Report: NFL Social Media Engagement

We wanted to understand whether success on the football field translates to success on social media. To do this, we used Rival IQ to generate week-by-week charts of the average engagement rate per post for each team. We then studied each team’s regular season record and marked wins, losses, ties and byes on each chart.

To calculate what we’ve christened as a ‘Fair-weather Fans Ranking’, from most loyal to least loyal fans, we looked at the percentage between the average engagement rate when a team wins vs when a team loses, across the entire regular season.

This free report includes:

• Cross-channel social media rankings of all 32 teams
• Channel by channel breakdowns and analysis
• Fair-weather Fans Index
• Analysis of which post types and channels are most effective