In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by 0.1%. Anastasia Beverly Hills grew faster than everyone else, with 0.8% growth! On average, each post in this landscape earns more than 3.56k engagements. MAC Cosmetics is topping the charts with more than 9.53k engagements per post on their 237 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
245k Likes • 603 Comments
My skin. My shade. My features. I only wear MAC. dojacat only wears MAC Studio Fix foundation in shade NC20. #MACStudioFix
181k Likes • 1.63k Comments
Kris Jenner wears MAC Studio Fix in shade NC20. krisjenner photographed by inezandvinoodh for #MACStudioFix
32.4k Likes • 201 Comments
Exclusively on TikTok Shop US - the new Extensionist mascara preview with simoneashley and kendalljenner , the secret to extended lashes, volume & curl. Launching soon worldwide. - L'Oréal Paris has been engaged in beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting #LOrealParis #LOrealParisMakeup #Extensionist #Mascara
18.0k Likes • 112 Comments
carlossainz55 - pure freshness, powered by the Elvive Hyaluron Pure range. #LOrealParis #LOrealParisHaircare #ElviveHyaluronicAcidPure
16.9k Likes • 123 Comments
The wait is over ✨ Our Cloud Paint Plush Blush pop-up in Brooklyn is officially open ☁️ Put your heads in the clouds and experience the pillowy-soft texture IRL. Get a free blush embossing with purchase, snap a pic in our photo booth, and arrive early for a chance to win a free puffy bag or …
1.53k Reactions • 430 Comments • 37 Shares
Kris Jenner wears MAC Studio Fix in shade NC20. @krisjenner captured by @inezandvinoodh for #MACStudioFix https://mac-cosmetics.visitlink.me/WyIFMH
379 Reactions • 73 Comments • 24 Shares
Doja Cat wears nothing but MAC...because when your foundation does it all, it’s all you need to wear. @dojacat wears MAC Studio Fix in shade NC20. Photographed by @inezandvinoodh. https://mac-cosmetics.visitlink.me/oaS73p #MACStudioFix
368 Reactions • 14 Comments • 9 Shares
Consider this your makeup drawer's guilty pleasure 😉💋 #nyxcosmeticcs #nyxprofessionalmakeup
285 Reactions • 4 Comments • 16 Shares
love a high-performance foundation? 😍😉 Our NEW & IMPROVED foundation just got upgraded to next-level hydration performance & 24 hour wear! 💖 Shop our Born This Way Foundation now on toofaced.com! #toofaced #tfcrueltyfree #tfbornthisway
253 Reactions • 10 Comments • 9 Shares
This stain? Longwear. Your last situationship? Not so much... #nyxcosmeticcs #nyxprofessionalmakeup
840 Likes • 86 Retweets
Doja Cat wears nothing but MAC...because when your foundation does it all, it’s all you need to wear. @dojacat wears MAC Studio Fix in shade NC20. #MACStudioFix mac-cosmetics.visitlink.me/feOYyX pic.x.com/Xn9m1qeqc5pic.x.com/Xn9m1qeqc5
559 Likes • 65 Retweets
Doja Cat wears nothing but MAC...because when your foundation does it all, it’s all you need to wear. @dojacat wears MAC Studio Fix in shade NC20. Photographed by @inezandvinoodh. mac-cosmetics.visitlink.me/uumnIk #MACStudioFix pic.x.com/lvLDbrEJnNpic.x.com/lvLDbrEJnN
53 Likes • 6 Retweets
*try not to say MOTHER challenge* Kris Jenner wears MAC Studio Fix in shade NC20. mac-cosmetics.visitlink.me/x_O7yp pic.x.com/hF2P3nIpBBpic.x.com/hF2P3nIpBB
guys you’re not ready for everything we have launching in the next few months like… take ur guesses!
43 Likes • 1 Retweets
41 Likes • 4 Retweets
drop a 🩷 if these liners are already in ur rotation @damn_toe pic.x.com/wVFPKmgyQA
50.2k Likes • 308 Comments • 573 Shares
Replying to @jack marks Blush by Lil Uzi 🤝 Lip Combo by @JT 🦋.
23.6k Likes • 328 Comments • 800 Shares
“Can your foundation do THIS?” Watch Kris Jenner put MAC Studio Fix to the ultimate test: making a martini on the treadmill. Kris Jenner wears #MACStudioFix in shade NC20.
6.77k Likes • 100 Comments • 1.31k Shares
a most satisfying affair…meet the Royal Blush Palettes 👑 #newmakeup #satisfying #NYXCosmeticsxBridgerton
1.15k Likes • 37 Comments • 51 Shares
Bestie: did you hear Glossier’s In the Clouds Pop-Up is this weekend? 📅 9/19 12-7pm, 9/20-9/21 10-7pm 📍 Glossier Brooklyn, 77 N 6th Street, Brooklyn, NY 11249 Enjoy complimentary embossing (with blush purchase), a photo booth, cotton candy, holiday surprises, and more. #glossier #popup #nyc @Taryn Delanie🤠 @Tiffani S.
979 Likes • 50 Comments • 33 Shares
Our Matte Lipsticks just got 6 new shades—your perfect fall lip wardrobe 🍂 Each bullet delivers full-pigment color in one swipe, with a weightless, comfortable finish that lasts. Which is your fav? 🍂 Soft Haze – light taupe nude 🌸 Peony – soft cool-toned pink nude ☁️ Mauve Cloud – muted mauve with cool taupe …
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