In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tarte Cosmetics grew faster than everyone else, with 0.3% growth! On average, each post in this landscape earns more than 2.13k engagements. MAC Cosmetics is topping the charts with more than 6.78k engagements per post on their 193 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
31.3k Likes • 1.45k Comments
News travels fast across a global network of icons. Join evalongoria, ariana_greenblatt, kristenanniebell, beccca and Jane Fonda for Le Défilé 2026 with one powerful message: Express Your Worth. #LOrealParis #LeDefileLOrealParis #WalkYourWorth #worthit
28.4k Likes • 112 Comments
She’s tall, dark and sooooo handsome. Hot off her debut in Earle Meets World, ashtin talks TV life, sister-approved beauty tips, and turtles – all exclusively with MACzine. Photographer: Sarah Pardini sarahpardini Makeup Artist: Lilly Keys lilly_keys Hair: Kelli Martin kellimartinhair Styling: Hunter Clem hunterclem_ bustedbrand Check out MACzine for the full story – link in bio. #MACzine
13.3k Likes • 356 Comments
Immersing into the ultra-sensorial world of PLUMP AMBITION, where intense moisture meets a flawless plump in four radiant shades. #LOrealParis #LOrealParisMakeup #PlumpAmbition - L’Oréal Paris has been engaged in beauty without animal testing for more than 30 years #ForBeautyWithoutAnimalTesting
13.0k Likes • 363 Comments
we heard your screams loud and clear. Gash is BACK. available exclusively at ultabeauty
9.01k Likes • 68 Comments
Ask ashtin and you shall receive. Our latest cover star tells all: the meaning of her bio, her beauty hot takes, and the reality behind Earle Meets World. Photographer: Sarah Pardini sarahpardini Makeup Artist: Lilly Keys lilly_keys Hair: Kelli Martin kellimartinhair Styling: Hunter Clem hunterclem_ bustedbrand Check out MACzine for the full story – link in bio. #MACzine
256 Reactions • 15 Comments • 15 Shares
Complexion has always been at the core of MAC. Swipe to learn how our most face-forward formulas have evolved over the years. Which MAC complexion product would you bring back? Check out MACzine for the full story – link in bio. #MACzine https://mac-cosmetics.visitlink.me/lo4tTQ
164 Reactions • 2 Comments • 16 Shares
A peachy little lineup we can’t stop looking at 🍑✨ Say hello to the full Peach Collection - sweet, juicy, and ready to make every makeup moment a little more fun! 😍 #toofaced
93 Reactions • 67 Comments • 10 Shares
a basket for my boos WITH my boos Squishable OCTOBUDDY 🎃 #GIVEAWAY enter for a chance to win: 🩷 #nyxcosmetics Baddieween Collection 💜 #squishables Pumpkin Spice Latte’s, Mini Scarecrow, Micro Cauldron and some Alter Ego Ghosts 💛 #octobuddy Mirror & Suction Mounts how to enter: 💖 FOLLOW @nyxcosmetics Squishable and OCTOBUDDY 💖 TAG 2 of your besties 💖 BONUS ENTRIES: Comment this emoji …
125 Reactions • 4 Comments • 31 Shares
Meet Dramaline 🖤 Our new longwear gel eyeliner pencil with full-pigment color in one swipe, 12-hour wear, and 21 shades across matte, metallic, and duo-chrome. Exclusively at @UltaBeauty Early access 9/27-9/29 on the ULTA app, in stores 10/1
131 Reactions • 8 Comments • 5 Shares
73% skincare ingredients. 20 stretchable shades – perfect for sculpting and sheer, buildable coverage. MAC Studio Radiance Skin Tint Stick blends in seamlessly for true skin radiance, every time. Featuring MAC artist @izabellalarsson from Denmark Shop now - online or at your nearest MAC Store. #MACStudioRadiance https://mac-cosmetics.visitlink.me/1Wt4UW
94 Likes • 15 Retweets
just thinking about everything i’m spending my paycheck on this weekend… pic.x.com/6RbhVRJ0vL
56 Likes • 13 Retweets
Earle meets MAC. New MACzine drops tomorrow. #MACzine Photographer: Sarah Pardini @sarahpardini Styling: Hunter Clem @hunterclem_ Shoes by @markgong_official pic.x.com/vv4tCxUQ7opic.x.com/vv4tCxUQ7o
pretty sure i was put on earth to try new makeup and sip on iced coffees
41 Likes • 10 Retweetsdrop your zodiac sign and i’ll give you an emoji
25 Likes • 1 Retweetsfirst day of fall y'all!!! 🍁
42 Likes • 7 Retweets
2.61k Likes • 286 Comments • 195 Shares
Incoming call from LE DÉFILÉ: @Eva Longoria, @becky armstrong, @Jane Fonda, Ariana Greenblatt and Kristen Bell are ready to express their worth. #ledefilelorealparis #lorealparis #parisfashionweek #tiktokfashion
834 Likes • 113 Comments • 240 Shares
@Olandria’s bed rot beauty routine: Studio Radiance Skin Tint Stick in Rich 1 Strobe Beam Liquid Blush in Good Vibes Lip Pencil in Chesnut Lipglass Air in Snobbish Shop now – online or at your nearest MAC Store. #MACStudioRadiance
392 Likes • 234 Comments • 24 Shares
a basket for my boos WITH my boos @squishables @Octobuddy 🎃 #GIVEAWAY enter for a chance to win: 🩷 #nyxcosmetics Baddieween Collection 💜 #squishables Pumpkin Spice Latte's, Mini Scarecrow, Micro Cauldron and some Alter Ego Ghosts 💛 #octobuddy Mirror & Suction Mounts how to enter: 💖 FOLLOW @nyxcosmetics @squishables and @octobuddy_official 💖 TAG 2 of …
546 Likes • 38 Comments • 28 Shares
Antonela’s three everyday favorites, finally together in one kit 💛 “The 3 products I use every day and always have in my routine. Antonela's Favorites Kit is now available at AnastasiaBeverlyHills.com Hope you love them as much as do” 🤍 Mis 3 favoritos, juntos en un solo kit 💛 Los que uso todos los días …
558 Likes • 19 Comments • 3 Shares
#MACzine Photographer: Sarah Pardini @Sarah Pardini Styling: Hunter Clem @Hunter Clem Shoes by Markgong
The Social Media Benchmark Report
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