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At Rival IQ, we believe measuring digital performance begins with setting competitive benchmarks. After all, to develop an effective strategy, you need contextual data. Rival IQ delivers analytics and competitive intelligence to help digital marketers make informed decisions, improve results, and better understand their competitors.

We think we are great at what we do. Here are some reasons why.

3 Reasons Rival IQ Can Take Your Business to the Next Level

With Rival IQ, your marketing team will have the data and insight to assess your current marketing strategy and pivot if need be to stay ahead of the competition. In addition to in-depth analytics, Rival IQ provides material to help your team create a strong digital marketing strategy.

#1. Stability, Growth & Happy Customers

Founded by marketers and data geeks in 2013, Rival IQ has quickly become one of the industry leaders in comparative analytics. We are proud to have customers in more than 30 countries who genuinely love our product and customer service. For the six months ending May 31, 2016, our Net Promoter Score (NPS) was 52.7 in an industry where the average is 19 (as reported by Satmetrix 2015 Consumer Net Promoter Benchmarks). We’re not perfect, but we do our best to provide first-class support.

“Without Rival IQ, I would be missing the real perspective that matters in my marketing efforts.”

#2. Making Data Meaningful

Anybody can help you track numbers. The key to success is translating the those numbers into actionable insights.  Those insights help improve decision-making and marketing content strategies, creating the best chance to engage your audience in a way that makes a difference to your business. Using benchmarks and comparative analysis, we enable digital marketers to uncover new opportunities, identify trends, and track results across all major social channels and the web.

#3. We Help You Win

We deliver analytics and competitive intelligence to help your team make better informed decisions, improve social media engagement, SEO and SEM results, and better understand your market. This means higher productivity, more efficient use of budget and headcount, and increased time spent on activities that deliver results to your business.

Why Rival IQ

Manpreet Kalra

Manpreet Kalra is a Digital Marketing Superhero at Rival IQ. Her superpowers span the digital universe - she can often be seen doing 50 things at once while posting a 140-character Tweet about it. Originally from Silicon Valley, her startup journey began in 2008 while working for Togetherville, which was later acquired by the Walt Disney Company. She went on to work as a portfolio Marketing Advisor at Stockford Limited, a UK-based VC firm. Manpreet is also the Co-Founder and Editor-In-Chief of Kaurista, a niche online lifestyle magazine for South Asian women. While she does love superhero capes, Manpreet is more typically seen wearing her raincoat, hiking boots or fleece, all appropriate hero attire for her new home of Seattle.

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