2018 Instagram Stories Benchmark Report

“How do I know how my Instagram Stories are doing?”

Instagram Stories are hotter than ever, but it can be tough to know how you’re doing in comparison to your competitors.

We heard your cries for more information about how to measure your Story performance, so we’re rolling out the most comprehensive look yet at Instagram Stories benchmarks using more 18,000 Stories and 91,000 frames in 2018.

Here, you’ll find:

  • Data from over 500 brands on Instagram
  • Benchmarks for activity and publishing
  • Benchmarks for viewer retention
  • Benchmarks for engagement metrics such as taps, replies, and exits.
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