Higher Ed Social Media: Jackson State University

Social Media Best Practices The Data-Driven Marketer

In the first of our special edition webinar series, we welcomed the social media marketing team from Jackson State University.

We hosted Associate Director Spencer McClenty and Digital Media Manager Kentrice Rush to talk about their efforts on the JSU social media presence, including how they shape their content calendar, what social media on-the-fly looks like for JSU, and how being alumni benefits their social media authenticity.

Plus, Spencer and Kentrice dish about the communications and behind-the-scenes of the JSU organizational structure and how their team is the go-to for all of the university’s individual social media handles. If you’re looking for some expert-level social media strategy and execution this is definitely a video to watch.

Watch the video for their top tips and experiences:

Want more info about the data and rankings we discussed in the interview? Read the Higher Education Social Media Engagement Report for 2020 with the full rankings of over 380 D1 college and university social media handles across Facebook, Twitter, and Instagram.

Don’t miss the second edition of the Higher Ed Social Media webinar series with Courtney Gray, founder of Cerar & Malcolm, a brand development agency, and HBCU First, a college success and career access nonprofit for Black youth on Wednesday, September 23rd at 10 AM PT. Register for the full series here.

If you have more questions about social media metrics or how to be a guest on the Data-Driven Marketer, reach out to us on Twitter.

Christina Everett

Christina is a startup fanatic and an analytics wizard with a serious passion for all things marketing. At Rival IQ she's focused on optimizing our technical SEO, sending out all our emails, advertising, and partnerships. When she’s not working on the latest marketing automation hack or color-coding all our marketing plans, she can be found playing team sports and hiking around the PNW.

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