Hair

Social Media Benchmarks

For companies in the beauty industry, hair care products are one of the major pillars. Social media enables these brands to showcase their products and learn what gets their fans energized.

In the Past 30 Days...

POSTS PER company
PER WEEK
21.2
ENGAGEMENTS
PER POST
1.22k
ENGAGEMENT RATE
PER POST
0.13%

In the last 30 days, the average company in the Hair landscape has grown their audience by 0.6%. R+Co grew faster than everyone else, with 1.4% growth! On average, each post in this landscape earns more than 1.22k engagements. Kerastase USA is topping the charts with more than 1.91k engagements per post on their 126 posts in the last 30 days.

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The 2019 Social Media Benchmark Report

Ready to see how you stack up to your industry’s top social performers? Review the latest metrics on channels, engagement, post types, and more.

Read the report