In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Glossier grew faster than everyone else, with 0.3% growth! On average, each post in this landscape earns more than 3.39k engagements. Too Faced is topping the charts with more than 15.0k engagements per post on their 114 posts in the last 30 days.
Key Trends for Makeup
A whopping 84% of makeup brands we surveyed ran contests on Instagram this year, and seven out of the top 10 posts on Insta featured giveaways. Check out the full report »
Beauty brands loved sharing new products on Twitter to the delight of fans: new release tweets performed 50% better than the median beauty tweet this year. See all the makeup trends »
89.5k Likes • 337 Comments
Who has the better hair? carlossainz55 or simoneashley? Step behind the scenes of our latest Elvive Hyaluron Pure campaign to find out! #LOrealParis #LOrealParisHaircare #HyaluronPure
26.9k Likes • 172 Comments
Me + my #MACLipPencil are in it for the long haul 🫡💕
18.1k Likes • 97 Comments
who wants my number? 😃 #justagirl #girlymoney #dating ultabeauty
13.2k Likes • 170 Comments
GIVEAWAY 🍌 The ultimate treat is here. We partnered with magnoliabakery to give 5 lucky winners a dreamy prize pack featuring: ✨ Banana Pudding Balm Dotcom ✨ A limited-edition banana keychain ✨ DIY pudding kit Ends 8/4! Head to the link in bio to enter 🤍
11.8k Likes • 132 Comments
carlossainz55, the smoothest hair of all time and the streets of Paris - what more could we ask for? His secret? The Elvive Hyaluron Pure Range. #LOrealParis #LOrealParisHaircare #HyaluronPure #SmoothOperator
2.52k Reactions • 159 Comments • 290 Shares
Me + my #MACLipPencil are in it for the long haul 🫡💕
497 Reactions • 64 Comments • 47 Shares
CELEBRATE M·A·C LIPSTICK DAY WITH A FREE LIPSTICK! Come in-store tomorrow (July 29) for a FREE Powder Kiss Lipstick in Werk, Werk, Werk*. @ your friends and call out of WERK cause you won’t wanna miss this... *Offer and shade varies by region. Check your local handle for more info. Valid on July 29, 2025 in …
304 Reactions • 12 Comments • 12 Shares
It's National Lipstick Day!! 💋😍 We're celebrating with 40% off some of our faves like our Plumping Clicks, Pillow Balm, Lip Shapers and more! Stock up now on toofaced.com! #toofaced
294 Reactions • 7 Comments • 17 Shares
JUST DROPPED! 🔑🔒 Unlock your best skin with the NEW Born This Way Foundation - hydrating, weightless, and so undetectable 💖 💧 24 hour hydration and longwear 💖 Medium-to-full coverage, natural finish 🌿 Infused with Hyaluronic Acid, Glycerin, Coconut Water 📸 Photo friendly Shop now on toofaced.com! 🛍️ #toofaced #tfcrueltyfree #tfbornthisway
285 Reactions • 12 Comments • 5 Shares
blazing into goth girl summer 🔥🎂 @ sugarbanditnyc #summerween #caketok #heartcake
heeeeeey... how yall doing
5.61k Likes • 51 Retweetsif you guys can go one day without yelling at me i'll send one person lava cake and spiked toffee
3.85k Likes • 63 Retweetswhy do i have 30 lipsticks? because i’m a different woman every day and she deserves options.
73 Likes • 21 Retweets
46 Likes • 12 Retweets
It’s finally here! 🙌 The NEW Born This Way Foundation has officially launched - and trust us, your skin will thank you 😉 Shop today and find your perfect shade at toofaced.com💖#toofaced pic.x.com/MwbOVhlIbg
15 Likes • 1 Retweets
It's National Lipstick Day!! 💋😍 We're celebrating with 40% off some of our faves like our Plumping Clicks, Pillow Balm, Lip Shapers and more! Stock up now on toofaced.com! #toofaced pic.x.com/Iy4YaSnsy8pic.x.com/Iy4YaSnsy8pic.x.com/Iy4YaSnsy8
38.2k Likes • 205 Comments • 2.26k Shares
Who has better hair, Carlos or Simone? One thing's for sure: the new Elvive Hyaluron Pure range is giving them both that fresh, clean, Parisian hair look! Say goodbye to oily roots and hello to lightweight hydration. @carlossainz55 #simoneashley #Lorealparis #lorealparishaircare #hyaluronpure
33.4k Likes • 293 Comments • 2.29k Shares
Carlos's hair, 72H fresh on set! ✨ That's the Elvive Hyaluron Pure power: fresh roots and hydrated lengths. @carlossainz55 #Lorealparis #lorealparishaircare #ElviveHyaluronPure #behindthescene
13.4k Likes • 109 Comments • 103 Shares
if anyone knows how to go all night, it's @Tarayummy — the new face of All Nighter Setting Spray. as a creator, dj, and full time 'it-girl', her lifestyle is the definition of performance that lasts. #urbandecay #allnightersettingspray #settingspray #newmakeup #tarayummy
11.5k Likes • 302 Comments • 137 Shares
We're back in the MAC Archives celebrating our most iconic lips ever in honour of MAC Lipstick Day. From 90s classics to Tumblr-era faves, these are the shades you can’t stop talking about. Which one’s your go-to? 💄 @Cat Quinn
8.86k Likes • 61 Comments • 855 Shares
@Tanem 💋 just dropped 5 MAC lip combos you NEED to try 🤩 #MACximal
The Social Media Benchmark Report
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