndependence
1.13k Likes • 698 Retweets
Donkeys and mules are forced to carry tourists without access to food, water, respite from the sweltering Santorini sun, or veterinary care for their injuries! Remember that animals are not taxis when making your vacation plans! pic.x.com/KHhoMgBiJD
1.25k Likes • 44 Retweets
The boys have arrived in Minneapolis 📍 #WJSS pic.x.com/8lik1CaDMq
723 Likes • 304 Retweets
Animals in roadside zoos don’t want to be in your family photo, they want to be with their own family. Don’t mistake cruelty for a photo op. Roadside zoos deny animals everything that’s natural and important. Leave them out of your plans and your camera roll. pic.x.com/c9DhIEwnUQ
555 Likes • 38 Retweets
Name a better jersey combo... we'll wait 👀 #WJSS pic.x.com/WwHGQP8TTjpic.x.com/WwHGQP8TTj
326 Likes • 185 Retweets
At SeaWorld, dolphins are born into chlorinated prisons, exploited for dumb tricks, and doomed to a life of misery. Never buy a ticket, boycott SeaWorld! #BoycottSeaWorldDay pic.x.com/64LOZBd0t2
6.48k Likes • 116 Comments • 600 Shares
Challenge? Says hooo? 🦉 In Montana’s Matador Ranch, you’ll see how healthy the ecosystem is simply by spotting the #burrowingowl. Conservation efforts to protect these little birds like the work The Nature Conservancy supports at Matador Ranch continues to serve as a litmus test of what’s going on in the environment, and what’s needed. #nickiminajchallenge #naturetok
1.77k Likes • 167 Comments • 53 Shares
Did you know this many animals died on SeaWorld’s watch? #BoycottSeaWorldDay
1.11k Likes • 255 Comments • 31 Shares
Once you see it… you can’t unsee it. Boycott SeaWorld! #BoycottSeaWorldDay
802 Likes • 154 Comments • 12 Shares
This is the slow, painful death a fish endures, just so someone can eat them. Don’t be the reason they suffer.
786 Likes • 22 Comments • 10 Shares
In August 2022, an elderly and emaciated horse named Ryder collapsed while pulling a carriage through the streets of NYC. This week, a jury found his driver not guilty of overdriving, torturing, or injuring animals despite damning video footage of him violently hitting and whipping Ryder. Honor Ryder’s memory by taking action for horses forced …
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.