Skincare

Social Media Benchmarks

On social media, skincare brands know how to engage their fans: showing off the natural beauty of healthy, well-cared-for skin.

In the Past 30 Days...

POSTS PER company
PER WEEK
20.4
ENGAGEMENTS
PER POST
2.36k
ENGAGEMENT RATE
PER POST
0.40%

In the last 30 days, the average company in the Skincare landscape has grown their audience by 1.2%. Drunk Elephant grew faster than everyone else, with 8.5% growth! On average, each post in this landscape earns more than 2.36k engagements. Clinique is topping the charts with more than 7.02k engagements per post on their 82 posts in the last 30 days.

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The 2018 Social Media Benchmark Report

Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.

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