Download the 2021 Social Media Industry Benchmark Report

The 2021 Social Media Industry Benchmark Report features the most important social media metrics across 14 top industries and 2,100 brands: Alcohol, Fashion, Financial Services, Food & Beverage, Health & Beauty, Higher Education, Home Decor, Hotels & Resorts, Influencers, Media, Nonprofits, Retail, Sports Teams, and Tech & Software. 

This report has everything you need to measure your social media success against your competitors on Facebook, Twitter, and Instagram. As usual, we have channel insights, best post types, Instagram and Twitter hashtags, and more. 

We analyzed more than 2 million social posts and 3 billion engagements for the full picture of what’s happening on social media in 2021.