Download the 2024 Instagram Stories Benchmark Report

See the most important Stories stats like retention, exit rate, replies, taps forward and back, and more with the 2024 Instagram Stories Benchmark Report. We analyzed over 539K frames from more than 1470 brands on Instagram to bring you the most comprehensive look at Stories performance. 


  • Benchmarks for activity levels and publishing
  • Benchmarks for viewer retention and what to expect
  • Benchmarks for engagement metrics such as taps, replies, and exits, and more
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