MozCon Day 2: Takeaways from Every Speaker

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MozCon Rise of Google

1 Key Takeaway From Every MozCon 2015 Day 2 Speaker

Mobilegeddon Or Not: It’s All About Mobile

Marshall Simmonds: Mobilegeddon didn’t come, it’s been here. In the last 18 months, we have seen +122% mobile growth. Google just got us off our butts and make our sites responsive.

Pete Meyers: Google is a commercial ecosystem. So, how can you beat Google’s knowledge box? Start by building deep content — keep changing and updating it.

MozCon 2015 Its All About Mobile

Cindy Krum: Mobile SEO is different because it’s less about rankings and more about successful traffic and interactions.

Start Thinking About SEO Strategy Like A Business Plan

Purna Virji: We are the CEOs of SEO at our companies. Put your executive hat on, take aspects of business plans and convert it into an SEO strategy plan.

MozCon 2015 SEO CEO

Mary Bowling: Use projects and case studies on your site to build pages. You will never run out of content to write about.

Email Marketing is Still Powerful

Tamara Gielen: The average attention span on the internet is 8 seconds. The sender name of an email is more important than the subject line when deciding if an email will be opened!

Go Beyond Metrics and Understand Your Users

Adam Singer: Don’t just look at KPIs — actually understand your users. With that said, don’t ask people to sign-up or buy on first visit. After all, you wouldn’t ask someone to marry you on the first date.

Rich Millington: Communities grow gradually. You need a small group of believers before growing that group. Start with your friends, not strangers!

MozCon 2015 User Are Improtant

Smart Marketers Disrupt Themselves

Wil Reynolds: We talk about companies being disruptive. But in reality, it’s all about understanding your customers and their needs. 

Unleash Your Inner Marketing Superhero!

MozCon day two delivered some fantastic wisdom on the digital marketing community — from understanding changes to the Google algorithm to growth hacking.

Also, you can download each presenter’s complete deck here:

Manpreet Kalra

Manpreet Kalra is a Digital Marketing Superhero at Rival IQ. Her superpowers span the digital universe - she can often be seen doing 50 things at once while posting a 140-character Tweet about it. Originally from Silicon Valley, her startup journey began in 2008 while working for Togetherville, which was later acquired by the Walt Disney Company. She went on to work as a portfolio Marketing Advisor at Stockford Limited, a UK-based VC firm. Manpreet is also the Co-Founder and Editor-In-Chief of Kaurista, a niche online lifestyle magazine for South Asian women. While she does love superhero capes, Manpreet is more typically seen wearing her raincoat, hiking boots or fleece, all appropriate hero attire for her new home of Seattle.

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