Perfect Bar debuted its refrigerated nutrition bar eleven years ago and now sells its products to nutrition-conscious consumers at more than 5,000 retail locations.
Using Rival IQ, the company is fueling continued growth by gaining a deep understanding of their social media landscape, identifying the sweet spot for their social audience, and developing new content concepts to drive increased engagement.
Upon reviewing their baseline social landscape in Rival IQ, Perfect Bar’s social marketing team quickly saw that their content strategy, while different from the competitors’, had a great opportunity to optimize.
“We were shocked to learn that the brand posts in our social landscape had greater engagement with our audiences than lifestyle posts,” Windell explains. “Based on the data, we began changing our approach immediately, and now almost every post is about Perfect Bar.”
Read the full case study to learn more about how Perfect Bar leveraged Rival IQ to better target their ideal audience, increase consumer-generated posts, and focus on content that their customers will share.