Dominate Advertising on Social with Facebook Ads Analytics

Data-Driven Marketing Rival IQ News & Events

Digital marketers now have the ability to easily manage, improve and report on their own Facebook and Instagram advertising with the newest feature from Rival IQ.

We’re excited to announce our all new Facebook Ads Analytics. This reporting suite makes it easier than ever to tackle your social advertising. You’ll be able to:

Facebook’s native tools can be overwhelming and difficult to decipher. Because of that you know you could be doing more to maximize your budgets, but don’t have the time to dive into the data.

With Facebook Ads Analytics we bring you the most important data you need to refine your campaign, maximize your budget and as always, save you time. You’ll be able to test and compare your ad campaign performance and know whether carousel or static images ads perform better for your brand.

This new feature suite empowers you with:

Automated Alerts

These alerts will notify you via email when a campaign is experiencing unusual performance, whether it’s killing it or needs adjustments. From each alert, you’ll be able to go straight into Rival IQ to dive into the data deeper, or we’ll also link directly into your Facebook Ads Manager where you can adjust your campaign as needed. As Rival IQ is checking your campaigns throughout the day, we’ll send you alerts only when there are significant outliers. You can’t get these notifications from anywhere else, including Facebook.

“The first hours after launching a new ad campaign are critical to the success,” said Chris Mikulin, digital marketing manager of Box Clever. “With Rival IQ, I’ll be alerted about where an ad is underperforming and be able to make improvements swiftly.”

Email Notifications of Social Media Ad Spend

Scheduled Reports

You already rely on Rival IQ scheduled reports, so we’re extending that reporting to Facebook Ads Analytics. You’ll be able to coincide these reports with internal reporting cadences or build reports on specific campaigns. Whatever your reporting needs are, you’ll be able to set these up with ease.

Enhance Targeting

Breakdown and spot targeting opportunities based on Age & Gender, Ad Placement, Platform, and Region. With Rival IQ visualizations, we make it easy to spot issues and successes in your ad targeting. You’ll be able to pinpoint targeting areas that are increasing your cost per a click. See those issues and jump straight into Facebook Ads Manager to adjust your campaign.

Age and Gender demographic information for Facebook Ads

Advanced Reporting

Your reporting needs shift based on your internal audience. With Rival IQ you’ll be able to create reports for what you need, whether it’s on the account level, campaign level, or ad set. The customized reporting even enables you to create campaign comparison or custom breakdown reports.

“Rival IQ already helps us prove the value of social media and strengthen our strategy,” said Fabiola Romero, social media customer care specialist at Yamaha Motor. “Now with the new Facebook Ads Analytics, it will solve the complexity of reporting the variety of Facebook and Instagram ad campaigns we manage.”

Customized Metrics

For each breakdown you’re able to edit the metrics, making it easier to focus on what matters most to you. Choose where spark bars appear and the order the appear in. Plus you can easily change this for each ad account, campaign or even ad set.

New Alert Customization

Choose what emails you get for each landscape, ensuring that what emails you receive are the most important.

Reporting on Facebook Ads has never been this easy. You’ll notice data points that are hidden in Facebook, and your campaigns will be easier to manage.

The Facebook Ads Analytics feature is available with the Accelerate package. But you can try it today, start a free trial, and we’ve opened it to all customers until June 7th – check it out.

Cassandra Schwartz

Cassandra leads our product marketing, focusing on product, brand, and communications needs. Cassandra has worked in marketing and communications for nearly a decade helping businesses like Microsoft including Xbox and The Garage, Pike13, and many others connect with their audiences. Outside of work, Cassandra keeps extraordinarily active. An avid community builder, she leads the Seattle Lean In Circle, and co-founded SheHasDrive, as well as a peer-mentoring program based in Seattle. Since moving to Seattle from Kansas, Cassandra has adopted an outdoors lifestyle that includes hiking, skiing, and kayaking. Follow her on Twitter or Facebook.

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