When you’re managing social media for a client, it can be hard to demonstrate results. We’ve developed a guide to help you do a competitive social audit and prove the value of your work. A social media audit can also help you win new business by showing how a prospective client is doing in relation to their competitors, giving you ideas for new social strategies.
- Why social media audits are important
- How to conduct a competitive audit
- Which metrics really matter when it comes to social media
- How to validate your social strategy with data