Facebook Reactions Now Available in Rival IQ

Know How Your Followers Feel

See if you are getting more Facebook love than your competitors! You can now track Facebook Reactions — “Love,” “Haha,” “Wow,” “Sad,” and “Angry” — across your competitive landscape using Rival IQ. While tracking total engagement is important, tracking reactions allows you to see how your content is resonating with your audience.

Facebook Engagement Goes Beyond the Like

As you know, Facebook recently launched Reactions, an “extension to the like button.” Now users (finally) have the opportunity to express happiness, sadness, anger, or awe towards any post in their news feed. 

For social media marketers, it is important to have a clear understanding of how your content is performing and what is happening across your competitive landscape. By tracking Reactions in your Rival IQ reports, you can gain more insights on your audience and details around post engagement. 

Start Tracking How Your Content is Resonating with Facebook Reactions

Tracking post reactions in Rival IQ is simple. You can measure reactions in aggregate or by type. For example, if you are looking to just measure negative sentiment, you might choose to only view “Sad” and “Angry” reactions. 

To get started, just go into your Rival IQ account and visit the Facebook Social Posts dashboard. Under Top Landscape Posts, click Manage Columns to pick which reactions you want to track.

Measure and Report

Want more? Get rollup metrics about Reactions in Detailed Metrics and Custom Chart Creator. Just like any other metric in Rival IQ, you can customize, Favorite and export (or schedule) any Facebook Reactions chart within Rival IQ. Answer all your Facebook engagement questions and stay ahead of the competition with your favorite analytics tool!

Up Your Facebook Marketing Game Today

With this new feature, you can make more data-driven decisions when crafting Facebook posts and content. Start using Reactions to better understand your followers and the content that makes them go “Wow!”

Not a Rival IQ user? Get started with our 14-day free trial!

Manpreet Kalra

Manpreet Kalra is a Digital Marketing Superhero at Rival IQ. Her superpowers span the digital universe - she can often be seen doing 50 things at once while posting a 140-character Tweet about it. Originally from Silicon Valley, her startup journey began in 2008 while working for Togetherville, which was later acquired by the Walt Disney Company. She went on to work as a portfolio Marketing Advisor at Stockford Limited, a UK-based VC firm. Manpreet is also the Co-Founder and Editor-In-Chief of Kaurista, a niche online lifestyle magazine for South Asian women. While she does love superhero capes, Manpreet is more typically seen wearing her raincoat, hiking boots or fleece, all appropriate hero attire for her new home of Seattle.