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Hair

Social Media Benchmarks

For companies in the beauty industry, hair care products are one of the major pillars. Social media enables these brands to showcase their products and learn what gets their fans energized.

In the Past 30 Days...

POSTS PER company
PER WEEK

24.3

ENGAGEMENTS
PER POST

1.39k

ENGAGEMENT RATE
PER POST

0.19%

In the last 30 days, the average company in the Hair landscape has grown their audience by 0.9%. Ouai grew faster than everyone else, with 3.4% growth! On average, each post in this landscape earns more than 1.39k engagements. OLAPLEX is topping the charts with more than 2.90k engagements per post on their 96 posts in the last 30 days.

Hair Care Companies in this Landscape

L'Oréal Professionnel USA

L'Oréal Professionnel USA

7.36M Followers

0.10% Engagement Rate

Kerastase USA

Kerastase USA

4.37M Followers

0.14% Engagement Rate

Wella

Wella

2.86M Followers

0.14% Engagement Rate

OLAPLEX

OLAPLEX

2.30M Followers

0.39% Engagement Rate

Garnier

Garnier

2.29M Followers

0.24% Engagement Rate

Ouai

Ouai

893k Followers

0.44% Engagement Rate

Oribe

Oribe

371k Followers

0.50% Engagement Rate

Pureology

Pureology

347k Followers

0.69% Engagement Rate

R+Co

R+Co

203k Followers

0.52% Engagement Rate

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Instagram

Popular Hashtags

#ValentinesDay

5 Companies Using

#haircolor

4 Companies Using

#hairstyle

4 Companies Using

#hairgoals

4 Companies Using

Top-Performing Posts

OLAPLEX

33.0k Likes • 3.47k Comments

💥It’s official! 💥We are excited to announce our newest product: OLAPLEX No°6 Bond Smoother! Leave-in reparative styling cream that eliminates frizz, hydrates, and protects!✨ Available on Olaplex.com March 4th!!! Available March 5th from our U.S. distributors. Stay tuned for more details! . . . #olaplex #olaplexlove #olaplexbondsmoother #leavein #hairtreatment #hairtips #healthyhair #6bondsmoother

Engagement Total

36.5k

Engagement Rate

2.53%

OLAPLEX

10.9k Likes • 151 Comments

We couldn’t have said it better ourselves! 📸 Allow OLAPLEX to bring out the shine your hair naturally has by repairing past damage, eliminating frizz and giving life to tired hair. Tap to try and see the #OLAPLEX difference ✨ . Photo via: sydneydavaohair . #olaplex #olaplexlove #healthyhair #selfie #4shampoo #5conditioner #olaplexshampoo #olaplexconditioner #goodhair #hairtips #hairtreatment #olaplextreatment

Engagement Total

11.0k

Engagement Rate

0.76%

Kerastase USA

5.06k Likes • 59 Comments

Give your hair a second life with our #Resistance routine. Bathe with Bain Force Architecte to rebuild damaged hair's structure. Treat with Ciment Anti-Usure a repairing anti-breakage conditioner and finally texturize with Ciment Thermique heat-styling cream designed to protect weakened hair. 📸: ymorbeauty #Kerastase #HairCare #Pic

Engagement Total

5.12k

Engagement Rate

0.66%

Kerastase USA

4.53k Likes • 65 Comments

Which #BlondAbsolu product are you the most eager to try? #YouDareWeCare #Kerastase #HairCare

Engagement Total

4.60k

Engagement Rate

0.59%

Wella

3.85k Likes • 33 Comments

Wella Passionista _hairbytfrear_ has got us truly obsessed with #ChampagnePink hair 😍 We're in love with the dusky pink shades of this beautiful color 🙌 #AskForWella #WellaPassionistas . . . #WellaLove #WellaHair #WellaColor #wella #hairinspiration #haircolor #hairpainting #hairlove #hairtalk #hairtrends #hotd #hairoftheday #instahair #hairstylist #hairdresser #hairtransformation #behindthechair #modernsalon #americansalon #pinkhair #pinkchampagnehair #duskypinkhair #pinkhairdontcare #rosebrownhair #rosehair #glossyhair

