Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

Avoid the Duck Face (and other Infographics that won’t disappoint)

When I purchased my first textbook as a college freshman, I was very disappointed to learn that “grown-up” textbooks don’t have pictures. Imagine my excitement when I discovered the infographic, a bundle of joy born from the magical union of a textbook and a picture book. As I have such a great love for infographics, it seemed appropriate that they be featured in our first “Weekly Roundup”.

 1.  How to Create the Perfect Facebook Profile Picture (No Duckface Allowed!)

Click the image to view the full infographic.
Click the image to make sure you have a killer Facebook profile picture.

Do you have a friend who is constantly uploading selfies, or even worse, duck face selfies (shock horror!)? I know I do! After seeing three duck face pictures on Facebook today, I just had to express my frustration – so, I did what every social media junky would, I posted my frustrations on Facebook. “Ok, I get it….the duck face makes your face look skinny. But it also gives you premature wrinkles. So stop, just stop.” From the 20 likes in less than five minutes, it was evident that many other people dislike the duck face as much as I do, including Jim Dougherty.

Jim Dougherty’s infographic walks you through every possible profile picture choice and lets you know whether or not it’s worthy of the “front page”. If you cannot decide if your potential profile picture is awesome or annoying, keep this infographic on hand and you’ll be sure to make the right choice. Similarly, if you have a friend who continuously makes poor profile picture choices, do them a solid and send them the link to this infographic.

2.  200 Ranking Factors in the Google Algorithm

Click to view the infographic in all its glory!

Click to view this infographic in all its glory!

Let me first start off by saying that this infographic is a BEAST! I can’t even begin to imagine the amount of time and research it took the brave people at Backlinko and SingleGrain to put this masterpiece together. This infographic is comprised of approximately 200 ranking signals that are thought to be used in Google’s ranking algorithm. It covers domain factors, page-level factors, site-level factors, backlink factors, user interaction, special algorithm rules, as well as many other factors that influence Google search. If you consider yourself a straight up noob or an SEO aficionado, there is plenty to be learned from this glorious infographic.

3.  Four Ways to Use Social Media to Boost Events

Click the image to see the full infographic

Click the image to find out how you can boost your events using social media.

Organizing an event can be challenging, but the real difficulty lies in actually getting people to attend your events. Whether you are putting together a fundraiser, webinar, or an auction, social media should be your right hand man. Eventility has done an amazing job at creating an infographic that not only highlights the importance of social media in planning events, but also discusses how and why you should be incorporating social media both during and after events for optimum results. With really useful statistics and a step by step guide to organize and promote an event, enhance the live experience of an event, and extend the lifetime value of an event, you’d be doing yourself a huge disservice if you didn’t check this infographic out.

4.  Seven Types of Social Media Fans

Click the image to see the infographic in its entirety.

Click the image to see the infographic in its entirety.

If you are trying to engage with your followers on social media but are having very little success, it could be that you don’t know how to interact with the different types of fans you have. Much like people come in all shapes and sizes, there is not one standard type of Facebook fan or Twitter follower. This infographic covers it all! From the Silent Follower to the Loyal Fan, and everything in between, you’ll learn how to make the most out of each and everyone of your followers – including the most dreaded, Unhappy Customer.

 

5.  What Makes a Successful Social Media Campaign

Click the image to learn how you can use social media to create a successful social media campaign.

Click the image to learn how you can use social media to create a successful social media campaign.

I’ve seen a few amazing social media campaigns and a million awful ones (can we say #McDStories?). In this glorious little gem of an infographic, you’ll learn all you need to know to ensure a successful campaign. Shae Bennet’s detailed descriptions of what you should and should not do on Twitter, LinkedIn, and Facebook are deserving of a shiny gold star. If you’re planning on embarking on a social media campaign journey, I strongly suggest checking out Shae’s infographic – because it’s hard to bounce back from a campaign disaster (just ask McDonald’s).

I want to hear from you!

There you have it, the top five infographics of the week (in my humble opinion). With infographics flooding the interwebs, finding a great one is like finding a diamond in the rough – but while they may be an endangered species, these examples of great infographics prove that they are certainly not extinct.

From here I leave you with a few questions: What are your favorite infographics? What do you think sets an excellent one apart? Let me know in the comments below, I’d love to hear your thoughts!

 

 

About Danielle Prager

Danielle is a digital marketing expert. She is always searching for or helping others learn the latest tips and tricks to improving social media, content marketing and other digital areas. When she's not working, she likes to spend her time keeping up to date on pop culture, getting her yoga on, and obsessing over how awesome the 90s were. You can find her on Twitter, @Danielle_Prager , and on Google+.

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