Welcome to the latest product update from your favorite competitive tracking team! We just released a powerful new feature in our latest release and have some other great news!
A new baby and an Activity Matrix for profiles
Rival IQ baby #2 arrived Friday! Congratulations to Doc (Seth Bridges) on his new baby boy, Parker. Parker was a couple of weeks early so there was a mild scramble as it became apparent Doc was going to disappear a bit earlier than anticipated. All that said we were able to push out a powerful new feature today and want to tell you a little about it.
Turning data into insights. Rival IQ present lots of data, and sometimes its hard to see the forest for the trees, cones, and needles. We’ve heard you loud and clear that you want more help summarizing the key things that have happened in your competitive landscape. We are excited about our new Activity Matrix. For each profiles, we summarize the significant recent developments (if any), with progressive reveal: first at the overall profile level, then by company within the profile, and then by activity type for each company, finally linking to other parts of the app for those cones and needles. Did a competitor make a positioning change, overhaul their website, make a big move in social, or ramp up their website link building? You’ll find it here first. We think you’ll find its a big step in moving from data to insight… and there is more to come. This is available within the Profile Manager.
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Shout outs to extra special supporters from the past couple of weeks. We love the comments and feedback and a big thanks to: TraciF, MaritaR, LynnR, MattT, SeanN, LionelC, MattH, FrantzN, WilM, ToddB, and WillF.
Thank you for your continued support.
The Rival IQ Team: John, SethP, and Doc