Every customer has a unique story, and TBD is out to tell it.
For TBD Media, a full-service digital agency relationship is paramount. Every customer has a unique story, and TBD is out to tell it. Every package and project is customized to each client’s needs and focused on building a brand to share their unique story. Hence, the name TBD, because every package is “to be determined.” But a fruitful relationship and customization begin with trust.
That trust lives and breathes in the open and honest conversations between each client and the TBD Media team. When their customers started asking for advanced competitive data, Cat Killfoil, CEO, made it her mission to find a tool that would enhance their marketing stack. “Rival IQ bridged a huge understanding gap for our clients,” said Killfoil.
For an agency that invests heavily in relationships, Rival IQ continually exceeds TBD Media’s expectations. Killfoil considers Rival IQ a brand partner they can trust. As with any agency, time is money so the rapid response time from the Rival IQ success team, along with the flexibility of the tool, has been ideal.
Giving Clients the Best Experience
Each client has a custom landscape built based on their specific needs. TBD Media customizes it more with scheduled social reports that focus on the metrics that matter for that client. Since they work with a wide variety of clients from consumer packaged goods (CPG) brands, to restaurants, to celebrities, they need to adapt their social reporting process to the brand.
Those custom social reports have become another way TBD Media delights their clients. It’s not uncommon for a report to spark an ah-ha moment for a customer. With that data, they now understand the strategy and tactics at a whole new level. “Rival IQ plays a significant role in our strategy and execution,” says Killfoil, “We rely on the quantifiable data as a way to strategize but also as a line of defense for strategic and tactical decisions.”
In the reports, TBD Media highlights Rival IQ’s boosted post detection. It’s been critical for helping clients understand competitor’s budgets. With the ability to see how their competitors use boosting posts as part of a strategy, TBD Media and their clients can work together to ensure they’re staying ahead of the game.
Craft Stories That Matter
Each piece of content for a client must serve a purpose; after all, it’s an investment. With Rival IQ, TBD Media can review past content and identify what works, enabling them to go back to their clients and use data to support their plan. They’re able to stack their customer’s activity up against their competitors, which often include big brands, and prove how the engagement rates are beating the others. “Using Rival IQ data, we show how we couldn’t be doing any better than this,” said Killfoil.
“Rival IQ plays a significant role in our strategy and execution,” says Killfoil, “We rely on the quantifiable data as a way to strategize but also as a line of defense for strategic and tactical decisions.”
The scheduled emails from Rival IQ add another advantage for Killfoil’s team, adding a touch point opportunity and a chance to brag about successes. Clients don’t have time, it’s why they hired an agency in the first place, but a quick sound bite of a win or success is delightful. TBD Media gets to be client and content first with Rival IQ providing the best way to showcase their work.