Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

Today we will be talking about two of my favorite things: Facebook and cereal. In order to combine my two loves, I decided to track the top cereal brands’ Facebook progress in Rival IQ. As you can see from my Cereal Genius score above (36/41), I am extremely qualified for the job. Best Cereals According […]

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There’s something about watching others “fall flat on their face” that amuses people like nothing else. I’ll be the first to admit it – nothing gets Diet Coke to shoot out of my nose quite like GloZell choking up a storm during her cinnamon challenge (if you haven’t watched this video, you must do so right […]

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You’ve penciled in your first meeting with a prospective customer. You may be tempted to go out and celebrate this accomplishment – but before you get all excited you should ask yourself: have you done enough preliminary research? If the answer is yes, congratulations! If it’s a “no” or “I’m not sure”, not to worry […]

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Are your social media efforts working? It’s so easy for us to become hyper focused on the creation and execution of an elaborate social media strategy that we often fail to check and see if our attempts are even resonating in the market. In today’s post, I’ll be discussing an alternative route to revamping your social media […]

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I know what you’re thinking, that is Kevin McCallister’s response to Miley Cyrus’ VMA performance – close, but no cigar. It’s his response to Dr. Phil’s tweet: “If a girl is drunk, is it OK to have sex with her? Reply yes or no to @drphil #teensaccused.” We’ve all seen them or read about them as […]

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When it comes to online marketing, a brand message is seen one instant and replaced by another company’s message the very next second. Staying top-of-mind with your audience is vitally important for converting leads into customers, particularly in the e-commerce world where short-lived, flash sales and 48-hour promotions are common. In today’s post I’ll cover five […]

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Is your company active on Twitter? If you answered yes, then good for you. If you answered no, then you have to get with the program! Twitter is essential to your marketing strategy. Don’t believe me? Here are some statistics and facts that will have you running to your Twitter account before you can say […]

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Including influencer marketing strategy in your marketing plan is a must have, no matter how large or small your company. Engaging with influential experts and further developing these relationships can accelerate lead generation, build trust and increase brand awareness. Additionally, it’s a great way to get feedback on the product or service you offer. A tweet or […]

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Most people aspire to have a job they look forward to doing each and every day – and while many of us will reach that goal, there is no escaping the stressors that comes with any dream job. When you care so much about your work, it’s inevitable that a “side effect” of that passion […]

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If digital marketing is a part of your daily work routine, then there is not a single doubt in my mind that a good portion of your day is spent reading. It might be a blog post on how to improve your email marketing strategy or an article on how to leverage Twitter to reach your marketing […]

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