Justify Social Media to the Executive Team

Social media has always been a hard sell for the executive team. It can be difficult to demonstrate ROI or tie business goals to your social strategy. The key to getting leadership buy-in for social media is speaking their language. Every leadership team has goals, targets, or KPIs they’re working toward. You need to listen and understand their needs before you can address yours.

This guide will show you how to:

• Align your goals with the leadership team’s
• Set specific, measurable targets
• Demonstrate the value of investing in social media
• Validate your social strategy with data
• Use your competitors’ data to strengthen your own strategy