Engagement Total

3.88k

Engagement Rate

0.62%

Ouai

3.49k Likes • 71 Comments

For years, we’ve seen the comments and read all the DMS asking us to bring OUAI to India 🇮🇳. And after years of working to make this happen, we can FINALLY announce that for the first time ever, you can shop OUAI sephora_india. We can’t OUAI-t to meet you ✨

Engagement Total

3.56k

Engagement Rate

0.46%

L'Oréal Professionnel USA

3.38k Likes • 58 Comments

Hair by stolarsky_daniel ✂️🎨 Hair goal alert 🚨 Her hair looks so silky and shiny that we can almost see our own reflection ✨ Formula: ➡️ Use 50ml (3/4 Majirel 3 + 1/4 Majirel 2.10) + 75ml 6% / 20 volumes ➡️ Take through on the lengths and ends with 50ml (Majirel Cool Cover 8.11 + 4 cm Majirel …

Engagement Total

3.44k

Engagement Rate

0.32%

Wella

3.37k Likes • 43 Comments

We love how scruplessalonspa has taken this cedar brown #naturalhaircolor and upgraded it with a subtle color melt 🍯 We're low-key obsessing over that gorgeous, glossy finish 👏 #AskForWella . . . FORMULA: #ColorTouch 7/73, with a final color on top using Color Touch 6/1 . . . #WellaLove #WellaHair #WellaColor #wella #hairinspiration #haircolor #hairpainting #hairlove #hairtalk #hairtrends #hotd #hairoftheday #instahair #hairstylist #hairdresser #hairtransformation …

Engagement Total

3.42k

Engagement Rate

0.54%

R+Co

1.59k Likes • 1.20k Comments

#GIVEAWAY 💎 We're closing out our Week of Gem-Inspired Giveaways with something MAJOR!!! Day 5: Win a stash of R+Co products including our *new* GEMSTONE Color Shampoo + Conditioner + a pair of Mini Stud Earrings c/o ippolitajewelry! To enter [1] Follow randco + ippolitajewelry [2] Tag a friend in post comments [*Must be located …

Engagement Total

2.79k

Engagement Rate

1.59%

Garnier

2.69k Likes • 51 Comments

If you have the #winterblues, give your locks a tease of #summer with #WholeBlends Hydrating. Blended with: 🌱Aloe Vera, known to soothe and moisturize and 🥥Coconut Water, known to intensely hydrate hair. PS: you'll love the beachy fragrance too! Blended makes us better. Exclusively Walmart. - #ourblend #blendedmakesusbetter #blendedingredients #coconut #coconutwater #aloevera #haircare #hair #instaair #healthyhair #hairgoals #shampoo

Engagement Total

2.75k

Engagement Rate

0.82%

Oribe

1.28k Likes • 11 Comments

Give your locks some TLC with Ultra Gentle Shampoo and Conditioner. ☁️ #oribeobsessed

Engagement Total

1.29k

Engagement Rate

0.49%

Pureology

390 Likes • 10 Comments

How gorgeous is this half up look by emily.alders 💜Keep your color in its best condition by always using our #1 multitasker Color Fanatic! #pureologylove #colorcare #vegan

Engagement Total

400

Engagement Rate

0.85%

Facebook

Post Type Breakdown

22% Video

<0.01% Engagement Rate

67% Image

<0.01% Engagement Rate

11% Other

0.03% Engagement Rate

Top-Performing Posts

OLAPLEX

1.16k Reactions • 235 Comments • 296 Shares

💥It’s official! 💥 We are excited to announce our newest product: OLAPLEX No°6 Bond Smoother! Available on Olaplex.com March 4th! Stay tuned for more details!

Engagement Total

1.69k

Engagement Rate

0.20%

View On Facebook

OLAPLEX

1.15k Reactions • 139 Comments • 348 Shares

Who’s excited to try OLAPLEX N°6 BOND SMOOTHER?! 🤩 ✨ Available March 4th on OLAPLEX.com & March 5th for US distributors!

