Download the 2020 Instagram Stories Benchmark Report

Ensure your Instagram Stories strategy is on point when you benchmark your performance against the competition.  

You’ll answer all your Stories questions and more with the 2020 Instagram Stories Benchmark Report. This year, we analyzed over 145k frames from 550 brands on Instagram to bring you the most comprehensive look at Stories performance. 


  • Data from over 550 active brands using Stories
  • Benchmarks for activity levels and publishing
  • Benchmarks for viewer retention and what to expect
  • Benchmarks for engagement metrics such as taps, replies, and exits
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