In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by 0.5%. NYX Cosmetics grew faster than everyone else, with 1.6% growth! On average, each post in this landscape earns more than 2.14k engagements. L'Oréal Paris is topping the charts with more than 12.7k engagements per post on their 66 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
24.4k Likes • 300 Comments
Everyone comment their go-to holiday MAC lip combos, I’m tryna see something 👀💄…macselfridgesbirmingham Shop now – online or at your nearest MAC Store. #GIFTMAC #MACHoliday
20.1k Likes • 408 Comments
Hold your head high and never compromise your worth like aishwaryaraibachchan_arb. Join the fight against street harassment with lorealparis’s Stand Up training program. We’re all worth it. To get trained, check the link in bio. #WeStandUp #LOrealParis #WorthIt #WomenEmpowerment #StopStreetHarassment
7.13k Likes • 5.20k Comments
WE’RE GRATEFUL FOR U 🫵 this thanksgiving we’re giving thanks to our community the only way we know how… ✨FREE PR ✨ enter for a chance to win unreleased 2026 products 👀 HOW TO ENTER: 🍁 follow us nyxcosmetics 🍁 like this post + tag a bestie ur thankful for 🍁 bonus: drop a 🦃 on our recent posts …
9.55k Likes • 316 Comments
running to ultabeauty to grab all our holiday essentials 🎁 #nyxcosmetics #nyxprofessionalmakeup #ultabeauty
7.53k Likes • 79 Comments
Guess we're serving looks tonight 💄✨. Good thing these MAC Lip Combos are super easy – you know, in case you got a lot on your plate rn... Shop now – online or at your nearest MAC Store. #GIFTMAC #MACHoliday #MACLipCombos
1.00k Reactions • 19 Comments • 48 Shares
xoxo, Jelly Job 💋🩷 #nyxcosmetics #nyxprofessionalmakeup
682 Reactions • 11 Comments • 25 Shares
Candy-cane sweet, baddie-core energy 🍬❄️🍭🎀 #nyxcosmetics #nyxprofessionalmakeup
638 Reactions • 19 Comments • 30 Shares
The MACnificent Eye Shadow Palette is a makeup lover’s dream gift 🎁✨ . Six holiday-exclusive shades of icy shimmer match wonderfully with your winter wardrobe. Shop now – online or at your nearest MAC Store. #GIFTMAC #MACHoliday
104 Reactions • 1 Comments • 4 Shares
✨ YOUR CHANCE TO SAVE BIG! Amazon's Black Friday & Cyber Monday savings event is HERE. Stock up on your beauty favorites before they're gone! 💄 https://www.amazon.com/stores/page/52DDC283-B1F3-43E6-BEA3-EC483A61788E?maas=maas_adg_5B21F1F5EB9DFB352DE8792B8F9C4B13_afap_abs&ref_=aa_maas&tag=maas
74 Reactions • 1 Comments • 4 Shares
The star of at-home hair color joins The Kelly Clarkson Show today! 🌟 Tune in to see it in action! #LOrealParis
26 Likes • 7 Retweets
what did u see first?? 👀 pic.x.com/zK38benYCp
22 Likes • 8 Retweets
my kind of pie 🙂↕️ pic.x.com/tiGPv5zvSd
32 Likes • 3 Retweets
me 🤝 @ ultabeauty pic.x.com/VjKK6aNNsO
which lipstick r u thankful for today?
17 Likes • 3 Retweetstell me you’re a lipstick person without saying “i have 15 reds”
18 Likes • 5 Retweets
14.2k Likes • 144 Comments • 223 Shares
She’s back like she never left ‼️ The ICONIC tarte™ x @Tana Mongeau lip kit is BACK in stock 🐅🫦… but this time, there’s a twist. What’s included in the bundle: 💋your choice of: - Tana melt mask + FREE lip liner & maneater mascara - Tana lip plump + FREE lip liner & shape …
1.63k Likes • 77 Comments • 141 Shares
sleigh the holidays with our ginger baddie holiday collection🎁 #nyxcosmetics #holiday #newmakeup
1.64k Likes • 64 Comments • 55 Shares
Been thinking about trying one of our limited edition holiday balms? There is no better time than now 👀 Get 25% off (or 30% off $100+) on all holiday balms at Glossier.com or in-store. Exclusions apply. #glossier #balmdotcom #blackfriday
1.59k Likes • 36 Comments • 42 Shares
Replying to @luceroalanisb Exactly why we made them 😭💗 @anastasiasoare’s reasons the Mini Lip Velvet Set hits: ✨ MINI 🥹 ✨ her shade lineup 😏 ✨ exclusive price (thank u, Sydney!) ✨ made JUST for you 🎁 #ABHLips #AnastasiaBeverlyHills #blackfriday #tiktokshopfinds
1.38k Likes • 54 Comments • 60 Shares
the satisfaction of unlocking a new lip combo is unmatched 😍 #lipoil #lip #benetint #giftguide
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.