In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tarte Cosmetics grew faster than everyone else, with 0.8% growth! On average, each post in this landscape earns more than 2.54k engagements. L'Oréal Paris is topping the charts with more than 14.6k engagements per post on their 77 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
123k Likes • 1.44k Comments
Monaco’s pride on the world stage: L’Oréal Paris is proud to partner with Charles Leclerc as our new Global Ambassador. charles_leclerc represents a new generation of men who understand what self-worth means and stand alongside women in that belief. #lorealparis #lorealparisfamily #newambassador #worthit
116k Likes • 1.55k Comments
The pace of an athlete, the vision of an entrepreneur, and the sensitivity of an artist. He embodies the true meaning of worth, stay tuned to welcome our new Global Ambassador. #lorealparis #lorealparisfamily #newambassador #worthit
17.9k Likes • 51.2k Comments
tarte x comfrt PR MAILER GIVEAWAY has officially landed ✈️ and it’s worth over $2,500 - 5 of you will win‼️ All you have to do is: 💜 Like this post 💜 Follow tartecosmetics, comfrt and itsmaureenkelly 💜 Comment a ✈️ emoji 1 comment = 1 entry 1 story repost = extra entry ‼️ BONUS ENTRY ‼️ Fill out the form in our …
25.2k Likes • 1.15k Comments
You heard her – it's not a regular smoky eye, it's the OG smoky eye ✨ Here's how to get the look with some OG MAC eye shadows. MAC Artist: facesbyedith Shop now – online or at your nearest MAC Store.
16.0k Likes • 271 Comments
When the same shade hits different on everyone… ✨color theory✨ at work #MACLipstick #ColorTheory
701 Reactions • 43 Comments • 28 Shares
Fat, creamy pigment with a cusion-soft blurred finish? Say less… Available in 17 shades 😉😍 #nyxcosmetics #nyxprofessionalmakeup
548 Reactions • 17 Comments • 25 Shares
Just one click, instant high-saturation color. Fat Matte final boss😎#nyxcosmetics #nyxprofessionalmakeup
200 Reactions • 8 Comments • 11 Shares
the chocolate essentials 🍫🤎 Create a naturally sun-kissed look with new Chocolate Soleil Matte Blurring Bronzer, add definition with Chocolate Soleil Multi-Use Pencils (available exclusively at @sephora), and finish with Ribbon Wrapped Lash Mascara in Chocolate for length, lift, and separation! 😍 #toofaced
194 Reactions • 6 Comments • 13 Shares
the sweetest duo has entered the chat! 🍫💋 Pair our Chocolate Soleil Multi-Use Pencil (available exclusively at @sephora) with Pillow Balm shade Cocoa Kiss for a cocoa-kissed moment! 🤎 #toofaced
100 Reactions • 3 Comments • 8 Shares
Brandy Flame GLIDR 🤎 the perfect blend of brown, pink, and golden tones.
41 Likes • 6 Retweets
fat matte state of mind 😌 @ultabeauty pic.x.com/RObkK666x0pic.x.com/RObkK666x0pic.x.com/RObkK666x0
41 Likes • 0 Retweets
would you try this blush combo? 👀 pic.x.com/lLc9yWRm1t
27 Likes • 1 Retweets
new character just dropped ❗💛 pic.x.com/Ie0pkwVWZz
things i can’t leave the house without… 🩷 emotional support water bottle 🩷 emotional support lippie
19 Likes • 5 Retweets
18 Likes • 3 Retweets
where are you sitting? pic.x.com/Bs4fNBq2Nv
136k Likes • 1.26k Comments • 8.86k Shares
Excellence. Resilience. Elegance. A new icon of performance is joining the L’Oréal Paris family. He embodies the true meaning of worth. Any guesses? #lorealparis #lorealparisfamily #newambassador #worthit
127k Likes • 810 Comments • 11.9k Shares
Réponse à @Fredrica We are proud to welcome @Charles Leclerc as our new Global Ambassador! Charles represents a new generation of men standing as true allies to women’s worth. A modern, confident vision of masculinity. #lorealparis #newambassador #worthit
24.9k Likes • 64 Comments • 183 Shares
Replying to @Minnie Did Gabbriette just spill on her wedding makeup? 👀 Watch @gabbriette bring back the Perverted Pearl collection from 2002 - straight from the MAC Archives. Watch the full MAC Archives episode now on YouTube.
8.94k Likes • 53 Comments • 75 Shares
Replying to @serena If @gabbriette’s first lip kit ends up on eBay, we’ll be there. Join her in the MAC Archives as she tells the story of her first-ever MAC collab. (And keep an eye out for the next one 😉) Watch the full video NOW on YouTube.
860 Likes • 163 Comments • 23 Shares
we’re giving out free #nyxcosmeticsbody kits until May! here’s how you can enter to win one: 🍦 follow @nyxcosmetics 🍦 post a TikTok showing your excitement for the new body collection with #nyxcosmeticsbody 🍦 comment '🩷' on our recent posts US only. no purchase necessary. must be 18+ and a legal US resident.
The Social Media Benchmark Report
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