Hair

Social Media Benchmarks

For companies in the beauty industry, hair care products are one of the major pillars. Social media enables these brands to showcase their products and learn what gets their fans energized.

In the Past 30 Days...

POSTS PER company
PER WEEK
24.2
ENGAGEMENTS
PER POST
1.51k
ENGAGEMENT RATE
PER POST
0.19%

In the last 30 days, the average company in the Hair landscape has grown their audience by 0.9%. Ouai grew faster than everyone else, with 4.4% growth! On average, each post in this landscape earns more than 1.51k engagements. OLAPLEX is topping the charts with more than 6.24k engagements per post on their 53 posts in the last 30 days.

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The 2018 Social Media Benchmark Report

Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.

Read the report