In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by <0.1%. Tatcha grew faster than everyone else, with 0.4% growth! On average, each post in this landscape earns more than 906.4 engagements. LANEIGE is topping the charts with more than 1.83k engagements per post on their 126 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
58.8k Likes • 1.63k Comments
Spotted: Jin’s latest on-the-go essential 👀🪽✨ Meet our NEW! Bouncy & Firm Hydrogel Eye Patches. Powered by Korean skincare innovation, these cooling hydrogel patches combine microneedling-inspired melting spicules with PDRN derived from green tea and banana probiotics to help visibly smooth, firm, depuff, and refresh tired-looking under-eyes. ❄️ Cooling Hydrogel for an instant surge of hydration + …
6.15k Likes • 3.63k Comments
🧁💚GIVEAWAY💚🧁 Details below: We’re partnering with our friends at magnoliabakery to celebrate our birthday with a few treats for the class. 5 winners will each receive: $100 gift card to use at participating Magnolia Bakery locations. Dramatically Different Moisturizing Lotion. Moisture Surge Active Glow Serum. Moisture Surge 100H Hydrator. Almost Lipstick in Black Honey, Pink Honey, and Nude Honey. To enter: 💚 Follow clinique …
5.57k Likes • 266 Comments
Worth a double take 👀🪽✨ Small details. Major results. Coming soon… #LANEIGE #KBeauty #KoreanSkincare
1.90k Likes • 19 Comments
Today marks 25 years since one of the most difficult days that NYC, our home and community, has ever known. We’d like to pay tribute to all those impacted by 9/11: those who lost friends and family, the brave individuals who fought to help others, as well as the entire city that came together in the …
1.58k Likes • 69 Comments
Now available at Sephora across Europe: The Brightening Collection. A ritual for bringing your brightest skin forward, powered by 12-hour time-release Vitamin C to help brighten dull skin and visibly even tone: 🧡 The Brightening Serum 🧡 The Brightening Eye Cream Find the collection at Sephora across Europe, and wherever Tatcha is sold.
1.30k Reactions • 48 Comments • 82 Shares
Spotted: Jin’s latest on-the-go essential 👀🪽✨ Meet our NEW! Bouncy & Firm Hydrogel Eye Patches. Powered by Korean skincare innovation, these cooling hydrogel patches combine microneedling-inspired melting spicules with PDRN derived from green tea and banana probiotics to help visibly smooth, firm, depuff, and refresh tired-looking under-eyes. ❄️ Cooling Hydrogel for an instant surge of hydration + visible …
173 Reactions • 1 Comments • 5 Shares
Worth a double take 👀🪽✨ Small details. Major results. Coming soon… #LANEIGE #KBeauty #KoreanSkincare
109 Reactions • 0 Comments • 11 Shares
We spy something your routine’s been missing 👀 Coming soon....🪽✨ #LANEIGE #KBeauty #KoreanSkincare
103 Reactions • 3 Comments • 12 Shares
“it feels like ice cream on a hot summer day” —u/Score-Acrobatic We asked Redditors for their scoop on Moisture Surge’s texture. Now we want yours. Dig into our deliciously refreshing moisturizer: 👩⚕️ Dermatologist tested. ✅ Safe for sensitive skin. 🧪 Allergy tested. 🚫 Fragrance free. #Clinique #MoistureSurge #DermatologistTested #AllergyTestedFragranceFree
77 Reactions • 1 Comments • 13 Shares
Today marks 25 years since one of the most difficult days that NYC, our home and community, has ever known. We’d like to pay tribute to all those impacted by 9/11: those who lost friends and family, the brave individuals who fought to help others, as well as the entire city that came together in the …
17.4k Likes • 1.04k Comments • 680 Shares
Spotted: Jin’s latest on-the-go essential 👀🪽✨ Meet our NEW! Bouncy & Firm Hydrogel Eye Patches. Powered by Korean skincare innovation, these cooling hydrogel patches combine microneedling-inspired melting spicules with PDRN derived from green tea and banana probiotics to help visibly smooth, firm, depuff, and refresh tired-looking under-eyes. ❄️ Cooling Hydrogel for an instant surge of …
3.39k Likes • 218 Comments • 458 Shares
A little something for your under eyes… coming soon 🪽✨ #LANEIGE #KBeauty #KoreanSkincare
47 Likes • 137 Comments • 5 Shares
And that's on ✨ boots-on-the-ground journalism✨ Our forecast detects new skincare tech, dropping soon 👀
146 Likes • 5 Comments • 3 Shares
“feels like a jelly dessert” - u/freddy_ready_ 🌟 we agree with redditors on this one… do you? sound off in the comments 📣 our fave ultra-hydrating gel moisturizer is also: 👩⚕️ dermatologist tested ✅ safe for sensitive skin 🧪 allergy tested 🚫 fragrance free #clinique #moisturesurge #dermatologisttested #allergytestedfragrancefree
122 Likes • 14 Comments • 0 Shares
@Magnolia Bakery is helping us celebrate our birthday, one cupcake at a time. 💚🧁 #clinique #dermatologisttested #allergytestedfragrancefree #magnoliabakery #birthday
The Social Media Benchmark Report
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