For many, social media is still a bit of a mystery that requires a lot of trial and error to find the right mix of content and the optimal time to post it.
The newly released Top Content Summary within Rival IQ now removes some of the guesswork by deeply analyzing your competitors’ content. This new feature includes the ability to analyze top posts across several major social networks and determine at a very detailed level what is working best. Social media competitive analysis should be part of your daily marketing workflow to get ahead!
Analyzing Top Social Content
Rival IQ now analyzes the top 50 posts for any given time period (7, 14, 30 or 90 days), and shows who really has the share of voice. Obviously, our glorious Seahawks should be at the top of the pack with our Super Bowl win, but it’s interesting to see the Bills and the Panthers are getting some attention as well.
If you want to see some of the wild Facebook action, make a copy of our “NFL landscape” and explore it within Rival IQ on your own.
Tweets can be analyzed in a similar way. One of our landscapes is the Kapost top 50 content marketers. It’s great to see our friends @redbull kicking it hard in support of the Olympics. Not only can we see that they have a massive share of voice, but we can also see what kinds of Tweets (photos) and what days of the week (Friday) are the most successful.
Most Engaging Content
As always, Rival IQ shows you the top content in more detail, ranked by engagement rate, engagement total, or even sub-metrics like favorites or re-tweets. A pretty handy feature when you want to get inspired by new ideas for content.
Sure, you can chart your own course, but wouldn’t you want to learn from the best? Check out any of these leading landscapes or create your own to see how you and your competitors rank and what types and times are best to post.
NFL Teams – #gohawks
NBA Teams – With football over, we need to track something new
Major Las Vegas hotels – 100% of the top Facebook posts have photos
Want to try this out for yourself in Rival IQ? Sign up and try it free for 14 days!