Rival IQ Launches Facebook Insights Integration

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Facebook Insights Integration in Rival IQ

You asked for Facebook Insights. We delivered.

At Rival IQ, our goal is to make you and your team smart, efficient marketers — and that means bringing the data you care about into Rival IQ. Many of you requested integration with Facebook’s Page Insights data to gain a clearer perspective of your Facebook activity and consolidate reporting. We’re not ones to ignore our customers, so after working hard with many of you to get things dialed in, we’re ready to give back the love.

Facebook Insights is Facebook’s analytics system for your Facebook Pages. It provides data around page audience, visitors, post engagement, and more. Facebook captures details of how users interact with your page and posts, then summarizes the data into useful information about user demographics and behavior.

It’s not about the competition. It’s about you.

To date, every feature we’ve included in Rival IQ has used publicly available data to give you competitive insights. Our newest Facebook Insights feature is different. The data is all about you! Only Facebook page admins will be granted access within the Rival IQ system to view these new metrics. Don’t worry, we won’t share your data with anyone else!

Rival IQ Facebook Insights Dashboard

To get access to your Insights data in Rival IQ, you will need to connect your Facebook account to our system, and we will ingest the complete history of Facebook Insights data for every company for which you have admin or analyst rights. Once the data loads, you’ll have access to the new Facebook Insights Dashboard.

Enough about how to get going! Let’s talk about what you’ll be able to dig into once you get hooked up.

One Tool With All Your Facebook Data

Your Facebook Insights Dashboard

The Facebook Insights Dashboard gives you a snapshot of your audience, reach, and engagement during any period of time. When you need to dig into any of these areas, the Dashboard provides further context right on screen.

A breakdown of the Dashboard panels:

At a glance Facebook Insights Rival IQ

Likes and Reach Facebook Insights Rival IQ

Consumptions Facebook Insights Rival IQ

Facebook Insights Post Viewer

For every post you publish on your Facebook page, there are a wealth of metrics available to you — metrics that can shine a light on which types of content get shared most, how successful your paid targeting was for a particular post, or which of your videos has the best viewer engagement. Having access to all of these metrics and answering these types of key questions is challenging in the Facebook native Insights page.

Post Details Facebook Insights Rival IQ

Another key part of your Facebook Insights Dashboard in Rival IQ is a complete Posts panel that enables you to answer these questions in three ways.

  1. Filter posts by type, only considering posts that you are trying to analyze (e.g. video).
  2. Use our Manage Columns functionality to choose only the metrics that are meaningful to you from the sea of metrics in Facebook. If you are someone who has spent a lot of time with exported spreadsheets from Facebook Insights in the past, you are going to love this feature.
  3. Click on any post in our system to get the full set of metrics for this post, including video engagement.

Posts Rival IQ Facebook Insights

Measure and Report

Just like any other metric in Rival IQ, you can customize, Favorite and export any Facebook Insights chart with the Rival IQ system. So now you can consolidate your Facebook reporting to one place right within your favorite analytics tool!

Up Your Facebook Marketing Game Today

With this new feature, we how to enable our users to be more informed marketers so they can make more data-driven decisions when crafting a Facebook marketing strategy. We hope our Facebook Insights integration helps you not only get a holistic understanding of your Facebook performance, but helps consolidate your reporting.

Happy Facebooking!

Manpreet Kalra

Manpreet Kalra is a Digital Marketing Superhero at Rival IQ. Her superpowers span the digital universe - she can often be seen doing 50 things at once while posting a 140-character Tweet about it. Originally from Silicon Valley, her startup journey began in 2008 while working for Togetherville, which was later acquired by the Walt Disney Company. She went on to work as a portfolio Marketing Advisor at Stockford Limited, a UK-based VC firm. Manpreet is also the Co-Founder and Editor-In-Chief of Kaurista, a niche online lifestyle magazine for South Asian women. While she does love superhero capes, Manpreet is more typically seen wearing her raincoat, hiking boots or fleece, all appropriate hero attire for her new home of Seattle.

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