Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

When I purchased my first textbook as a college freshman, I was very disappointed to learn that “grown-up” textbooks don’t have pictures. Imagine my excitement when I discovered the infographic, a bundle of joy born from the magical union of a textbook and a picture book. As I have such a great love for infographics, […]

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Title tags should be the cornerstone of your SEO strategy. They communicate with two equally important audiences – the search engines and your prospects. The keywords in your tag are used in search algorithms to factor where your page will rank among the returned results. Then, that same phrase will appear as the first line […]

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Social Engagement Scores, Comments, Likes, and Shares You’re trying to build a community using your social channels, and you post all the time.  Perhaps your competitors post more than you, perhaps they post less. The question is, “are you getting the social engagement from your communities that will eventually help you to your goals?” We’ve […]

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I bet you didn’t think that a company about makeup and nail polish could school you on creating amazing customer engagement. One of the many benefits of working at Rival IQ is that we can use our own product to follow our favorite companies. A company that I’ve been following for a while now is […]

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Twitter has grown into an enormous microblogging community with a unique culture and distinct style. And a key component of Twitter’s success is . . .the hashtag! Ah, how we love that little waffle shaped symbol that allows us to filter tweets and emphasize certain topics.  And it has expanded from Twitter with social media hashtags now serving as […]

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We’re back, and we’ve missed you Hi everyone! It’s been a while since we’ve updated you about everything Rival IQ. Did you miss us? We certainly missed you. We’ve been working hard delivering lots of Rival IQ goodness including some feature updates around Google Plus, and we wanted to let you know we’ve been cooking […]

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We’ve reached a time when social media is not only a way to interact with friends, but is also a powerful marketing tool for businesses. But as much as social media can be useful to your marketing strategy, it can also be a serious distraction. Whether it’s browsing your favorite blogs or chatting with friends […]

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If you are a good marketer, you have probably heard the buzz of how important Google+ is to your marketing strategy – and if you are anything like me, you probably ignored it in the beginning.  As time went by for me, that “Google+ Buzz” grew increasingly louder. It was when I first started doing […]

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[Author Note: This post was originally written to be published simultaneous with and in support of the April update for the GeekWire 200.  The folks at GeekWire liked it enough that they wound up publishing virtually the entire post on their site.  My intention isn’t to duplicate the post but I wanted to post it on […]

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Most marketers will agree that competitor research is key when establishing a marketing strategy. The question is, how many marketers continue to monitor their competitors after the initial research is done? You don’t want your business to start losing customers because your competitor has upped their game. In this post, we’re going to show what […]

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