Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

Including influencer marketing strategy in your marketing plan is a must have, no matter how large or small your company. Engaging with influential experts and further developing these relationships can accelerate lead generation, build trust and increase brand awareness. Additionally, it’s a great way to get feedback on the product or service you offer. A tweet or […]

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Most people aspire to have a job they look forward to doing each and every day – and while many of us will reach that goal, there is no escaping the stressors that comes with any dream job. When you care so much about your work, it’s inevitable that a “side effect” of that passion […]

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If digital marketing is a part of your daily work routine, then there is not a single doubt in my mind that a good portion of your day is spent reading. It might be a blog post on how to improve your email marketing strategy or an article on how to leverage Twitter to reach your marketing […]

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Do you spend hours upon hours writing amazing blog posts but only have five people reading them? Maybe you have a large number of readers but your reader growth has plateaued. Having a blog requires constant work, and there is always room for improvement. Our last roundup included our top five content marketing posts. This […]

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Unless you live under a rock, you know that Twitter is critical to your marketing strategy. But what separates a Twitter novice from a Twitter superstar? In order to answer this question, I’ve decided to follow three of my favorite designer brands in Rival IQ. These three brands, Gucci, Prada, and Burberry, will partake in […]

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It’s no secret that content is essential to your marketing strategy. If you spend a mere five minutes dabbling through your Twitter feed, you are sure to come across at least a few posts that discuss the importance of content marketing. In an attempt to avoid sounding like a broken record, and being the nice […]

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If you want to make sure you have a leg up in the game of online rankings, then competitor research is a must. This especially goes for small or local businesses, as they have to go for geo-targeted keywords along with the best keywords for their industry. In this post, we’re going to look at the various things small […]

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A change of pace – blogging on Unbounce this week. Hey happy blog readers!  This week we partnered up with Unbounce and did a guest post on their blog about how to do a review, refresh and upgrade on your social media bios.  Something you should do at least every 3 months. Think about it, […]

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When I purchased my first textbook as a college freshman, I was very disappointed to learn that “grown-up” textbooks don’t have pictures. Imagine my excitement when I discovered the infographic, a bundle of joy born from the magical union of a textbook and a picture book. As I have such a great love for infographics, […]

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Title tags should be the cornerstone of your SEO strategy. They communicate with two equally important audiences – the search engines and your prospects. The keywords in your tag are used in search algorithms to factor where your page will rank among the returned results. Then, that same phrase will appear as the first line […]

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