Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

How the Hacker-Grinch Stole Christmas The war between leading gamer consoles, pitting PS4 vs Xbox One, is not a new battle. This holiday season was no different, with never-ending online chatter comparing the two products, and consoles flying off both physical and virtual shelves. However, this year did bring a new entrant to the gamer […]

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Prior to the last couple of weeks, the most common hashtags on Instagram were joyful phrases, such as #happyholidays. But lately, Instagrammers have taken a defensive posture, begging the fast-growing social network to not delete their accounts. What’s up? Well, during December 2014, Instagram community standards took front stage, as Instagram began cracking down and deleting potentially bogus accounts, as well […]

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Research Identifies Six Twitter Community Archetypes A recent collaboration between the Pew Internet Research Project and the Social Media Research Foundation (SMRF) has identified 6 “archetypes” for the types of conversation networks that form among Twitter users. Replies, mentions and connections among users were all captured and used to create a network map for each topic’s participants. […]

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This week I was in New York City attending one of my favorite events of the year, Women of the Channel, or WOTC as it’s fondly called. I’ve been going to this conference for four years and speaking at it for the past three. Many men have asked me why we need a conference just […]

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I give a lot of Rival IQ demos to prospective customers. As part of this process, I show off our “Landscape Overview”, which includes the relative balance of fans across six top social networks. One thing that always surprises me, and most of our potential customers, is the significant number of brands with an active Google […]

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By now, you’ve probably seen the buzz about the latest Penguin 3 update from Google, and possibly seen its effect on your website. If you gained position in the search engine pages, good for you! That means you’re doing something right or maybe your competitors did something completely wrong. But if you’re like many marketers, you […]

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Brand Marketers Take On Instagram Instagram has become one of the hottest social networks out there, so it comes as no surprise that brands are looking for ways to fully leverage Instagram’s 200+ million users. According to Scott Galloway, professor at Stern School of Business, Instagram’s engagement rate is 15 to 25 times higher than those of […]

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With a distinct absence of Candy Crush Saga invites and political posts from your Great Aunt June, Instagram is definitely one of the hottest social spots for the young, hip and trendy. Whether you’re an Earlybird or Lo-Fi filter fan (like I am), or even a Kelvin hater, Instagram photo contests or campaigns are a great way […]

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Do You Know Your Competitor’s Influencers and Reach on Twitter? Twitter has become a critical social media network for companies marketing to both consumers and businesses. From this, there has emerged key influencers for every industry and market that attract a strong following, extend a brand’s reach, influence sentiment and drive conversations about a brand. But […]

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‘Tis the Season for Mobile Providers to Tweet Now that the holiday season is in full swing, everyone is looking for the perfect gift for their near and dear. With the abundance of mobile devices on the market, it’s easy to meet the needs of everyone on your shopping list with a little bit of […]

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