Nonprofits have some of the highest follower counts in the social media landscape. This makes sense for a number of reasons: social is a natural place to engage with donors and raise awareness of issues, all with lower resource requirements than traditional media channels.
So why do some nonprofits absolutely kill it when it comes to social media engagement, while others lag behind? We set out to understand the ins and outs of social media success for the top 45 non-profits in the United States.
This report covers: