In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average nonprofit in this landscape has grown their audience by 0.7%. Monterey Bay Aquarium grew faster than everyone else, with 1.1% growth! On average, each post in this landscape earns more than 1.31k engagements. Monterey Bay Aquarium is topping the charts with more than 3.56k engagements per post on their 54 posts in the last 30 days.
Key Trends for Nonprofits
While almost every nonprofit used a coronavirus-themed hashtag this year, these orgs also leaned heavily on holiday-themed hashtags like #EarthDay and #Giving Tuesday. Check out more nonprofit trends »
Even though nonprofits saw the highest engagement rate per follower on Instagram with carousel posts, they were 4x as likely to post photos. Try combining a few snaps into a carousel superpost. Read the full benchmark report »
33.5k Likes • 2.69k Comments
THIS is what Egypt's tourism industry NEVER wanted you to see. Just before the opening of the Grand Egyptian Museum, they're hiding abused camels, horrific wounds hidden under horse saddles, & the extensive suffering caused by this archaic industry. Help us end this nightmare.
19.3k Likes • 3.34k Comments
You can't shift your body, or take a deep breath, & you don't even know how long you'll be trapped. All you know is that this is one of the most painful & scary experiences of your life 💔 If you wouldn't want to endure this torment, then why should monkeys? Take action today!
2.26k Likes • 3 Comments
Another step closer to the 2026 #U18WomensWorlds ✔️ The U.S. Under-18 Women’s National Team Selection Camp in Blaine, Minn., is in the books!
2.15k Likes • 13 Comments
The 25-player roster for the U.S. Under-18 Women’s National Team is set for this January’s #U18WomensWorlds in Sydney and Membertou, Nova Scotia!
1.39k Likes • 0 Comments
Bring your BOO to the ballet for a hauntingly beautiful experience. For a limited time, save $25 on select performances of Jewels and The Nutcracker with code SPOOKY. Hurry, offer vanishes Nov 5 👻 Tickets available via the link in bio. 🎥 by erniegalan 🩰 lee___sunwoo coga715 chenxinballet dani_durrett evelinagodunova dancechae schuylerwijsen © The George Balanchine Trust #BostonBallet #BBJewels …
1.61k Reactions • 12 Comments • 107 Shares
Seas the day with the Bay Cam!
1.28k Reactions • 1 Comments • 110 Shares
All smiles on the Shark Cam
616 Reactions • 110 Comments • 114 Shares
Locking cattle indoors and calling it ‘progress’? 🚫 In his blog post for Wildlife and Countryside Link, Anthony Field, Head of our UK Team, warns that the Government’s methane plan risks worsening animal welfare while doing little for the planet. Read the full blog: https://bit.ly/43LuBrE
528 Reactions • 167 Comments • 23 Shares
🎃🦇 Happy #Halloween! 🍂🌑 Share your Halloween photos in the comments below ⤵️ #pumpkins #pumpkinpatch #halloweencostume #halloween2025 #servicedog
235 Reactions • 270 Comments • 34 Shares
DID YOU KNOW: Factory farming isn’t just bad for animals and the planet - it’s bad for people too. For every 100 calories of grain fed to animals, only 3-25 calories of meat are produced. This wastes land, damages ecosystems and leaves people hungry. But if we fed human-edible grain directly to people instead, we could feed another …
1.15k Likes • 427 Retweets
Cold and wet, he did everything he could to stay dry, but this "shelter" just wasn’t enough 💔 The only way to truly keep dogs safe and comfortable is by keeping them inside. pic.x.com/J1Xt1Fm39g
1.01k Likes • 536 Retweets
Under pressure from animal advocates & state officials, Ridglan Farms will stop breeding dogs to sell to labs 👏 The 2,500 dogs still in its breeding facility NEED our help. Demand that Ridglan do the RIGHT thing & release the dogs for adoption instead of selling them to labs! pic.x.com/qkg5M1izzx
519 Likes • 182 Retweets
PROGRESS 🎉 After years of churning out thousands of beagles, confining them to stacks of cages in a windowless shed, keeping them in filth with untreated wounds, & nearly 275 dying on site each year, Ridglan’s breeding days are over. peta.vg/44of pic.x.com/IWIEd8ZxZI
91 Likes • 28 Retweets
100 days until Team USA begins its pursuit to turn dreams into reality. 🇺🇸 #WinterOlympics pic.x.com/4jA3UEqN33
57 Likes • 15 Retweets
The 25-player roster for the U.S. Under-18 Women’s National Team is set for this January’s #U18WomensWorlds in Sydney and Membertou, Nova Scotia! Roster details: bit.ly/4qAwYaP pic.x.com/Mv9CugNTXN
771 Likes • 20 Comments • 13 Shares
“Owning” a monkey means taking them away from their family and everything that’s natural to them. Stop exploiting them, @Madeline Bennett & @la m, monkeys belong in the wild, not in your videos!
374 Likes • 29 Comments • 8 Shares
Tap in fellow group 7s, we know this group is full of kind and caring people 🫶
318 Likes • 30 Comments • 35 Shares
These slimy parasites thrive inside salmon flesh 🪱 Fish can be crawling with: 🤢 Roundworms 🤢 Tapeworms 🤢 Flatworms No thanks ✋
307 Likes • 6 Comments • 25 Shares
🦇 This is the most scientifically accurate #batweek post you'll see on your feed ( Please peep the 🔗 in bio for actual #bat facts.)
193 Likes • 1 Comments • 4 Shares
Part 9 | Bring your BOO to the ballet for a hauntingly beautiful experience. For a limited time, save $25 on select performances of Jewels and The Nutcracker with code SPOOKY. Hurry, offer vanishes Nov 5 👻 © The George Balanchine Trust #BostonBallet #BBJewels #Jewels #Ballet #Emeralds #Rubies #Diamonds #BBNutcracker #Nutcracker
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.