In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by -0.2%. Tatcha grew faster than everyone else, with <0.1% growth! On average, each post in this landscape earns more than 579.3 engagements. Neutrogena is topping the charts with more than 1.28k engagements per post on their 16 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
3.21k Likes • 75 Comments
THANK YOU 🩷 Because of you, our Lip Sleeping Mask won the allure 2026 Readers’ Choice Award. A fan-favorite for a reason: one Lip Sleeping Mask is sold every 2 seconds* delivering intense overnight moisture and antioxidant-rich care while you sleep. ✨ Shop now at sephora, #sephora kohls, our store thegrovela, amazon, amazonbeauty and us.laneige.com. *Based on aggregated …
2.70k Likes • 110 Comments
OILY SKIN, MEET YOUR BALANCE🧡 NEW! Balance Mode just dropped: balance you can actually feel. Your new Korean skincare routine powered by Rice-inamide Complex to help control excess oil, hydrate the skin barrier, minimize shine, and smooth texture ⚖️ Fragrance-free. Lightweight. Made for sensitive skin. 3 Steps to Balance: 🧡 Rice Foaming Deep Cleanser: gently exfoliates + unclogs …
1.32k Likes • 98 Comments
Sweet moments with our community celebrating our newest launches: Milky Sunscreen SPF 50+ and Melting Lip Balm.
1.15k Likes • 27 Comments
Glow from within. Moisture Surge 100H Hydrator does it with 👇 ✨ Our exclusive aloe bioferment. ✨ Hyaluronic acid. ✨ Vitamin C+E blend. It’s also: 👩⚕️ Dermatologist tested. ✅ Safe for sensitive skin. 🧪 Allergy tested. 🚫 Fragrance free. #Clinique #MoistureSurge #DermatologistTested #SafeForSensitiveSkin #AllergyTestedFragranceFree
921 Likes • 21 Comments
78°F and sunny. Cute shades. Fresh, glowy makeup. We know our picnic essentials—how about yours? Kristin is kicking off her summer of glow in: Moisture Surge Active Glow Serum. Moisture Surge 100H Hydrator. NEW UV Solutions Hydrating SPF 50 Sunscreen. Even Better Clinical Vitamin Makeup in Light Cool 2. Chubby Stick Cheek Color in Roly Poly Rosy. Chubby Stick Lip Balm in …
17 Reactions • 0 Comments • 1 Shares
Your complete Balance Mode routine. 🧡⚖️ 🍚 Cleanse with Rice Foaming Deep Cleanser 🍚 Refine with Pore Polishing Peel-Off Mask 🍚 Balance with Shine Control Weightless Moisturizer A Korean skincare routine designed to help balance oily skin, minimize shine, smooth texture, and hydrate without heaviness. Balance you can feel. Shop the collection online @sephora, #sephora @kohls, our store @thegrovela, and us.laneige.com. Shoo …
15 Reactions • 1 Comments • 1 Shares
Oily skin? Consider this your on-the-go reset 🧡💼 Meet the NEW! Get Into Balance Set: your 3-step oily skin reset designed to polish pores, smooth texture, and hydrate without shine, wherever life takes you ✈️ Inside (all in travel-friendly minis): 🧡 Rice Foaming Deep Cleanser 🧡 Pore Polishing Peel-Off Mask 🧡 Shine Control Weightless Moisturizer 💫 + FREE Travel Pouch …
17 Reactions • 0 Comments • 0 Shares
THANK YOU 🩷 Because of you, our Lip Sleeping Mask won the @allure 2026 Readers’ Choice Award. A fan-favorite for a reason: one Lip Sleeping Mask is sold every 2 seconds* delivering intense overnight moisture and antioxidant-rich care while you sleep. ✨ Shop now at @sephora, #sephora @kohls, our store @thegrovela, @amazon, @amazonbeauty and us.laneige.com. *Based on aggregated …
15 Reactions • 0 Comments • 1 Shares
MYTH OR FACT? Oily skin needs to feel stripped to be “clean”✨ → MYTH 🧡 For years, oily skin has been treated like something to fight instead of something to balance. Our NEW! Balance Mode Collection is designed to target oily skin with a barrier-safe approach that helps control excess shine without stripping hydration ☁️ Because balanced skin > …
14 Reactions • 0 Comments • 2 Shares
This is Rice-inamide in action. 🍚⚖️The skin-balancing complex behind every step of NEW Balance Mode: rice-derived ingredients + niacinamide working together to help control excess oil, hydrate skin, minimize shine, and visibly smooth texture for balance you can feel. Found in every step of your Korean skincare routine: 🧡 Rice Foaming Deep Cleanser 🧡 Pore Polishing Peel-Off Mask 🧡 …
461 Likes • 26 Comments • 3 Shares
Skin barrier: SAFE🛟💫 The social team after watching this: concerned 😭 Thankfully, NEW Balance Mode is designed to help balance oily skin concerns like excess shine, clogged pores, and uneven texture. Friendly reminder that you’re supposed to peel off the Pore Polishing Peel-Off Mask… not cut it in half! Shop the NEW Balance Mode collection …
336 Likes • 34 Comments • 9 Shares
Rice‑inamide in action 🍚⚖️ Rice + niacinamide = less oil, more balance, smoother skin. Your routine, balanced: 🧡 Cleanser 🧡 Peel-off mask 🧡 Weightless moisturizer Balancing your skin soon: → 5/18 @sephora app preview → 5/19 online at Sephora, #sephora @Kohl’s, our store @The Grove, and our site → 5/28 in-store @sephora #LANEIGE #KoreanSkincare #OilySkin #Niacinamide
169 Likes • 6 Comments • 9 Shares
Something new is coming… 👀🧪✨ If you are on a glp-1 and experiencing visible loss of skin firmness you may be perfect to get early access to our NEW innovation🤭🩷 Comment below and tag your friends for a chance to receive this package!
97 Likes • 14 Comments • 2 Shares
a ritual to share with those you love. enjoy our Friends & Family event, now through 5/25, on Tatcha.com.
88 Likes • 14 Comments • 3 Shares
our love letter to rice 🌾 nourishing and gentle, rice is a staple in our formulas for its many beneficial properties, helping keep skin soft, supple, and luminous.
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.