In the last DDM Webinar of 2020, we’re thrilled to hear from Alex Lewis, Social Media Specialist at Jeni’s Splendid Ice Creams.
Check out the live interview with Alex, AdWeek’s Hottest Content Marketer of 2020, as he shares how he got into social media marketing, how his team at Jeni’s supports the broader social media mission, and where he gets the inspiration for investing in trends on social.
Along with host Seth Bridges, Alex shares his methods for ROI modeling his organic social content. We also delve into a few excellent campaigns from Jeni’s including a WAP tweet earlier this year and a state fair campaign that brought nostalgia and innovation together.
Watch the full interview for all the insights:
Alex, along with the entire team at Jeni’s Splendid Ice Creams, brought the Jeni’s brand to the #1 spot on the Top 100 Health Food Brands on Social Media Report for 2020. Their high-quality organic ingredients and high-quality social media content made for some splendid engagement rates.
If you have more questions about social media metrics or how to be a guest on the Data-Driven Marketer, reach out to us on Twitter.