What Is Personal Information?
What Personal Information Do We Collect?
We collect certain information you voluntarily provide to us including, without limitation, the information you enter when you create an account and profile, send us an email, request user support or submit or post any other content to the Site or use the Services.
We automatically collect certain information when you use the Site and the Services including, without limitation, your Internet Protocol (IP) address, your operating system, the browser type, the address of a referring site and your activity on the Site.  We also collect information from mobile phone users in a similar manner to optimize the mobile experience.  Beyond mobile phone numbers, we collect mobile screen resolution, device make and manufacturer, as well as the device’s unique identifier (in the iPhone’s case, a UDID), and, with your permission, your location.  We treat this information as personal information if we combine it with or link it to any of the identifying information mentioned above.  Otherwise, it is used in the aggregate only.
The Site may now or in the future allow users to send messages to each other.  These messages may be stored for retrieval at later times in order to facilitate user communication.
The Site allows users to make transactions.  Data will be securely stored when a transaction is made, including the date and type of purchase made, your credit card number, expiration date, billing address and CW or security code number.
Even after you remove information from your profile or delete your account, copies of that information may remain viewable elsewhere to the extent it has been shared with others, it was otherwise distributed pursuant to your privacy settings, or it was copied or stored by other users.  If you post any of your information to a public area of the Site or the Services, please be aware that it is no longer “personal information” for purposes of this policy, and we or anyone else may use such information without restriction.  If you provide access to personal or other information, including your email address or name, to other users through the application of any of our privacy controls or other settings, you hereby acknowledge and agree that Rival IQ has no control over how others may collect, use or disclose such information.
What Aggregated and Non-Personal Information Do We Collect?
We may use standard Internet technology, such as web beacons and other similar technologies, to track your use of the Site and the Services. We also may include web beacons in promotional email messages or newsletters to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer visitors to our Site to deliver targeted advertisements and to measure the overall effectiveness of our online advertising, content, programming or other activities.
When you visit the Site, we may assign your computer one or more cookies, to facilitate access to the Site and to personalize your online experience.  Through the use of a cookie, we also may automatically collect information about your online activity on the Site, such as the web pages you visit, the links you click, and the searches you conduct on the Site. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies.  If you choose to decline cookies, please note that you may not be able to log in or use some of the interactive features offered on the Site.
The Site is not directed at children.  Consistent with the Federal Children’s Online Privacy Protection Act of 1998 (COPPA), Rival IQ will not knowingly request or collect personally identifiable information from any child under age 13 without requiring parental consent.  Any person who provides his or her personal information to use through the Site or the Services represents that he or she is older than 12 years of age.
How Do We Use the Personal Information We Collect?
In General. We may use information that we collect about you to:
·Deliver the products and services that you have requested;
·Manage your account and provide you with customer support;
·Perform research and analysis about your use of, or interest in, our products, services or content, or products, services or content offered by others;
·Communicate with you by email, postal mail, telephone and/or mobile devices about products or services that may be of interest to you either from us or other third parties;
·Tailor your user experience;
·Develop and display third-party content and advertising tailored to your interests on the Site and other sites;
·Enforce our Terms and Conditions;
·Manage our business; and
·      Perform functions as otherwise described to you at the time of collection.
Financial Information. We may use financial information or payment method to process payment for any purchases, subscriptions or sales made on the Site or through the Services, to protect against or identify possible fraudulent transactions, and otherwise as needed to manage our business.
Please review “Your Choices About Collection and Use of Your Information” below.
What Personal Information Do We Share With Third Parties?
We want you to understand when and with whom we may share personal or other information we have collected about you or your activities on the Site or while using the Services.
Personal Information. We do not share your personal information with others except as indicated below or when we inform you and give you an opportunity to opt out of having your personal information shared. We may share personal information with:
·Authorized service providers: We may share your personal information with our authorized service providers that perform certain services on our behalf. These services may include fulfilling orders, processing credit card payments, providing customer service and marketing assistance, performing business analysis, supporting the functionality of the Site and the Services, and supporting surveys and other features offered through the Site. These service providers may have access to personal information needed to perform their functions but are not permitted to share or use such information for any other purposes.
·Other Situations. We also may disclose your information:
oIn response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us, in our sole discretion.
oWhen we believe disclosure is appropriate in connection with efforts to investigate, prevent, report or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our website terms and conditions or other agreements or policies.
oIn connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
Aggregated and Non-Personal Information. We may share aggregated and non-personal information we collect under any of the above circumstances.  We may also share it with third parties to develop and deliver targeted advertising on the Site, through the Services and on websites of third parties. We may combine non-personal information we collect with additional non-personal information collected from other sources. We also may share aggregated information with third parties, including advisors, advertisers and investors, for the purpose of conducting general business analysis. For example, we may tell our advertisers the number of visitors to our website and the most popular features or services accessed.  This information does not contain any personal information and may be used to develop website content and services that we hope you and other users will find of interest and to target content and advertising.
Links to Other Sites
What Steps Do We Take To Protect Your Information Online?
We take reasonable measures to protect your personal information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse.  If we become aware of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps. Rival IQ may post a notice through the Services if a security breach occurs. If this happens, you will need a web browser enabling you to access the Services.  We may also send an email to you at the email address you have provided to use in these circumstances.  Depending on where you live, you may have a legal right to receive notice of a security breach in writing.
Users should also be aware of how they handle and disclose their personal information and should avoid sending personal information through insecure email.  Please refer to the Federal Trade Commission’s website at http://www.ftc.gov/bcp/menus/consumer/data.shm for information about how to protect yourself against identity theft.
Information Retention and Disposal
We may retain personal information for as long as we have a business need for it or as applicable laws or regulations or government orders require us to retain it. Additionally, the Site and/or the Services may enable you (or other users) to save information including information that you have made public or allowed certain users to access or see.
What Choices Do You Have Regarding the Use of Your Information?
You may “opt out” of receiving marketing or promotional emails from us by following the instructions in those emails or by emailing us at email@example.com. If you opt out, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations.
Last Updated: January 30, 2013.