Report: March Madness 2017 Social Bracket

Social media and sports go hand-in-hand: it’s visual, encourages engagement and gives teams a way to truly interact with their most passionate students, fans, and alumni.

We wanted to find out which NCAA Tournament teams are killing it when it comes to social – but not just in terms of audience size. In fact, we found that often times, teams with the biggest follower base had lower engagement rates.

That’s why this report delves deeply into what the most engaging NCAA Tournament teams are doing across Facebook, Instagram and Twitter to give you some great ideas and hopefully inspire your next post.

Universities and colleges around the world rely on Rival IQ to help them make smarter social media decisions