Our friends at TextMagic are experts in connecting companies with clients through the power of mobile marketing. Alexa Lemzy, TextMagic’s Head of Customer Support, offers up her favorite tools she recommends to her clients to effectively leverage mobile marketing. By: Alexa Lemzy
For years, we’ve been hearing that the future of marketing is mobile. Now that mobile internet use has surpassed desktop, including e-commerce sites, that day seems to have arrived. Mobile purchases are on the rise and marketers have to stay mobile-savvy in a quickly shifting landscape.
Reaching customers on mobile doesn’t have a one-size-fits-all solution. Consumers access many different channels on mobile, including websites, apps, social media, texting and push notifications.
To take advantage of the diversity available on mobile, you need a toolset that allows you to get the most out of each of these platforms. Here are the top tools to enhance your customer engagement on mobile:
Though Facebook takes the lion’s share of global users of social media with 1.56 billion mobile users, Instagram’s collection of 400 million users isn’t too shabby and comes in higher than Twitter’s 320 million users. This too will help you understand how to leverage your brand’s Instagram account.
Their analytics features help you see who your audience members are, which of your posts, photos, and videos are successfully engaging with your audience and which are not, as well as which days of the week people are responding to your posts. Perhaps the most interesting thing about Rival IQ is its focus on your competitors. You’ll be able to track your competition’s engagement rate and compare your account’s success to theirs.
In addition, Rival IQ analyzes your performance on other social channels as well, such as Facebook, Twitter, YouTube and others. With your, and your competitor’s performance data all in one place, you can track where your audience spends their time, what content they find engaging, and how your social media efforts compare to your competition.
The overall goal of this service is to unify your business’ marketing strategy and enhance its effectiveness. They look at the big picture to figure out how to get you to your maximum conversion potential. Their mobile strategy tackles the tough challenges that are innate to mobile.
Those challenges include tracking consumer activities as they switch devices, applying location tracking to enhance targeting and analyzing mobile app and mobile website interactions. They promise real-time data on all your customer’s mobile activities in a format that’s easy to understand.
This text messaging service is a great choice if you want to run and schedule personalized SMS marketing campaigns. You can send text messages with your brand’s name instead of a randomly assigned number from the convenience of your company’s email account.
It’s also easy to track text delivery statuses to make sure your messages got through. This service includes some very useful free tools such as email and billing address validation tools and transliteration for texts in other languages.
A multichannel messaging solution that makes it easy for businesses to reach their mobile customers via email, social media, SMS or push notifications.Their cloud-based program allows you to access important data from desktop, tablet and smartphone devices. This is a personalized service and you’ll be given expert advice on how to engage with customers no matter which industry you represent.
With this mobile advertising platform, you can create relevant geotargeting ads and ensure you deliver seamless mobile experiences. Sizmek omnichannel service uses StrikeAd, a technology that narrows down customer behavior that includes demographics, app vs mobile web use, their carrier, the type of mobile they have, times of day and days of the week that they access your site and more. The data creates a precise picture of customer behavior which you can use to increase engagement with your brand.
If you have a mobile app, then you want to know how users interact with it. Mixpanel helps you track and analyze those interactions. The selling point of this tool is their simple point and click feature that allows you access to whatever information you’re seeking at the click of a button. You don’t have to wait for analytics reports to load to find out how many people liked, shared or commented on any section of your app. Instead, you can create the reports whenever you want.
It’s not just important, but essential that businesses have mobile-friendly websites. Google certainly thinks so since they started including mobile-friendliness in their website ranking system. Slow loading pages and text-heavy websites will have mobile users waiting too long and scrolling too much.
If you need help making your website friendlier to the mobile user, this is a good tool to consider. You can test and fix your responsive design instantly. No configuration or setup required first. Tests are done on their company’s browsers instead of yours, making it more convenient and cheaper for you to perform advanced testing.
Mobile marketing requires businesses to be dynamic in their approach to customer engagement. These tools will make it possible for you to unlock the potential of mobile. Use them to eliminate duplicated efforts and increase customer responses and conversions.
At the end of the day, you don’t have to manage your mobile marketing strategy manually. All you need are a few tried and true tools in you back pocket to help you make the most of your efforts. What other tools have you been using to make the most of your mobile marketing strategy? Let us know below in the comments section.