Engagement Total

1.64k

Engagement Rate

0.20%

View On Facebook

Oribe

72 Reactions • 1 Comments • 6 Shares

Give your locks some TLC with Ultra Gentle Shampoo and Conditioner #oribeobsessed

Engagement Total

Engagement Rate

0.10%

View On Facebook

R+Co

25 Reactions • 31 Comments • 1 Shares

#GIVEAWAY 💎 We're closing out our Week of Gem-Inspired Giveaways with something MAJOR!!! Day 5: Win a stash of R+Co products including our *new* GEMSTONE Color Shampoo + Conditioner + a pair of Mini Stud Earrings c/o @ippolitajewelry! To enter [1] Follow @randco + @ippolitajewelry [2] Tag a friend in post comments [*Must be located …

Engagement Total

Engagement Rate

0.23%

View On Facebook

Kerastase USA

29 Reactions • 1 Comments • 1 Shares

Enter to win the ultimate self care package ✨ Includes 8 of our hair masks plus product from IT Cosmetics and essie! Enter here: http://bit.ly/2DLkTsH #KerastaseUSA

Engagement Total

Engagement Rate

<0.01%

View On Facebook

Oribe

28 Reactions • 0 Comments • 3 Shares

Iconic. ✨ Get The Classic Blowout by applying Imperial Blowout before blow drying and Imperméable to finish. #oribeobsessed

Engagement Total

Engagement Rate

0.04%

View On Facebook

R+Co

16 Reactions • 0 Comments • 8 Shares

💥

Engagement Total

Engagement Rate

0.10%

View On Facebook

Ouai

19 Reactions • 1 Comments • 0 Shares

Best part? It only takes a few minutes.

Engagement Total

Engagement Rate

0.02%

View On Facebook

Wella

13 Reactions • 0 Comments • 3 Shares

“We have the opportunity with the new Koleston Perfect to offer every kind of color technique service because the color of today and the technology really allows us to do it.” Coty Global Ambassador Rossano Ferretti explores the capabilities of our purest hair color yet, in his new collection, ‘Pure Color’ 🎨🖌 Launching soon! #AskForWella #KolestonPerfect #RossanoxWella

Engagement Total

Engagement Rate

<0.01%

View On Facebook

Kerastase USA

11 Reactions • 0 Comments • 1 Shares

Meet Hanalei Reponty-Gudauskas, surfer, model, ethical swimwear designer, and ash blonde. Discover the perfect routine to care for ash blonde hair. Shop now: http://bit.ly/2N7vNNK #YouDareWeCare #BlondAbsolu

Engagement Total

Engagement Rate

<0.01%

View On Facebook

Ouai

10 Reactions • 0 Comments • 2 Shares

Never a dull moment.

Engagement Total

Engagement Rate

0.01%

View On Facebook

L'Oréal Professionnel USA

8 Reactions • 0 Comments • 3 Shares

Ten years ago, we brought technology and innovation to the forefront of permanent hair color with INOA, our ammonia-free line. INOA is 60% oil, delivering 6 weeks of intense hydration while depositing beautiful color. Learn more: http://bit.ly/2Ta74xT

Engagement Total

Engagement Rate

<0.01%

View On Facebook

Twitter

Popular Hashtags

#healthyhair

2 Companies Using

#haircare

2 Companies Using

#ValentinesDay

2 Companies Using

#selfcare

2 Companies Using

Top-Performing Posts

OLAPLEX

38 Likes • 13 Retweets

💥It’s official!💥We are excited to announce our newest product: OLAPLEX No°6 Bond Smoother! Available on Olaplex.com March 4th! Available March 5th from our U.S. distributors. Stay tuned for more details! #olaplex #olaplexbondsmoother #leavein #hairtreatment pic.twitter.com/RSSVMHsKxi

Engagement Total

Engagement Rate

0.27%

View On Twitter

OLAPLEX

29 Likes • 10 Retweets

We couldn’t of said it better ourselves! 📸 Allow OLAPLEX to bring out the shine your hair naturally has by repairing past damage, eliminating frizz and giving life to tired hair. Tap to try and see the #OLAPLEX difference ✨ Photo by: @sydneydavaohair #olaplex #hairtrearment pic.twitter.com/ixfAnydLY2

