B2B Influencer Marketing in 2019

Marketing Tools & Tips The Data-Driven Marketer

Influence in Marketing is nothing new, but with the rise of B2C Influencer Marketing the latest trends in creative campaigns have successfully made their way to B2B brands.

Rival IQ founder & Head of Product and Marketing, Seth Bridges, recently hosted TopRank Marketing’s CEO Lee Odden for a discussion on B2B Influencer Marketing trends for 2019. Odden and Bridges discuss the practical how-to’s like getting started and what to pay, plus big picture questions like “does this even work?”.

Watch the webinar recording where they debate and dissect this marketing tactic, which arguably isn’t going anywhere, plus took questions from our live listeners.


The Data-Driven Marketers Webinar Series is an ongoing program at Rival IQ. You can check out past recordings in the DDM Webinar page, plus keep an eye out for more to come.

If you have more questions about the report, webinar, or how to get featured, reach out to us on Twitter or via email.


Christina Everett

Christina is a startup fanatic and an analytics wizard with a serious passion for all things marketing. At Rival IQ she's focused on optimizing our technical SEO, sending out all our emails, advertising, and partnerships. When she’s not working on the latest marketing automation hack or color-coding all our marketing plans, she can be found playing team sports and hiking around the PNW.

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