CTA Conference 2015: Key Takeaways from Every Speaker

Things we notice

CTA Conference 2015 Unbounce

A Key Takeaway from Every CTA Conference 2015 Day 1 Speaker

Oli Gardner: Many marketers get caught up in design hype without testing. Don’t implement new interaction models without seeing how it impacts your visitor. If If it doesn’t make the experience for the user better, don’t bother!

Dana DiTomaso: Think about your brand as a person when crafting a brand voice. Your voice is made of four key elements: character (aka persona), tone, language and purpose. Create a brand voice document to guide your branding across social, SEO, and PPC. What does your brand say? What would your brand never say?

Side Note: This kind of reminds me of the Fake Grimlock Minimal Viable Personality post — check it out!

CTAConf 2015 Dana DiTomaso

Bart Schutz: Keep testing! Keep A/B  testing and refining. Make sure you’re doing it without sacrificing your own set of ethics. When you need emotions, make sure rationality does not wake up. In contrast, when you want rationality, make sure emotions don’t interfere.

Tim Ash: People are spending more time on mobile now more than ever! 70% of emails are first opened on mobile. Create a dedicated mobile experience. Don’t turn a desktop site to mobile. Approach it as it’s own entity.

Colin Nederkoorn: Don’t ignore email! Nothing out there right now can replace email. While social media help make content viral, email helps foster interest and retain the interest you have generated. Email subscribers out perform social followers —they convert faster and invest more money.

Justine Jordan: Email is a personal medium. We take it with us everywhere. Send personal emails! This means you should go beyond just personalizing the recipient name and using something about the customer or their behavior to personalize.

Unbounce CTA Conference 2015 Talia Wolf

Talia Wolf: People don’t remember what you said, they remember how you made them feel. Testing is about learning your customer. You, the marketer, are not the hero. Your customer is the hero. It’s not about how you will change their life, but how you will empower them to change their life. 

Wil Reynolds: Who is the best CRO in the world? Jeff Bezos, CEO of Amazon. Why? Just think about this: Amazon Prime has a 74% conversion rate. What is 10x CRO? Amazon’s Kindle is an amazing example. The device reduces the friction of buying (and reading) a book to near-zero. 

Unleash Your Inner Marketing Superhero!

Day one of Unbounce’s CTA Conference 2015 delivered some fantastic wisdom on the digital marketing community — from understanding copyrighting best practices to branding strategies to landing page optimization tips.

Manpreet Kalra

Manpreet Kalra is a Digital Marketing Superhero at Rival IQ. Her superpowers span the digital universe - she can often be seen doing 50 things at once while posting a 140-character Tweet about it. Originally from Silicon Valley, her startup journey began in 2008 while working for Togetherville, which was later acquired by the Walt Disney Company. She went on to work as a portfolio Marketing Advisor at Stockford Limited, a UK-based VC firm. Manpreet is also the Co-Founder and Editor-In-Chief of Kaurista, a niche online lifestyle magazine for South Asian women. While she does love superhero capes, Manpreet is more typically seen wearing her raincoat, hiking boots or fleece, all appropriate hero attire for her new home of Seattle.

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