Report: News and Media Social Media Engagement

The media business is more fragmented than ever before, and news organizations are struggling to lift website traffic, acquire subscribers and grow revenue. While social media is responsible for much of that fragmentation, it’s also a useful platform for building a dynamic and engaged community.

We looked at 662,000 social media posts by the top 50 news organizations in the United States over a three month period to analyze which outlets are doing it best, and why.

This report brings you:

• Top 50 rankings for audience vs social engagement (The New York Times ranks 3rd for total social audience, but 39th for social engagement!)
• A channel by channel breakdown of the top performing news outlets
• In-depth analysis of which content works best for news organizations
• Recommendations for news outlets to improve their social strategy