In honor of Rival IQ adding YouTube and Instagram to the growing list of channels we track, today I’m going to let you in on my top 5 picks of B2C branded videos that completely killed it on YouTube (Check back next week for a top 5 Instagram post!). Making a great YouTube video can be challenging, but having a source of inspiration can help you get the ball moving – and these videos do just that.
It’s no secret that Old Spice has great advertising, but what people may not know is that they have an amazing YouTube channel. Their videos are entertaining, funny, and effective. Check out their latest video, you’ll be sure to laugh, feel “sad”, and then laugh again – it’s an emotional rollercoaster and I love it!
This one just does it for me. I watch a lot of YouTube videos, and I think this is hands down the best brand video I’ve ever watched. If you’re unfamiliar with Poo-Pourri, it’s basically a toilet spray, which claims that if you “Spritz the bowl before you go and no one else will ever know”. Unlike Old Spice, Poo-Pourri is a brand that is not especially widely known – but with amazing branding, a pretty large Youtube advertising budget, and a hilarious sense of humor, they are doing a phenomenal job at rocking the YouTube world (and the 25+ million views on this single video proves it!).
Dollar Shave Club
Most YouTube nerds, such as myself, will agree that the Dollar Shave Club continuously sets the bar for this channel. Every single one of their videos is pure advertising gold. They are funny (as you can see, there’s a trend with funny videos and YouTube), creative, and most importantly, they do an amazing job at persuading you to give their product a shot. After watching the video below, you’ll be asking yourself the same question I’m sure you’ve asked yourself before – “Why the hell am I spending so much money on razor blades?!”. The good news? With Dollar Shave Club you don’t have to anymore.
Pepto Bismol has unfortunately not been uploading to YouTube recently, but their last stretch of videos were great. For their launch of “Pepto to Go”, they introduced a little squirrel that would save someone’s day by offering them some Pepto to Go. These videos were short (30 seconds or less), entertaining, and unfortunately, relatable.
For amazing quality videos, there is no other channel that does it better than GoPro. From outer space, to the ocean, to a live sporting event, visiting GoPro’s channel will guarantee a video that is both amazing and high quality. GoPro does have a bit of an advantage in that their product couldn’t possibly line up any better with YouTube. With that being said, I think learning which social media channels a company should spend their time and focus on is a good predictor of future success.
Now it’s your turn!
YouTube is such a great social media channel (my favorite!). It gives companies an opportunity to get creative, let their consumers in on their company culture, and display their products in a fun and unique way. The possibilities are endless, and great results can be seen with a variety of budgets. Get inspired by the companies that are already putting out successful videos on YouTube and then get started on making your own! Just remember, like any other social media channel, it’s important to track your results. Rival IQ’s YouTube metrics make doing this easy as 1, 2, 3.
Also, if you’d like to explore another amazing visual social media channel, check out my top 5 post on Vine!
Are there any brands on YouTube that you feel should have made my top 5 list? If so, let me know in the comments below!