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Top Colleges and Universities Standardize on Rival IQ for Social Media Marketing Analytics

Rival IQ helps institutions of higher education increase engagement, optimize strategy, prove social value and amplify social marketing efforts. 

Group of college students hanging out in a park

We’ve all heard the phrase, “the student teaches the teacher,” and in the case of social media, it’s true. Students are teaching colleges and universities across the country a thing or two about how to effectively communicate in clever, bite-sized posts. The best part is that higher ed institutions are listening carefully. It’s probably because social media continues to be a rapidly growing and developing part of the modern marketing mix.

As a communications marketer, I seem to hear about new social channels popping up on a weekly basis. The granddaddy’s of social media, such as Facebook, Twitter, and YouTube, are shipping new features faster than marketers can figure out how to best leverage them. The higher ed industry has figured out where to communicate with their core audience; via social media. However, with an audience of 17 – 23-year-olds who are consistently redefining trends and experimenting with the latest platforms, they have the unique set of challenges of staying witty, relevant and engaging. Their focus on staying on top of their social game is evident with the growth in the number of colleges and universities standardizing on Rival IQ to analyze social media activities, prove social media value and empower strategic, data-driven decisions around social content.

Live on Instagram - College students are always testing out new social media features


Another all too common challenge universities and colleges face is speaking to a wide range of audience segments; students, alumni, parents, and fans.

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We have a vast and diverse social audience at the University of Kentucky,” said Katy Bennett, assistant marketing director at the University of Kentucky. “Our fans want to know the latest about our NCAA Division I athletics, our alumni want to hear about the transformation on campus and how to get involved, and our students want to see themselves reflected on our social channels. Rival IQ empowers us to understand each segment of the Big Blue Nation and craft content that’s inclusive, valuable and most engaging to each audience segment.”

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The success of Xavier University’s athletic program drives a great deal of social media engagement with fans,” said Patrick Dillon, director of marketing for Xavier University Athletics. “Rival IQ allows us to magnify results by identifying the most engaging content, automating access to data and enabling us to prove the value of our social media efforts.


Highlighting the success that higher education institutions have seen leveraging Rival IQ technology, the Council for the Advancement and Support of Education (CASE) selected Rival IQ chief executive officer John Clark and Up&Up Digital Marketing Manager Jeremiah Barba as keynote speakers for their Social Media and Community conference. Their session called “Winning Higher Education Social Media Engagement” is was held on March 14th, 2017 at the Omni Hotel at California Plaza in Los Angeles.


Social media has become a must-have for universities and colleges to attract prospective students and parents, strengthen branding, and create a community with students, fans, and alumni,” said John Clark, CEO at Rival IQ. “Our customers trust Rival IQ to help them understand how to leverage social media to accomplish these objectives.”

Among the institutions of higher education standardizing on Rival IQ in the United States and around the world are Arizona State University, Australian National University, Herzing University, Hillsdale College, Indiana University, Leeds School of Business, University of Colorado, University of Southern California, Memphis University, University of Kentucky, University of North Texas, University of Tasmania, and the University of British Columbia Sauder School of Business, Xavier University, among others.
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Rival IQ helps digital marketers make more informed content decisions, better understand their audiences and improve their social media engagement using Rival IQ’s clear analytics and competitive intelligence insights. Marketing teams in higher ed looking for actionable social media analytics and competitive insights can visit the Rival IQ website and start a free trial of Rival IQ and build out their competitive landscape.



You can view the full press release at http://www.prweb.com/releases/rivaliq/higher-ed/prweb14146914.htm

About Danica Benson

Originally from the Portland Metro Area, Danica migrated north to work as a marketer in the startup arena. She’s a small business advocate bringing her passion to the tech world. Outside of the office, Danica spends her free time on outdoor adventures and exploring the great city of Seattle.

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