Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

This week I taught a training session on Building an Integrated Marketing Plan as part of our Marketing Superhero Bootcamp series. I was a bit overwhelmed at the number of questions at the end of session, so I thought it would be better to actually answer the questions via our blog. This is the first […]

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Today, we kicked off our Marketing Superhero Bootcamp with an awesome session by Rand Fishkin, the Founder and Wizard of Moz. His session on “Why Content Marketing Fails” was entertaining, and I was only sorry we couldn’t hear the audience’s laughter. There were many gems in Rand’s training session, such as content marketing takes time […]

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It’s estimated that as much as 90% of the buying process is now completed before a customer even reaches out to a company’s sales department. Rather than learning about the product from a person, most buyers prefer to do their own research. This is true for both B2B (business-to-business) and B2C (business-to-consumer). Often, the research comes […]

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5 Reasons Why Technical Documentation Belongs in Marketing In the ordinary course of high-tech organizations, technical content teams get slotted in a wide variety of departments, but usually somewhere lost in engineering. This is because technical content – also know as technical publications or technical documentation or information development or . . . well, you get the picture – […]

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Thanks to rapid-fire news feeds, constantly changing user interfaces and shifting promotional policies, social media sites are constantly making it more challenging for digital marketers to connect with their followers. Because of this, creating eye-catching, show-stopping social media content is more important than ever. It’s easy to admit the importance in posting only the best […]

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The most popular resolutions every year are fairly basic: Lose weight, stop smoking or get more exercise. But I want to focus on resolutions that don’t just impact your personal health but the health and fitness level of your business! We need marketing resolutions that lead us down the path to marketing Nirvana – that happy place where your […]

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We’re about to put 2014 to rest and usher in a new year of startups, evolving technology and new digital marketing trends. While I don’t own an actual crystal ball, I thought I would peer into my virtual one and foretell my digital marketing predictions for 2015. Prediction #1:  More Original Video Content   Brands […]

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As we have done every year for the past 10 years or so, my husband and I joined our family for a reunion in Las Vegas the weekend before Christmas. We stay off the strip near suburbia and Uncle Tommy’s house, and tradition now dictates we always stay at Sam’s Town – where the local’s gamble and […]

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How the Hacker-Grinch Stole Christmas The war between leading gamer consoles, pitting PS4 vs Xbox One, is not a new battle. This holiday season was no different, with never-ending online chatter comparing the two products, and consoles flying off both physical and virtual shelves. However, this year did bring a new entrant to the gamer […]

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Prior to the last couple of weeks, the most common hashtags on Instagram were joyful phrases, such as #happyholidays. But lately, Instagrammers have taken a defensive posture, begging the fast-growing social network to not delete their accounts. What’s up? Well, during December 2014, Instagram community standards took front stage, as Instagram began cracking down and deleting potentially bogus accounts, as well […]

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