In the Past 30 Days...
PER WEEK
PER POST
PER POST
In the last 30 days, the average company in this landscape has grown their audience by 0.1%. LANEIGE grew faster than everyone else, with 1.1% growth! On average, each post in this landscape earns more than 1.67k engagements. LANEIGE is topping the charts with more than 5.24k engagements per post on their 100 posts in the last 30 days.
Key Trends for Skincare
Many of this year’s top 10 makeup Facebook posts featured UGC, which is no surprise in such an influencer-driven industry. Read the full report »
Almost 90% of beauty brands mentioned or hashtagged holidays in their Instagram posts this year, like #InternationalWomen’sDay and #MothersDay. See more skincare trends »
25.9k Likes • 273 Comments
The season’s coziest sip...now for your lips ☕🤎🍫 NEW! Limited Edition Hot Cocoa Lip Sleeping Mask: Rich, velvety, and sweet like your favorite seasonal drink. A new addition to your nighttime ritual with the hydrating formula you know & love ✨ •135% increase in hydration immediately after use* Coming soon: → sephora app preview 10/23 → sephora, #sephora kohls, …
8.88k Likes • 216 Comments
Indulge in sweet comfort in a jar ☕️✨🤎 → sephora app preview 10/23 → sephora, #sephora kohls, amazon amazonbeauty, & our site 10/24 #laneige #kbeauty #koreanskincare #lip
2.63k Likes • 166 Comments
Merch Alert 🚨 To enter for your chance to win official tatemcrae merch along with your favorite Hydro Boost products: (1) Like this post and follow us here on Instagram (2) Hit the link in bio 💙
1.45k Likes • 24 Comments
Everything we did as the only beauty brand at North America’s largest ophthalmology conference 👇 ▫️ Met with ophthalmologists from all around the world. ▫️ Linked up with our guiding ophthalmologist abrissettemd to present our eye safety protocol. ▫️ Tapped into our amazing team of Clinique Educators to demonstrate our eye-safe makeup. ▫️ Shared the Clinique Eye Safety Promise—along …
1.30k Likes • 105 Comments
We’re absolutely obsessed with these hand-made tops from theeditorialnail. Check the last pic and tell us your fav in the comments 🍒
83 Reactions • 4 Comments • 3 Shares
Hot Cocoa in a Mug 🤝 Hot Cocoa in a Jar We took your favorite cozy, seasonal drink & turned it into a Lip Sleeping Mask ☕️🤎✨ Rich, velvety, chocolate-scented hydration that feels like sipping cocoa by the fire. Coming soon: → @sephora app preview 10/23 → @sephora, #sephora @kohls, @amazon @amazonbeauty, & our site 10/24 #laneige #kbeauty #koreanskincare #lip #hotcocoa #chocolate
86 Reactions • 2 Comments • 1 Shares
Serving a rich, velvety sip of chocolate-scented hydration your lips will crave all season long ☕️🍫✨ Indulge in our Limited Edition Hot Cocoa Lip Sleeping Mask that melts into lips to deliver intense overnight moisture. → Shop EXCLUSIVELY tomorrow (10/23) on the @sephora app → Shop @sephora, #sephora @kohls, @amazon @amazonbeauty, & our site 10/24 #laneige #kbeauty #koreanskincare #lip …
77 Reactions • 3 Comments • 0 Shares
Our new Lip Sleeping Mask reminds us of...☕️🤎✨swipe to the last frame for a first look👀 Coming soon: → @sephora app preview 10/23 → @sephora, #sephora @kohls, @amazon @amazonbeauty, & our site 10/24 #laneige #kbeauty #koreanskincare #lip
29 Reactions • 2 Comments • 3 Shares
Sharing joy since 1851! ✨ This holiday, discover our expertly crafted gifts, designed to deliver healthy, radiant skin. Give the gift of Kiehl’s and spread the joy this season. Our Advent Calendar is now available to shop for Kiehl’s Loyalty Members! Becoming a Kiehl’s Loyalty Member is free, sign up now on http://spr.ly/6182AoT3g for early access ✨✨ #KiehlsHoliday
30 Reactions • 1 Comments • 0 Shares
Something is coming... ✨ Get ready to unwrap 24 days of skincare surprises. Our iconic Advent Calendar is almost here! Kiehl’s Loyalty members get early access to shop our limited Holiday Advent Calendar starting tomorrow! You can sign up to become a Loyalty member on http://spr.ly/6184AoR3q ❤️ #KiehlsHoliday #AdventCalendar
1 Likes • 0 Retweets
Sharing joy since 1851! ✨ This holiday, discover our expertly crafted gifts, designed to deliver healthy, radiant skin. Give the gift of Kiehl’s and spread the joy this season. Our Advent Calendar is now available to shop for Kiehl’s Loyalty Members! Becoming a Kiehl’s Loyalty pic.x.com/2yToaxPXrF
0 Likes • 0 Retweets
Peek inside the magic! ✨ Each day of our Advent Calendar unlocks a new Kiehl's favorite. The perfect way to gift (or keep!) skincare joy this holiday! Available to shop on kiehls.com 🎁 #KiehlsHoliday #AdventCalendar pic.x.com/1mTRi4sqxVpic.x.com/1mTRi4sqxV
6.29k Likes • 5.63k Comments • 476 Shares
We're growing our Kiehl's family! 💖 If you're a creator who loves authentic skincare and wants to partner with us, our PR list is now open. Comment your handle below or DM us! #Kiehls #CollaborateWithUs#Beautypr
8.21k Likes • 314 Comments • 1.19k Shares
Rich, velvety, chocolatey… winter’s coziest sip, now for your lips 🍫❄️ With coconut oil, shea & murumuru seed butter, this sweet treat delivers deep overnight hydration. Smooth and visibly softer lips by morning? Consider your hot cocoa cravings filled! Shop now @sephora, @Kohl’s, and us.laneige.com #kbeauty #laneige #hotcocoa #chocolate
5.29k Likes • 136 Comments • 659 Shares
Time to make hot cocoa our whole personality ☕💕 Indulgent chocolatey scent, intense overnight hydration, and antioxidants to keep lips smooth & protected while you sleep. Shop now @sephora, #sephora @Kohl’s and our site! #kbeauty #laneige
189 Likes • 166 Comments • 5 Shares
look what we stumbled across… 👀 we’ve got a few extra PR boxes and want to share them with 5 lucky winners 📦✨ for a chance to win: 1. follow us @KateSomerville on TT🤍 2. like + tag your bestie in the comments + save this post! disclaimer: giveaway closes on 10/29/25 at 11:59PM and …
331 Likes • 4 Comments • 7 Shares
our guiding ophthalmologist @Dr B is here to guide you through the american academy of ophthalmology annual meeting ✨ #clinique #eyesafetypromise #aao2025
The Social Media Benchmark Report
Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.