Rival IQ Insights

Tips and Lessons to Help You Conquer the Digital Marketing Universe

Grocery shopping is a tedious errand, but its necessity makes it a significant portion of our lives. And most people have their favorite grocery store. To find out those favorites, Consumer Reports last year did  a ranking of the top supermarkets in the U.S.  Wegmans Food Markets was ranked the No. 1 supermarket in the country by the […]

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Appeasing the SERP (Search Engine Results Page) is the golden snitch of online marketing. Finding the right mix of SEO, PPC, backlinks and quality content can land your website in a sweet spot with search. It’s not an easy task, though, especially with all the recent changes. Too often, these different strategic areas are siloed in […]

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The RRI is a scoring system and analysis of a market on social media designed to provide a competitive and data-driven view across key social media measurements.   Today, we released our inaugural Rival Results Index (RRI) social media rankings report. The RRI is a scoring system for any select market on social media. It is designed to provide a […]

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You Can’t Build Online Branding Alone As anyone who has ever been a social media or web manager knows, it’s nearly impossible to have a great online branding presence if you are the only person worrying about it in the company. Back in 2008, when I was the first ever Director of Social Media for Fisher Communications, […]

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How can advertisers get your attention in this multiscreen world? If only we lived in A Clockwork Orange world (as disturbing as that might be), we’d at least never have to worry about whether people were paying attention to our ads. We know from a recent post here at the Rival IQ Blog that understanding […]

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In our final Marketing Superhero Bootcamp training session, social media expert Peg Fitzpatrick provided a plethora of tips, tricks and must do’s. In my mind, the common thread throughout the course was her focus on “quality”.  Too often, we get focused on the quantity of posts or adding any old image we find or posting irrelevant […]

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Amidst all the puns, polls and that cute picture of Alfred, today’s session of the #MarketingBootcamp left me wanting to rip apart every website I have ever worked on and fix everything I clearly did not do right. Thank you, Ian Lurie. Your presentation on the truth about SEO and PPC actually left me wanting to get […]

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This week I taught a training session on Building an Integrated Marketing Plan as part of our Marketing Superhero Bootcamp series. I was a bit overwhelmed at the number of questions at the end of session, so I thought it would be better to actually answer the questions via our blog. This is the first […]

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Today, we kicked off our Marketing Superhero Bootcamp with an awesome session by Rand Fishkin, the Founder and Wizard of Moz. His session on “Why Content Marketing Fails” was entertaining, and I was only sorry we couldn’t hear the audience’s laughter. There were many gems in Rand’s training session, such as content marketing takes time […]

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It’s estimated that as much as 90% of the buying process is now completed before a customer even reaches out to a company’s sales department. Rather than learning about the product from a person, most buyers prefer to do their own research. This is true for both B2B (business-to-business) and B2C (business-to-consumer). Often, the research comes […]

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