Audit social media performance
Identify social media opportunities
Prove value of social media activities to clients
Deloitte Digital is a global, full-service design and digital agency, an arm of Deloitte started in 2011.
Working with the biggest brands around the globe like Adobe, Showtime, Target and TOMS, Deloitte Digital enables its clients to improve efficiency and enhance their digital strategies. Using Rival IQ, Deloitte Digital can assess the whole digital landscape and use data to make recommendations.
When starting a new project, the first step is to assess the whole digital landscape. Sonya Rhee, senior studio manager of technology at Deloitte Digital uses this opportunity to engage executives in the audit and evaluation process for each new project. It’s important for senior managers like Rhee to be able to distill complex digital data, giving clients the most critical information to move forward.
Rival IQ makes it easy to show clients critical information from the start. When Rhee walks executives through Rival IQ, they immediately understand the value. “Rival IQ does all the hard work and gives you the answer,” said Rhee. On top of making the process simple and ensuring that executives get it right away, Rhee most values the Rival IQ alerts. Being notified when competitors change messaging gives Rhee key insight into broader strategy changes – a critical component that allows her to serve her clients better.
It’s not uncommon for Rhee to discover siloing even within social media management. Tweet fleets are separate from Facebook managers, and customer support may use social media separately and differently from an ambassador team.
These disconnects need consideration when reviewing projects and determining how a new digital project affects a brand’s social media presence. To assess the lay of the land Rhee is looking for clues on how clients can serve their customers better. “Using Rival IQ, I look at how they perform in comparison to their competitors and present them opportunities to improve their relationship with customers,” said Rhee.
“Using data to determine where to make social investments removes the guesswork”
– Sonya Rhee, Senior Studio Manager of Technology
Part of Deloitte Digital’s unique approach is tapping their business knowledge and evaluating where to invest resources. Rhee relies on Rival IQ data to create rational strategies for social investments.
“Using data to determine where to make social investments removes the guesswork,” says Rhee, “Rival IQ provides that necessary data to prove the value or illustrate why they should not invest.” That data arms Rhee with the answers to executives’ questions and sets them on the right path for social success.
Providing clients with strategic value is central to any agency’s relationship with clients. For Rhee, this means proactively assessing complex marketing opportunities and activities. Diving into data, sharing insights and helping clients see the possibilities deepens the relationship. Rival IQ enables Rhee to easily provide clients with insight and strategic value.