In the Past 30 Days...
PER WEEK
PER POST
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In the last 30 days, the average company in this landscape has grown their audience by 0.2%. LANEIGE grew faster than everyone else, with 2.3% growth! On average, each post in this landscape earns more than 1.79k engagements. LANEIGE is topping the charts with more than 6.74k engagements per post on their 77 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
5.09k Likes • 135 Comments
Your lips are about to get a taste of the sweetest hydration yet! Strawberry Shortcake Lip Sleeping Mask is triple-layered with Fresh Strawberries, Strawberry Cream and Vanilla Cake 🍓✨ Infused with Vitamin C and nourishing butters, it delivers deep hydration and antioxidant-rich moisture overnight. Scoop it later by layer or mix the flavors for a full-on shortcake …
3.83k Likes • 145 Comments
Why pick one when you can have all three? 👀🍓🍰 Strawberry on top. Sweet cream in the middle. Vanilla cake at the base. Our layered lip sleeping mask is packed with nourishing butters & antioxidants for overnight lip love. Whisk it all together or savor it layer by layer✨ Shop it now at sephora, #sephora at kohls, amazon …
2.44k Likes • 45 Comments
The cherry on top of any look. Pop Lipstick in Cherry is our go-to shade for an event-ready bold red lip. It delivers ultra-pigmented color with each swipe—and lasts with 8-hour, color-true wear. All Clinique makeup: 👩⚕️ Dermatologist tested. 🧪 Allergy tested. 🚫 Fragrance free.
2.34k Likes • 16 Comments
A Honey for every mood 👇 🖼 For serving chic and mysterious at a gallery opening: Almost Lipstick + All About Shadow Octet in Black Honey. 🎤 For karaoke night with the girls: Almost Lipstick + All About Shadow Octet in Pink Honey. 🧋 For your Sunday morning coffee date: Almost Lipstick + All About Shadow Octet in NEW shade Nude …
922 Likes • 32 Comments
Waiting for our love story…
126 Reactions • 6 Comments • 7 Shares
Your lips are about to get a taste of the sweetest hydration yet! Strawberry Shortcake Lip Sleeping Mask is triple-layered with Fresh Strawberries, Strawberry Cream and Vanilla Cake✨ Infused with Vitamin C and nourishing butters, it delivers deep hydration and antioxidant-rich moisture overnight. Scoop it later by layer or mix the flavors for a full-on shortcake moment …
50 Reactions • 1 Comments • 2 Shares
Berry sweet living room and lip goals with our Strawberry Shortcake Lip Sleeping Mask 🛋️🍰✨ Layered with fresh strawberry, strawberry cream, and vanilla cake for the ultimate hydration treat 💋 Shop Strawberry Lip Sleeping Mask now at @sephora, #sephora at @kohls, @amazon, and us.laneige.com 🍰 creator: @dimda_
34 Reactions • 0 Comments • 0 Shares
NYC showed UP 👏 From blind dates that had everyone on the edge of their seats to 🚩 reveals that made us gasp, one thing was clear: the only green flag in the room was our Micro-Dose Retinol Serum ✅ Thank you New York for bringing the energy, the laughs, and the glow. 💜 @updatingshow #kiehlsxupdating
31 Reactions • 1 Comments • 1 Shares
In Okinawa, they call it nuchi-gusui—life medicine. A way of living that sees daily care as nourishment for body, mind, and spirit. This philosophy inspired the creation of the Longevity Serum, a daily ritual designed to help skin feel stronger and more resilient, powered by the wisdom of Okinawa. Experience it now on Tatcha.com.
27 Reactions • 0 Comments • 2 Shares
See visible results with our most concentrated treatments. ✨ Swipe to find the Tatcha formula made for you: 🏆 The Longevity Serum – Strengthens and smooths. Named Best Strengthening Serum of 2025 by @oprahdaily. 💜 The Dewy Serum – Plumps and hydrates for a radiant glow. ☀️ The Brightening Serum – Brightens and visibly firms. 🌸 The Silk Serum – …
11.5k Likes • 349 Comments • 219 Shares
We whipped up something berry sweet… 🍓💋 Laneige’s new Strawberry Shortcake Lip Sleeping Mask is serving dessert and deep hydration in one dreamy scoop. Shop now on the @sephora app before it’s gone like the last slice 😋🍰 #laneige #strawberryshortcake #kbeauty #lipcare #lipsleepingmask #lipmask #koreanskincare
3.19k Likes • 320 Comments • 127 Shares
Dessert before bed? Approved 🍰💋 Our Strawberry Shortcake Lip Sleeping Mask brings 3 sweet layers of hydration- fresh strawberry, strawberry cream, and vanilla cake- stacked into our sweetest overnight lip treat. ✨ Shop now on the @sephora, #sephora at @Kohl’s and us.laneige.com #laneige #lipmask #lipsleepingmask #strawberryshortcake #lipcare #kbeauty #koreanskincare
1.74k Likes • 24 Comments • 73 Shares
Our Labor Day Weekend plans: SPF, vibe, relax and repeat. 💦 Shop our sunscreens on sale at Amazon #labordayweekend #spf #suncare #vibe
232 Likes • 24 Comments • 11 Shares
You'll never lose your keys (or your Lippes) again. 🎥: @styleyin59
211 Likes • 22 Comments • 2 Shares
Glambot reveal, Lala edition. 🎥: @creatively_zee
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.