To Impressions and Beyond with Instagram Insights in Rival IQ

Rival IQ News & Events

Ready to dive deeper into your Instagram Insights?

Today, we’re launching Instagram Insights in Rival IQ to provide one-stop-shopping* for all your Instagram follower, Story, and engagement data (including data that isn’t available within Instagram’s native analytics). Read on for the features we think you’ll be most excited about, or jump right in.

It’s been a wild ride with Instagram these last few weeks with all their API changes. We’re excited to bring you powerhouse analytics directly within Rival IQ (with the ability to access your historical data!) so you can make the most of the most engaging social channel.

*Sadly, Instagram’s API doesn’t make shopping data actually available just yet.

Work smarter, not harder, with enhanced analytics

With Instagram Insights, we take your analytics even further than the native Insights available within the Instagram app so you can make smarter decisions about your social. Savvy marketers know data is just a bunch of numbers unless you can tie those insights to benchmarks and strategy. With relevant data and dynamic comments that help you interpret your numbers, you can see how your social is performing against your goals and tailor your strategy in real time. Here are a few of the enhanced analytics we think you’ll love.

Solve Instagram analytics pains

Let’s face it: Instagram’s native Insights are built for analytics on-the-go. But what about the marketer who wants to go beyond her iPhone and thumbs? We address some of your most common complaints about native Instagram Insights to help you do more with your data.

Tip: Do you ever feature influencer Story takeovers? By grouping this data in 24-hour periods, you can see how these influencers affect engagement with your Stories, and you can also compare how your followers engage with each of those influencers.

See your most promising content and audiences

Content+people=the engagement that matters on social. Instagram Insights in Rival IQ makes it easier than ever to evaluate your content performance and identify your high-potential audiences.

The fine print

Instagram Insights in both Rival IQ and Instagram itself is available only for Business Profiles, so consider converting if you haven’t already.

And please note that a lot of your historical data (like Stories and demographics) are captured starting when you connect Instagram Insights to your Rival IQ account, so even if you’re not ready to dive in just yet, consider connecting it today so you have as much data as possible to review when you are ready.

Where do I begin?

Ready to jump in but still not sure where to start? Join us for one of our training webinars all about Instagram Insights in Rival IQ where we’ll show you how to get the most out of all these new features.

And if you’re all ready to go, jump into your Instagram Insights here.

Do you have an Instagram pain you wish we could solve? Or a favorite feature of our new Instagram Insights functionality in Rival IQ? Drop us a line on Facebook or Twitter or Instagram so we can share your pain and celebrate your success!

Blair Feehan

Blair is a content marketer based in Seattle who relishes helping companies large and small do one thing: tell their stories. She specializes in content creation, messaging, branding, and community engagement to get the word out. When she’s not writing, she can be found running a small arts and community nonprofit based in the Central District.

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