Engagement Total

Engagement Rate

0.21%

View On Twitter

Garnier

27 Likes • 3 Retweets

If you have the #winterblues, give your locks a tease of #summer with #WholeBlends Hydrating. Blended with: 🌱Aloe Vera, known to soothe and moisturize and 🥥Coconut Water, know to intensely hydrate hair. Exclusively @Walmart . #ourblend #blendedmakesusbetter pic.twitter.com/A9giTDygJF

Engagement Total

Engagement Rate

0.09%

View On Twitter

OLAPLEX

24 Likes • 5 Retweets

Who’s excited to try OLAPLEX N°6 BOND SMOOTHER?! 🤩 ✨ Available March 4th on OLAPLEX.com & March 5th for US distributors! allure.com/story/olaplex-… pic.twitter.com/mDTjXzoLif

Engagement Total

Engagement Rate

0.16%

View On Twitter

Garnier

21 Likes • 5 Retweets

If you love #WholeBlends Honey Treasures, then you'll love our NEW addition, Miracle Nectar! This 10-in-1 leave-in treatment is a must have to repair and nourish hair. Bonus points: you'll love its sweet smell 🐝 Blended makes us better #ourblend #blendedmakesusbetter #haircare pic.twitter.com/RQrIKPYias

Engagement Total

Engagement Rate

0.08%

View On Twitter

Garnier

20 Likes • 3 Retweets

How often do you scrub? We love incorporating Glow Boost 2-in-1 Facial Mask + Scrub into our daily routine to exfoliate skin. Tag a friend that would love this! 📸: @pinchme #apricot #glowingskin #glowup pic.twitter.com/6BYZpl8rQr

Engagement Total

Engagement Rate

0.07%

View On Twitter

Wella

9 Likes • 2 Retweets

Grounded in the philosophy of freedom, Coty Global Ambassador Rossano Ferretti's new collection, ‘Pure Color’ is an exploration of hair color as a celebration of personality 🎨🙌 Coming soon! #AskForWella #KolestonPerfect #RossanoxWella pic.twitter.com/seLizwEL8w

Engagement Total

Engagement Rate

0.03%

View On Twitter

Wella

8 Likes • 2 Retweets

Today we’re celebrating 21 years of our plant-based hair color, EOS! 🌟 Created from natural colorants derived from henna, cassia and indigo, EOS is designed for a smooth application with zero compromise on color intensity 🍃 #AskForWella #WellaEOS pic.twitter.com/bXDUpflMff

Engagement Total

Engagement Rate

0.03%

View On Twitter

Wella

7 Likes • 2 Retweets

“We have the opportunity with the new Koleston Perfect to offer every kind of color technique service because the color of today and the technology really allows us to.” @RossanoFerretti explores the capabilities of hair color in his 'Pure Color’ collection 🎨🖌 #AskForWella pic.twitter.com/N8PJ72FIr9

Engagement Total

Engagement Rate

0.02%

View On Twitter

Kerastase USA

4 Likes • 2 Retweets

Enter to win the ultimate self care package ✨ Includes 8 of our hair masks plus product from IT Cosmetics and essie! Enter here: bit.ly/2ttTxSZ #KerastaseUSA pic.twitter.com/etjpyxKgx3

Engagement Total

Engagement Rate

0.04%

View On Twitter

Kerastase USA

2 Likes • 0 Retweets

Meet Hanalei, surfer, model, ethical swimwear designer, and ash blonde. Discover the perfect routine to care for ash blonde hair. Shop now: bit.ly/2IijsaF #YouDareWeCare #BlondAbsolu pic.twitter.com/kcpGBWFcEY

Engagement Total

Engagement Rate

0.01%

View On Twitter

Kerastase USA

1 Likes • 0 Retweets

Meet Emma-Louise Connolly; model, fashion designer, and golden blonde. Discover the perfect routine to care for golden blonde hair: bit.ly/2T67fKn #YouDareWeCare #BlondAbsolu pic.twitter.com/beIaW4qWOG

Engagement Total

Engagement Rate

<0.01%

View On Twitter

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